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Corporate Branding in Logistics and Transportation
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Corporate Branding in Logistics and Transportation

Corporate Branding in Logistics and Transportation

Recent Developments and Emerging Issues
Livre (broché)env. 69.00 CHF
livrable dans env. 10-20 jours

This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.

juillet 2025, env. 202 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-41223-8

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Customer Engagement and Digital Business
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The Continuum of Consumer Choice
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Consumer Decision-Making, Analytics and AI
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Disability and Digital Marketing
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Peopling Marketing, Organization, and Technology
Interactionist Studies in Marketing Interaction
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Digital Ownership and Consumption
Visions of Web3 and The NFT Experiment in Digital Uniqueness
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Country-of-Origin Effect in International Business
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