Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
juillet 2025, env. 202 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-41223-8
Taylor and Francis
978-1-032-41223-8
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
juillet 2025, env. 202 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-41223-8
Taylor and Francis
978-1-032-41223-8
Autres titres de la collection: Routledge Studies in Marketing
Afficher toutHappiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
Taylor and Francis, 2026
978-1-041-09723-5
env. 249.00 CHF
paraît en mars
Visual Methods in Marketing and Consumer Research
Taylor and Francis, 2026
978-1-032-31683-3
env. 70.00 CHF
livrable dans env. 10-20 jours
Marketing Palliative Care
Ethnography of Dying and the Emergence of Palliative Marketing
Taylor and Francis, 2025
978-1-032-97235-0
env. 250.00 CHF
livrable dans env. 10-20 jours
Individuals in B2B Marketing
Sensemaking and Action in Context
Taylor and Francis, 2025
978-1-032-48236-1
env. 76.00 CHF
livrable dans env. 10-20 jours
Consumer Culture in Transition
Aesthetic Consumption in China's New Middle Class
Taylor and Francis, 2025
978-1-032-59434-7
env. 250.00 CHF
livrable dans env. 10-20 jours
Anthropomorphism and Animism in Advertising
Persuasive Tactics and the Influence on Consumer Behavior
Taylor and Francis, 2025
978-1-041-10884-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Digital Brand Management
Understanding Consumers and Communication in the Digital Age
Taylor and Francis, 2025
978-1-041-08718-2
env. 250.00 CHF
livrable dans env. 10-20 jours
Customer Engagement and Digital Business
Taylor and Francis, 2025
978-1-032-83162-6
env. 250.00 CHF
livrable dans env. 10-20 jours
The Continuum of Consumer Choice
Taylor and Francis, 2025
978-1-032-20160-3
env. 76.00 CHF
livrable dans env. 10-20 jours
Consumer Decision-Making, Analytics and AI
Taylor and Francis, 2025
978-1-032-83044-5
env. 250.00 CHF
livrable dans env. 10-20 jours
Place Branding and Marketing from a Policy Perspective
Building Effective Strategies for Places
Taylor and Francis, 2025
978-1-032-26035-8
env. 76.00 CHF
livrable dans env. 10-20 jours
Disability and Digital Marketing
Taylor and Francis, 2025
978-1-032-69088-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Autres titres sur ce thème
Possessions
How We Think about Our Stuff--And Ourselves--As We Own Less and Use More
Harvard Business Review Press, 2027
979-8-89279-209-7
env. 40.90 CHF
paraît en janvier
The Right Call
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Taylor and Francis, 2026
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Publishing Isn't Marketing Companion Workbook
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978-1-970587-19-7
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History of Marketing in India
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Capital Historique
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env. 31.90 CHF
livrable dans env. 10 jours
Navigating Marketing Decisions for Sustainable Growth
Taylor and Francis, 2026
978-1-041-20615-6
env. 235.00 CHF
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If You Want to Get Rich, Build a Power Niche
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Liquid Port Cities of the Twenty-first Century
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Airport Management
Investing in, Operating and Growing the Business
Taylor and Francis, 2026
978-1-032-73837-6
env. 65.00 CHF
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Rules of the Service Game: What Service Leaders Need to Know
World Scientific Publishing Company, 2027
978-1-944659-66-0
env. 69.00 CHF
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Trade Associations
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Taylor and Francis, 2026
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Public Procurement as Secondary Policy
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Taylor and Francis, 2026
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