Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
Juli 2025, ca. 202 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-41223-8
Taylor and Francis
978-1-032-41223-8
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
Juli 2025, ca. 202 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-41223-8
Taylor and Francis
978-1-032-41223-8
Weitere Titel der Reihe: Routledge Studies in Marketing
Alle anzeigenConsumer Behavior and Digital Services
Competence, Rights and Protection
Taylor and Francis, 2026
978-1-041-03314-1
ca. 249.00 CHF
erscheint im Oktober
International Competitiveness and Global Markets
Marketing Capabilities of Exporting SMEs
Taylor and Francis, 2026
978-1-041-08880-6
ca. 249.00 CHF
erscheint im Juli
Digital Currency and Consumption
The Meaning of Money in an Era of Digital Currency
Taylor and Francis, 2026
978-1-032-54465-6
ca. 79.00 CHF
erscheint im Juli
Creativity in Marketing Education
Storytelling, Imagination and Purpose
Taylor and Francis, 2026
978-1-041-04098-9
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Visual Methods in Marketing and Consumer Research
Taylor and Francis, 2026
978-1-032-31683-3
ca. 76.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Influence of Western Consumerism on Eastern Culture
A Consumer Behaviour Perspective
Taylor and Francis, 2026
978-1-032-89485-0
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Marketing Palliative Care
Ethnography of Dying and the Emergence of Palliative Marketing
Taylor and Francis, 2025
978-1-032-97235-0
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Consumer Culture in Transition
Aesthetic Consumption in China's New Middle Class
Taylor and Francis, 2025
978-1-032-59434-7
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Anthropomorphism and Animism in Advertising
Persuasive Tactics and the Influence on Consumer Behavior
Taylor and Francis, 2025
978-1-041-10884-9
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Digital Brand Management
Understanding Consumers and Communication in the Digital Age
Taylor and Francis, 2025
978-1-041-08718-2
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Customer Engagement and Digital Business
Taylor and Francis, 2025
978-1-032-83162-6
ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Continuum of Consumer Choice
Taylor and Francis, 2025
978-1-032-20160-3
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Weitere Titel zum Thema
Organic Social Media
How to Build Flourishing Online Communities
Kogan Page, 2027
978-1-3986-3088-8
ca. 75.00 CHF
erscheint im Februar
Principles of Entrepreneurial Marketing
Strategy and Applied Practice
Kogan Page, 2027
978-1-3986-2993-6
ca. 75.00 CHF
erscheint im März
The Pornography Business
Taylor and Francis, 2027
978-0-415-71908-7
ca. 156.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Trick Is Not Minding That It Hurts
What Nobody Tells You About Power, Money, and Winning in Business
Pan macmillan Ltd., 2027
978-1-0374-2484-7
ca. 33.50 CHF
erscheint im Mai
Supply Chain Management
Grundlagen, Strategien, Instrumente und Controlling
Betriebswirtschaftlicher Verlag Gabler, 2027
978-3-658-45037-3
ca. 52.50 CHF
erscheint im Juni
Supply Chain Technologies
Creating Sustainable Value Through Innovation and Digital Transformation
Kogan Page, 2027
978-1-3986-2688-1
ca. 75.00 CHF
erscheint im Februar
From Greenwash to Green Trust
How Honest Firms Win in a World of Spin
Stanford University Press, 2027
978-1-5036-4557-8
ca. 42.50 CHF
erscheint im Januar
Marketing Metrics
Leverage Analytics, Data and AI to Optimize Marketing Strategies
Kogan Page, 2027
978-1-3986-3041-3
ca. 55.90 CHF
erscheint im April
Marketing Metrics
Leverage Analytics, Data and AI to Optimize Marketing Strategies
Kogan Page, 2027
978-1-3986-3043-7
ca. 95.00 CHF
erscheint im April
Organic Social Media
How to Build Flourishing Online Communities
Kogan Page, 2027
978-1-3986-3086-4
ca. 46.90 CHF
erscheint im Februar
International Marketing
Utilize a Digital Approach in International Marketing Strategies
Kogan Page, 2027
978-1-3986-2624-9
ca. 75.00 CHF
erscheint im Januar