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Market-Oriented Disinformation Research
Market-Oriented Disinformation Research
Digital Advertising, Disinformation and Fake News on Social Media
Inhalt
This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.
Bibliografische Angaben
März 2025, ca. 222 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-82854-1
Inhaltsverzeichnis
Schlagworte
Inhalt
This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.
Bibliografische Angaben
März 2025, ca. 222 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-82854-1