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Ferrell O: Marketing Strategy

Marketing Strategy

Why do proven leaders fail when they reach the top? Not for lack of intelligence, effort, or experience—but for something the usual evaluations never catch. In Seven Blindspots, Nathan Jenner distills decades of executive assessment into a diagnostic framework that reveals seven recurring blindspots most organizations miss. These gaps don't surface in interviews or performance reviews. They emerge when leaders must align teams, make high-stakes decisions, and carry an organization through uncertainty. Combining boardroom experience with behavioral insight, Jenner shows how these patterns form, how they derail even high performers, and how to detect them before a succession decision is made. His system is built for boards, CEOs, and talent leaders to evaluate candidates, run succession with rigor, and develop senior talent for the most demanding roles—where the consequences truly matter.

Why C-Suite Candidates Fail and How to Help Them Break Through

Seven Blindspots

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

Dictatorship of Big Capital

A fresh and life-affirming vision of management as one of the most meaningful jobs you didn't know you had—revealing how growing your employees is the key to fueling the bottom line and fueling your soul—from an acclaimed author and beloved NYU Stern professor. What does it feel like to be a boss who meant something, grew someone, and did something bigger than themselves? Good bosses manage people, not just performance—and leave behind legacies while boosting their organization’s bottom line. NYU Stern School of Business professor Dr. Dolly Chugh calls this sacred work. In The Good Boss Project, Dolly uses leads from employees to track down managers known to be good bosses. By interviewing both the manager and the people who work for them, she unpacks how good bosses refuse to choose between high standards for performance and high standards for humanity. You will meet managers in small startups, big companies, the military, investment banking, and even a lice removal clinic…as well as a meditation guru, Broadway and Hollywood director, and March Madness championship basketball coach. Grounded in a sense of purpose, each offers a vulnerable peek into their inner lives as a manager, including what works on the good days (and what doesn’t on the bad days). Drawing on these stories plus the latest research from social psychology, organizational behavior, and behavioral economics, Chugh shows how to get more developmental value from delegation, spend less time solving your people’s problems and more time empowering them to solve their own, create a culture that serves as the emotional DNA for teams, and be the employer people say they will follow anywhere. Along the way, she equips you with the concrete skills you need (today) to be the good boss that (amazing) people want to work (hard) for and deliver (extraordinary) results for. Being a good boss is sacred work. The kind that leaves a legacy. Whether you’re a new manager, a not-so-new manager, or a seen-it-all manager, The Good Boss Project is your pep talk and toolkit for becoming the boss you mean to be.

Becoming the Manager You Mean to Be

The Good Boss Project

The Hands-On Guide to Evaluating, Choosing, and Launching Your Franchise

The Franchise Toolbox

This book uses semiotics to study the design of a selection of banknotes and coins currently circulating in the American and European continents. &gt;Moreover, it aims to show how currency design is an enunciative praxis and hence, an activity shaped by cultural conventions that can be approached as a specific discursive genre. In a nutshell, the book demonstrates how, beyond their economic function, banknotes and coins serve as the material support for a visual type of cultural semiosis linked to the nation and the state. The units of any currency system can be approached as visual texts expressing contents linked with specific social discourses and ideas. Since these texts are created and regulated by the state, they convey meanings that relate to discourses about statehood and, with it, the nation. Informed by analyses of the United States dollar, the Canadian dollar, the British pound sterling, the Swiss franc, the Brazilian real, the Uruguayan peso, the Argentinean peso and the euro, the book highlights the relevance of studying currency design in the scholarly efforts to understand the discursive construction of states and nations.

Reading Contemporary Currency Design

The Semiotics of Banknotes and Coins

Tom Copeland is the nation’s leading expert on the business of family child care. As tax season approaches each year, thousands of family child care providers save time and money using the Tax Workbook and Organizers. The most comprehensive resource available, this book contains up-to-date guidance so family child care providers can accurately complete their own tax returns and take advantage of all the business deductions they are entitled to claim.

Marketing Strategy

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