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Artificial Intelligence for Marketing Management
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Artificial Intelligence for Marketing Management

Herausgegeben von:
Thaichon, Park|Quach, Sara
Buch (broschiert)ca. 70.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

Mai 2024, ca. 206 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-03-224849-3

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