Customer Engagement and Digital Business
Herausgegeben von:
Ul Islam, JamidThis book explores the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. It equips scholars, strategists, and digital innovators with conceptual clarity and practical foresight needed to engage meaningfully with today's empowered, tech-savvy consumers.
August 2025, ca. 258 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-83162-6
Taylor and Francis
978-1-032-83162-6
This book explores the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. It equips scholars, strategists, and digital innovators with conceptual clarity and practical foresight needed to engage meaningfully with today's empowered, tech-savvy consumers.
August 2025, ca. 258 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-83162-6
Taylor and Francis
978-1-032-83162-6
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