Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
juillet 2025, env. 202 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-41223-8
Taylor and Francis
978-1-032-41223-8
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
juillet 2025, env. 202 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-41223-8
Taylor and Francis
978-1-032-41223-8
Autres titres de la collection: Routledge Studies in Marketing
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Competence, Rights and Protection
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Marketing Capabilities of Exporting SMEs
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Creativity in Marketing Education
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Visual Methods in Marketing and Consumer Research
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The Influence of Western Consumerism on Eastern Culture
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Marketing Palliative Care
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Consumer Culture in Transition
Aesthetic Consumption in China's New Middle Class
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Anthropomorphism and Animism in Advertising
Persuasive Tactics and the Influence on Consumer Behavior
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Understanding Consumers and Communication in the Digital Age
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The Continuum of Consumer Choice
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