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The Continuum of Consumer Choice
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The Continuum of Consumer Choice

Buch (broschiert)ca. 76.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.

Juli 2025, ca. 218 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-20160-3

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