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Ferrell O: Marketing Strategy

Marketing Strategy

The concept of "generation" has been extensively employed in history and the social sciences and is understood as one's position within a family hierarchy or as a collective term for individuals of a specific age group. How does intergenerational leadership and followership translate in the workplace and wider community? The editors have curated the research of global and diverse experts to explore the power of intergenerational leadership and followership to transform organizations and communities and address societal and global challenges. This collection features diverse individuals and communities sharing their experiences conducting research, developing frameworks, and implementing practices focused on addressing their key issues while building bridges across generations. By exploring the under analyzed intersection of identity and generational diversity, this book sheds light on adaptive and inclusive intergenerational leadership and followership strategies, offering valuable insights into mentorship, knowledge transference, and innovation processes, to promote a holistic understanding of effective and transformative leadership.

Transformative Intergenerational Leadership and Followership

Bridging Generations

Text and Cases

The Legal Environment of Business

Business Law

A guide to organizational transformation targeting the country's trillion-dollar stagnancy problem-the "frozen middle" of corporate America-and offering strategies to overcome bureaucratic setbacks that hinder innovation, profit, and fulfillment Corporate America has a trillion-dollar problem: the frozen middle-paralysis in the critical layer of management caught between high-level leadership's vision and frontline employees' execution. This paralysis causes even the most promising initiatives to stall out. It traps passionate managers in inertia and stymies senior leadership. And every year it's costing companies billions. As experts in organizational transformation, Jimmy Leppert and Justin Wasserman have spent their careers figuring out how to thaw the frozen middle. Their consulting firm, Empactful Advisors, has led major organizations-including Chevron, Merck, and the Department of Defense-to generate more than $5 billion in cost savings and revenue growth. The key to their success comes from aligning senior leadership and middle management, using empathy and practical frameworks to illuminate the blocks that both sides face, and showing how they can shift from utter disconnect to collaborative goal setting that helps all parties-as well as the company-hit their targets. In Thaw, Leppert and Wasserman share their field-tested methods for turning strategic goals into tangible outcomes. Along the way, they offer a road map for employees at all levels to learn how to move through the bottlenecks that hold their organizations back and facilitate meaningful change. Middle managers will be empowered to unlock stalled careers, and senior leaders will learn how to galvanize their workforce and achieve bold, accelerated change. In the age of AI, a playbook for improving-and celebrating-human contribution is more essential than ever. Sharp, confident, and timely, Thaw is poised to be the definitive book on ending organizational paralysis and unlocking true potential.

Unfreeze Middle Management to Unlock Strategy, Innovation, and Growth

Thaw

Transforming Companies, Organizations, Nations and Individuals to Achieve Big, Fast Results

The Game of the Impossible

Tom Copeland is the nation’s leading expert on the business of family child care. The Family Child Care 2025 Tax Companion is a comprehensive tool that will help tax preparers understand the unique rules that affect family child care businesses. Using this resource will increase your confidence in the tax professional who prepares your return, help you identify potential errors before your taxes are filed, and ensure that your tax preparer is claiming all allowable deductions. Once you fill out the worksheets in this book, give it to your tax professional to use as a guide as your tax forms are completed. This will help you ensure your business expenses are properly deducted.

Family Child Care 2026 Tax Companion

A Guide to the Project Management Body of Knowledge (PMBOK(R) Guide)-- Eighth Edition and The Standard for Project Management represents the most data-driven and community-informed update in the guide's history. Developed through extensive global research and practitioner collaboration, it incorporates input from thousands of project professionals and more than 48,000 data points. Building on the long-standing legacy of PMI, the Eighth Edition blends mindset, technical, and practical guidance to reflect how project management is practiced today. It introduces: - Six core principles that influence effective project management behavior - Seven performance domains that represent key areas of practice - Expanded coverage of AI, PMOs, and procurement, with reintroduced process guidance presented in an evolved, non-prescriptive way. Together, these updates connect the why, what, and how of project management. With an emphasis on value delivery, adaptability, and accountability, this edition helps professionals at all levels achieve meaningful outcomes across a range of approaches and environments. Whether you manage traditional initiatives or lead agile transformations, the PMBOK(R) Guide - Eighth Edition provides clarity, relevance, and confidence for modern project delivery. What You'll Learn 1. Connect projects to organizational value Learn how to align project outcomes with strategic goals through a system for value delivery. 2. Apply six core principles for effective leadership Adopt a holistic view, focus on value, embed quality, lead accountably, integrate sustainability, and build empowered teams. 3. Master the seven performance domains Strengthen your capabilities in governance, scope, schedule, finance, stakeholders, resources, and risk. 4. Tailor for your context Learn how to adapt practices, tools, and techniques to fit your team, organization, and environment. 5. Explore new and emerging topics Gain insights into AI, PMOs, and procureme

A Guide to the Project Management Body of Knowledge (Pmbok(r) Guide) -- Eighth Edition and the Standard for Project Management (English) (Spiral-Bound)

How to Translate Strategy Into Everyday Actions

It Looked Great on Paper

Financial & Managerial Accounting

A Theory of Capitalist Individualism

Credit, Cops, and Cages

This book summarizes the 'rules of the service game' and presents the distilled lessons from three leaders' decades-long experience in consulting, teaching, and research on service, summarizing the 'rules of the game' they have learned. In particular, the authors emphasize that people (customers, employees, and managers) remain a prominent key to success in service, regardless of the level and extent of technology, robotics, and artificial intelligence (AI) involved.Embracing the social psychology of the various stakeholders and the settings in which they interact is critical for the long-term health of service organizations because this is what can yield sustainable competitive advantage. To be effective, service leaders need to understand the complexities of people so that they can create and support appropriate psycho-social contexts in their organizations.This book draws on the interrelated disciplines of social psychology, organizational behavior, and organizational psychology to distill fundamental principles that help inform the effective management of people and their organizational contexts. This book summarizes the most important 'rules of the game' on how to build effective service organizations for people to innovate, design, and co-create value.Rules of the Service Game provides a sharp and concise summary of how to manage a service organization by three thought leaders in this field. It reveals how people are central to the development of services whether those are delivered via technology, personally, or -- more likely -- a combination of these. This book deals with the organizational and contextual issues that produce the service quality marketing promotes. A central focus of the book is talent management -- how to attract, retain, and manage the talent necessary for creating and implementing the wide range of service delivery systems that will be required in the future.

Rules of the Service Game: What Service Leaders Need to Know

Leading and Coaching Diverse Talent

The Power of Mentorship

Marketing Strategy

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