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Ferrell O: Marketing Strategy

Marketing Strategy

Succeeding in the Boys' Club

Real Estate Rebel

Bloomsbury Handbooks

A series of diverse insights from emerging and established researchers contribute to this comprehensive volume. Occupying a cross-disciplinary domain and integrating the respective fields of entrepreneurship and marketing, this edited collection of contributed chapters on Entrepreneurial Marketing presents a range of theoretical, conceptual and empirical insights, future trends and critical evaluations. The Bloomsbury Handbook of Entrepreneurial Marketing begins with a series of reflection chapters written by established scholars on how the field has evolved over their careers and on the multiple schools of thought within current scholarship. This is followed by expert contributions on the current state of the interface, where value is to be gained from a diverse range of topics such as Entrepreneurial Marketing in the era of AI and technological development, sustainability and corporate social responsibility, Entrepreneurial Marketing in unconventional settings, and explorations of the dark side of the subject. The final section looks to the future, highlighting key avenues to facilitate further research and carefully outlining that which scholars can unpack to continue broadening existing knowledge of Entrepreneurial Marketing. A truly international collection of industry-specific insights from researchers in the UK, India, Saudi Arabia, Canada, US, Australia, New Zealand and Finland contribute to this handbook on the past, present and future of the Entrepreneurial Marketing interface.

The Bloomsbury Handbook of Entrepreneurial Marketing

Decoding the Hidden Architecture of Target-Date Funds

The Retirement Black Box

Insights from a Luxury Brand Expert

The Art of Customer Relations

Lead a business that runs without you and outlasts you. Dan Martell's Buy Back Your Time gave entrepreneurs the blueprint to get unstuck and reclaim their freedom. Now he's back with the lesson that separates founders who scale from founders who stall: learning to let go - and why doing it right changes everything. Let Go to Grow is the book every ambitious leader needs but won't see coming. The entrepreneurs who build great companies without burning out don't win because the market cooperates or their strategy is perfect. They win because they stop white-knuckling their business. Most founders respond to pressure the only way they know how: push harder, do more. Martell shows you why that kills your potential and why real leverage starts the moment you decide to change yourself before you change the business. His three levels of letting go rewire how you lead yourself, your team, and your company so it scales without you carrying it. In this book, you'll discover how to become a "full-spectrum leader," someone who leads with calm authority, holds high standards, and builds systems that grow beyond them. You'll learn: <ul><li>The mindset shift that turns your team into "owners" who chase outcomes and not paychecks.</li><li>How to extend trust at scale and watch your people rise to meet it.</li><li>How to embed culture so deep your team carries it forward without you in the room, and a full toolkit of frameworks to drive excellence at every level.</li></ul> You cannot grow a company you refuse to release. And you cannot release it until you grow. Dan Martell shows you how to do both at once. Let go without losing control, build a company where people think like owners, and lead a movement that scales with or without you in the driver's seat. Let Go to Grow is the next evolution. It starts with you.

How Great Leaders Win by Doing Less and Trusting More

Let Go to Grow

How can organisations use mentorship to attract, develop and retain staff from underrepresented communities? This book uses research from the Aleto Foundation and case studies from D&amp;I experts from the USA, Europe and South Africa to demonstrate how mentoring has the potential to create authentic and inclusive organizations. It also shows how mentorship benefits the mentors (reverse mentorship) and helps to pave the way for the next generation of inclusive and authentic leaders. Intended for HR managers, mentors, mentees and inclusion specialists globally, the book highlights how mentoring can lead to an increase in retention of diverse talent in the professional workforce.

Leading and Coaching Diverse Talent

The Power of Mentorship

Understand how artificial intelligence is transforming marketing strategy and practice. Artificial Intelligence in Marketing by Kshitij Bhoumik is designed for upper-level undergraduate and postgraduate students studying AI in marketing, digital marketing and contemporary marketing strategy. Bridging the gap between technical capability and marketing decision-making, this textbook considers how AI supports segmentation, targeting, personalization, content creation and performance analysis. From generative AI in campaign development to predictive analytics and social media trend detection, students explore how AI tools enhance marketing effectiveness while maintaining brand integrity and customer trust. Reflective questions and applied exercises at the end of chapters challenge students to engage with current AI tools to create their own marketing content and strategies. This textbook includes: - Clear explanations of foundational marketing principles applied through AI - Structured ethical debates and critical thinking activities in every chapter - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to illustrate how theory translates into measurable business outcomes - Additional online resources to encourage ongoing learning of new developments and debates in AI Whether preparing for assessment or building future-ready marketing expertise, Artificial Intelligence in Marketing provides students with the analytical skills and strategic confidence to apply AI responsibly and effectively in modern marketing practice.

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

A fascinating examination of how wellness influencers have shaped a booming global industry--and why we should take their cultural power seriously.Wellness influencers are powerful players in the health space, guiding what we eat, how we exercise, and even how we define well-being. Wellness insider Mariah L. Wellman examines how US social media influencers have transformed the industry by positioning themselves as relatable authorities, often rivaling actual health experts in reach while redefining who gets to claim health and vitality.In Search of Wellness offers the first in-depth analysis of the wellness influencer industry, explaining not only how it works but why it resonates so deeply. Drawing on interviews with popular influencers and nearly a decade of research on the wellness industry, Wellman shows how influencers blend personal narratives with expert knowledge to build trust and expand their authority, attracting followers from around the world. Timely and accessible, this book reveals how influencers are redefining wellness itself--and why so many of us are eager to follow their lead.

How Social Media Influencers Transformed an Industry

In Search of Wellness

Some connections uplift. Some deplete. All leave a mark.&nbsp;Lasting Footprints is a practical guide for professionals navigating work, leadership, and everyday relationships who want to become more intentional about the impact they have on others. Drawing on decades of experience in leadership development, organizational culture, and adult learning, Colleen Peterson blends research, real-world stories, and accessible insight to clarify what healthy relationships look like and what quietly erodes them.Positioned at the intersection of psychology, leadership, and human connection, Lasting Footprints helps emerging and experienced leaders understand the influence they carry across teams, careers, and personal relationships. It introduces a clear framework for identifying “skunks”—toxic patterns and draining dynamics that undermine trust, confidence, and collaboration—and offers practical ways to shift toward healthier interaction patterns.With reflection prompts and memorable models, the guidebook supports professionals in creating a Personal Connection Plan that strengthens both professional effectiveness and personal well-being. Rather than leaving relationships to chance, it encourages intentional choices that improve how people show up in every environment they move through.Grounded in research and real experience, Lasting Footprints challenges professionals to notice the impact they leave behind and shape their relationships with greater intention.&nbsp;

Finding Impactful Connections in Work, Leadership, and Life

Lasting Footprints

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Payback: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Payback offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers</li> </ul> Perfect for company executives who set product and service strategy, Payback is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Payback

How Con Men, Call Centers, and Rogue Doctors Fuel America's Lawsuit Factory

The Pain Brokers

Marketing Strategy

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