Creativity in Marketing Education

Storytelling, Imagination and Purpose

This volume reimagines the classroom as a space where creativity, imagination, and inclusivity drive learning, and explores how purposeful education can nurture both intellect and soul. It will appeal to educators, scholars, and changemakers in the field of marketing, who believe that marketing can - and must - be a force for good.

März 2026, ca. 202 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-041-04098-9

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