Artificial Intelligence for Marketing Management
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
mai 2024, env. 206 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-03-224849-3
Taylor and Francis
978-1-03-224849-3
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
mai 2024, env. 206 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-03-224849-3
Taylor and Francis
978-1-03-224849-3
Autres titres de la collection: Routledge Studies in Marketing
Afficher toutConsumer Behavior and Digital Services
Competence, Rights and Protection
Taylor and Francis, 2026
978-1-041-03314-1
env. 269.00 CHF
paraît en octobre
International Competitiveness and Global Markets
Marketing Capabilities of Exporting SMEs
Taylor and Francis, 2026
978-1-041-08880-6
env. 270.00 CHF
livrable dans env. 10-20 jours
Digital Currency and Consumption
The Meaning of Money in an Era of Digital Currency
Taylor and Francis, 2026
978-1-032-54465-6
env. 80.00 CHF
livrable dans env. 10-20 jours
Interfaith Marketing
A Cross-Religious Approach
Taylor and Francis, 2026
978-1-032-82748-3
env. 80.00 CHF
livrable dans env. 10-20 jours
Storytelling in Marketing and Brand Communications
Taylor and Francis, 2026
978-1-032-68948-7
env. 80.00 CHF
livrable dans env. 10-20 jours
Marketing and Gamification
Applications, Challenges, and Ethics
Taylor and Francis, 2026
978-1-032-69421-4
env. 80.00 CHF
livrable dans env. 10-20 jours
Marketing in Developing Nations
Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East
Taylor and Francis, 2026
978-1-032-57847-7
env. 80.00 CHF
livrable dans env. 10-20 jours
Creativity in Marketing Education
Storytelling, Imagination and Purpose
Taylor and Francis, 2026
978-1-041-04098-9
env. 269.00 CHF
livrable dans env. 10-20 jours
Sustainable Marketing and Customer Value
Taylor and Francis, 2022
978-1-03-200244-6
env. 236.00 CHF
livrable dans env. 10-20 jours
Artificial Intelligence for Marketing Management
Taylor and Francis, 2022
978-1-03-224848-6
env. 226.00 CHF
livrable dans env. 10-20 jours
Marketing, Rhetoric and Control
The Magical Foundations of Marketing Theory
Taylor and Francis, 2020
978-0-367-73478-7
env. 80.00 CHF
livrable dans env. 10-20 jours
Marketing and Mobile Financial Services
A Global Perspective on Digital Banking Consumer Behaviour
Taylor and Francis, 2020
978-0-367-66282-0
env. 80.00 CHF
livrable dans env. 10-20 jours
Autres titres sur ce thème
Culture by Design
A Practical Guide for High-Performing Organizations
Kogan Page, 2027
978-1-3986-3178-6
env. 59.50 CHF
paraît en mars
We Are Not a Family
The 8 Personalities at Work and How to Navigate Them
Pan macmillan Ltd., 2027
978-1-0350-8549-1
env. 29.90 CHF
paraît en mars
The Philosopher in the Valley
Alex Karp, Palantir and the Rise of the Surveillance State
Simon & Schuster UK, 2027
978-1-3985-2220-6
env. 22.90 CHF
paraît en février
Clarity before Change
Why leaders must see clearly before they act
Little, Brown and Company, 2027
978-1-918215-71-7
env. 29.90 CHF
paraît en janvier
The Jugaad Mindset
The Life-Changing Power of Making Do
Pan macmillan Ltd., 2027
978-1-0374-2419-9
env. 38.50 CHF
paraît en juin
Rethinking Intellectual Property
A Radical Guide to the Past, Present, and Future of the Ownership of Ideas
Bloomsbury, 2027
978-1-350-61899-2
env. 125.00 CHF
paraît en février
Starting Fast
A practical guide for new team leaders
Ingram Publishers Services, 2027
978-1-78860-704-9
env. 60.50 CHF
livrable dans env. 10-20 jours
Learning Experience Design
How to Build Effective Learning in the Age of AI
Kogan Page, 2027
978-1-3986-3045-1
env. 59.90 CHF
paraît en avril
Strategy and Human Resource Management
Bloomsbury, 2027
978-1-350-53858-0
env. 99.00 CHF
paraît en février
How to Talk About Money
Overcoming the Money Secrets that Keep Us and Our Relationships Stuck
Penguin Books, 2027
978-1-5291-4705-6
env. 33.50 CHF
paraît en février