Digital Transformation and Corporate Branding
Opportunities and Pitfalls for Identity and Reputation Management
The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.
Dezember 2024, ca. 308 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-20487-1
Taylor and Francis
978-1-032-20487-1
The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.
Dezember 2024, ca. 308 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-20487-1
Taylor and Francis
978-1-032-20487-1
Weitere Titel der Reihe: Routledge Studies in Marketing
Alle anzeigenConsumer Behavior and Digital Services
Competence, Rights and Protection
Taylor and Francis, 2026
978-1-041-03314-1
ca. 249.00 CHF
erscheint im Oktober
Digital Ownership and Consumption
Visions of Web3 and the NFT Experiment in Digital Uniqueness
Taylor and Francis, 2026
978-1-032-82853-4
ca. 79.00 CHF
erscheint im August
International Competitiveness and Global Markets
Marketing Capabilities of Exporting SMEs
Taylor and Francis, 2026
978-1-041-08880-6
ca. 249.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Digital Currency and Consumption
The Meaning of Money in an Era of Digital Currency
Taylor and Francis, 2026
978-1-032-54465-6
ca. 79.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Interfaith Marketing
A Cross-Religious Approach
Taylor and Francis, 2026
978-1-032-82748-3
ca. 79.00 CHF
erscheint im Juli
Market-Oriented Disinformation Research
Digital Advertising, Disinformation and Fake News on Social Media
Taylor and Francis, 2026
978-1-032-82855-8
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Storytelling in Marketing and Brand Communications
Taylor and Francis, 2026
978-1-032-68948-7
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Marketing in Developing Nations
Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East
Taylor and Francis, 2026
978-1-032-57847-7
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Marketing and Gamification
Applications, Challenges, and Ethics
Taylor and Francis, 2026
978-1-032-69421-4
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Happiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
Taylor and Francis, 2026
978-1-041-09723-5
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Visual Methods in Marketing and Consumer Research
Taylor and Francis, 2026
978-1-032-31683-3
ca. 76.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Influence of Western Consumerism on Eastern Culture
A Consumer Behaviour Perspective
Taylor and Francis, 2026
978-1-032-89485-0
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Weitere Titel zum Thema
Liberated by Limits
How Doing More with Less Unlocks Breakthrough
Gungnir, 2027
978-1-969905-13-1
ca. 29.90 CHF
erscheint im Januar
Rice Processing and Technology
Enhancing Food Security and Sustainability
Wiley, 2027
978-1-394-34398-0
ca. 255.00 CHF
erscheint im März
The Secret Language of Work
Hyper-Helpful Scripts for Every Situation
Penguin Books, 2027
978-1-4059-8623-6
ca. 22.90 CHF
erscheint im März
Research Methods for MBA Students
Completing Projects and Dissertations
Kogan Page, 2027
978-1-3986-2903-5
ca. 85.00 CHF
erscheint im Januar
Mikroökonomik
Haushalte, Unternehmen, Märkte
Gabler, Betriebswirt.-Vlg, 2027
978-3-8349-3397-3
ca. 46.90 CHF
erscheint im März
When Strategy Meets Reality
Orientation. Viability. Advantage
Ingram Publishers Services, 2027
978-1-80576-057-3
ca. 28.50 CHF
erscheint im März
Operations Is Strategy
Redefining Competitive Advantage for the Next Era of Business
Ingram Publishers Services, 2027
979-8-89279-329-2
ca. 46.90 CHF
erscheint im März
The Bloomsbury Handbook of Entrepreneurial Marketing
Bloomsbury Publishing PLC, 2027
978-1-350-59369-5
ca. 201.00 CHF
erscheint im April
El algoritmo (The Algorithm Spanish Edition)
La fórmula del hipercrecimiento que transformó a Tesla, Lululemon, General Motors y SpaceX
Editorial Reverte, 2027
978-84-10-12151-5
ca. 31.90 CHF
erscheint im Januar
The Trust Advantage
What Really Drives Performance in the Age of AI
Ingram Publishers Services, 2027
979-8-89279-438-1
ca. 46.90 CHF
erscheint im Juni
All Swans Are Black
The New Rules of Wealth, Work and Power
Pan macmillan Ltd., 2027
978-1-0350-9623-7
ca. 38.50 CHF
erscheint im März