Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
Juli 2025, ca. 202 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-41223-8
Taylor and Francis
978-1-032-41223-8
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
Juli 2025, ca. 202 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-41223-8
Taylor and Francis
978-1-032-41223-8
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