Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
juillet 2025, env. 202 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-41223-8
Taylor and Francis
978-1-032-41223-8
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
juillet 2025, env. 202 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-41223-8
Taylor and Francis
978-1-032-41223-8
Autres titres de la collection: Routledge Studies in Marketing
Afficher toutHappiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
Taylor and Francis, 2026
978-1-041-09723-5
env. 249.00 CHF
paraît en mars
Visual Methods in Marketing and Consumer Research
Taylor and Francis, 2026
978-1-032-31683-3
env. 70.00 CHF
livrable dans env. 10-20 jours
Marketing Palliative Care
Ethnography of Dying and the Emergence of Palliative Marketing
Taylor and Francis, 2025
978-1-032-97235-0
env. 250.00 CHF
livrable dans env. 10-20 jours
Individuals in B2B Marketing
Sensemaking and Action in Context
Taylor and Francis, 2025
978-1-032-48236-1
env. 76.00 CHF
livrable dans env. 10-20 jours
Consumer Culture in Transition
Aesthetic Consumption in China's New Middle Class
Taylor and Francis, 2025
978-1-032-59434-7
env. 250.00 CHF
livrable dans env. 10-20 jours
Anthropomorphism and Animism in Advertising
Persuasive Tactics and the Influence on Consumer Behavior
Taylor and Francis, 2025
978-1-041-10884-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Digital Brand Management
Understanding Consumers and Communication in the Digital Age
Taylor and Francis, 2025
978-1-041-08718-2
env. 250.00 CHF
livrable dans env. 10-20 jours
Customer Engagement and Digital Business
Taylor and Francis, 2025
978-1-032-83162-6
env. 250.00 CHF
livrable dans env. 10-20 jours
The Continuum of Consumer Choice
Taylor and Francis, 2025
978-1-032-20160-3
env. 76.00 CHF
livrable dans env. 10-20 jours
Consumer Decision-Making, Analytics and AI
Taylor and Francis, 2025
978-1-032-83044-5
env. 250.00 CHF
livrable dans env. 10-20 jours
Place Branding and Marketing from a Policy Perspective
Building Effective Strategies for Places
Taylor and Francis, 2025
978-1-032-26035-8
env. 76.00 CHF
livrable dans env. 10-20 jours
Disability and Digital Marketing
Taylor and Francis, 2025
978-1-032-69088-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Autres titres sur ce thème
If You Want to Get Rich, Build a Power Niche
And a Bundle of Other Utterly Brilliant Marketing and Sales Ideas That Actually Work
Easton Studio Press, LLC, 2026
978-1-63226-170-0
env. 26.90 CHF
paraît en septembre
Capital Historique
La Mécanique Narrative des Marques Intemporelles
Judicael Brindel, 2026
979-8-233-61961-8
env. 31.90 CHF
livrable dans env. 10 jours
The Business of Pitching
The Public Relations Perspective
Taylor and Francis, 2026
978-1-138-47858-9
env. 51.50 CHF
paraît en février
What We Say, Who We Become
How Our Words Shape Character, Connection, and Culture
Taylor and Francis, 2026
978-1-041-34285-4
env. 219.00 CHF
paraît en juillet
Whistleblowing Systems
A Comparative Perspective
Taylor and Francis, 2026
978-1-032-96471-3
env. 249.00 CHF
paraît en juin
Technology in Supply Chain Management and Logistics
Current Practice and Future Applications
Elsevier, 2026
978-0-443-21797-5
env. 175.00 CHF
paraît en avril
Navigating Marketing Decisions for Sustainable Growth
Taylor and Francis, 2026
978-1-041-20615-6
env. 235.00 CHF
paraît en juin
The Pornography Business
Taylor and Francis, 2027
978-0-415-71909-4
env. 60.50 CHF
livrable dans env. 10-20 jours
Liquid Port Cities of the Twenty-first Century
A Pan-Mediterranean Perspective on Cultural Confluences and Contemporary Challenges
Taylor and Francis, 2026
978-1-041-01438-6
env. 249.00 CHF
paraît en mai
Secret Sauce
How to Pack Your Messages with Persuasive Punch
Harper Collins (US), 2026
978-1-4002-4639-7
env. 25.90 CHF
livrable dans env. 20-45 jours
Organizational Resilience & Artificial Intelligence
A Practical Framework for Crisis Leadership, Adaptability & Sustainable Performance
Taylor and Francis, 2026
978-1-032-98188-8
env. 75.00 CHF
paraît en juin