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Corporate Branding in Logistics and Transportation
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Corporate Branding in Logistics and Transportation

Recent Developments and Emerging Issues
Buch (broschiert)ca. 76.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.

Juli 2025, ca. 202 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-41223-8

Weitere Titel der Reihe: Routledge Studies in Marketing

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Happiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
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Visual Methods in Marketing and Consumer Research
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Ethnography of Dying and the Emergence of Palliative Marketing
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Individuals in B2B Marketing
Sensemaking and Action in Context
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Consumer Culture in Transition
Aesthetic Consumption in China's New Middle Class
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Anthropomorphism and Animism in Advertising
Persuasive Tactics and the Influence on Consumer Behavior
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Digital Brand Management
Understanding Consumers and Communication in the Digital Age
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Customer Engagement and Digital Business
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The Continuum of Consumer Choice
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Consumer Decision-Making, Analytics and AI
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Disability and Digital Marketing
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