Artificial Intelligence for Marketing Management
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
mai 2024, env. 206 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-03-224849-3
Taylor and Francis
978-1-03-224849-3
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
mai 2024, env. 206 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-03-224849-3
Taylor and Francis
978-1-03-224849-3
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