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Corporate Branding in Logistics and Transportation
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Corporate Branding in Logistics and Transportation

Recent Developments and Emerging Issues
Buch (broschiert)ca. 76.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.

Juli 2025, ca. 202 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-41223-8

Weitere Titel der Reihe: Routledge Studies in Marketing

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Ethnography of Dying and the Emergence of Palliative Marketing
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Sensemaking and Action in Context
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Aesthetic Consumption in China's New Middle Class
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Understanding Consumers and Communication in the Digital Age
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The Continuum of Consumer Choice
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Consumer Decision-Making, Analytics and AI
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Disability and Digital Marketing
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