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Ebongue A: From Modern Marketer to
Executive Leader

From Modern Marketer to Executive Leader

A new approach to collaboration, productivity, and growth from Sid Sijbrandij, the cofounder and executive chair of GitLab. If you want to go fast, go alone. But if you want to go far, go together. This familiar saying has inspired leaders for years. But what if it’s wrong? What if achieving extraordinary results didn’t mean choosing between speed and teamwork? In Extreme Collaboration, entrepreneur and thought leader Sid Sijbrandij shares the secret to quickly and efficiently achieving impactful outcomes: an open mindset. Drawing from his extensive experience building companies, Sijbrandij reveals how the same principles that drive open-source projects—collaboration, iteration, intentional transparency, efficiency, and a focus on results—can be applied to any organization or initiative. These same tactics have built GitLab into one of the world’s largest all-remote companies, started new ventures, scaled nonprofits, and have even shaped his own personal cancer treatments. Through actionable strategies and compelling stories, leaders at all levels will learn how to build upon the best ideas, refine them with agility, and foster a culture of openness and trust. Challenging the belief that leaders must prioritize either synergy or speed, Extreme Collaboration empowers you to unleash the potential of your team and organization to achieve more than you thought possible. Whether you’re a leader at a startup, nonprofit, or global corporation, Extreme Collaboration is the ultimate guide to driving bold results faster—together.

Go Further and Faster Together to Achieve Extraordinary Results

Extreme Collaboration

A Theory of Capitalist Individualism

Credit, Cops, and Cages

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

Routledge Studies in Leadership Research

This book is a timely exploration in light of the heightened requirement of business for novel solutions to meet the varied economic, ethical and social challenges organisations face, related to fast paced technological developments, increasing global market competition and associated environmental impacts and cultural inequality concerns.

A Relationship-centred Approach

LEADERSHIP AND DIVERSITY MANAGEMENT

Get your time back with smarter systems, AI and automation

Remarkable Business Systems

Ready to turn your contracting skills into a thriving business?The Contractor’s Handbook is your ultimate guide to launching, running, and scaling a profitable contracting company. Whether you’re just starting out or looking to elevate your existing business, this book covers everything you need to know to succeed in the competitive world of contracting. Inside, you’ll discover:<ul><li>Proven Business Strategies: Learn how to establish a solid foundation, from business planning to securing your first clients.</li><li>Essential Financial Management: Master budgeting, pricing, and financial forecasting to ensure your business remains profitable and sustainable.</li><li>Winning Sales Techniques: Develop effective marketing strategies to attract clients, close deals, and build a strong reputation in your market.</li><li>Operational Excellence:Streamline your processes, manage projects efficiently, work effectively with vendors, and deliver high-quality work that keeps clients coming back.</li><li>Leadership and Team Building: Learn how to hire, train, and lead a skilled team that will help your business grow.</li></ul>Packed with real-world examples, expert advice, and actionable tips, The Contractor’s Handbook is your comprehensive roadmap to building a successful and sustainable contracting business. Whether you're aiming to stay small or expand into a multi-million-dollar enterprise, this book will give you the tools and confidence to achieve your goals.
Start your journey to contracting success today!

The Essential Guide to Starting and Growing a Successful Contracting Business

The Contractor's Handbook

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal¿brand¿based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

Your Individual Empire

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other wildly successful blockbuster restaurant franchises, shares his secret sauce for creating brands that flourish even in overcrowded industries and spaces. Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other blockbuster restaurant franchises, shares his secret sauce for building brands that flourish even in overcrowded industries. Within the fiercely competitive restaurant business, Bill Phelps has produced one incredible success after another. He has a singular talent for identifying promising startups and then growing them into wildly popular global franchises. Addressing the key elements that make or break a business, Phelps teaches seasoned and would-be entrepreneurs alike how to implement this playbook for building, scaling, and maintaining truly mind-blowing companies of all types. In Blow Their Minds, Phelps offers readers a proven playbook for breakthrough success, tackling questions such as: <ul> <li>How do I create the craveable product or service that is the basis of a great business?</li> <li>How do I find—and protect—the authentic vibe of my brand?</li> <li>How do I scale a business without losing what makes it great?</li> <li>How do I choose and attract the best talent—both employees and investors?</li> <li>How can I break through the noise of social media?</li> <li>How do I create an insanely fun and exciting workplace?</li> <li>How do I know when it is time to sell a business?</li> <li>How do I blow customers’, clients’, employees’, and investors’ minds, over and over again?</li> </ul> Drawing from his remarkable experiences at Wetzel’s Pretzels, Blaze Pizza, and Dave’s Hot Chicken, Phelps shares revealing stories and actionable insights about how he and his team have made use of this playbook to grow their companies and achieve unprecedented results in some of the most competitive markets in the world. Blow Their Minds is an accessible, story-driven, relatable guide to rising above your competitors, taking a brand to global scale, and having a fantastic time while doing so. What’s more, it delivers on Phelps’s personal conviction regarding the higher purpose of the entrepreneurial endeavor—that the best reason to build and scale a business is to transform the lives of everyone you touch along the way.

The Proven Playbook for Building and Scaling an Insanely Great Business

Blow Their Minds

Managing and Leading for Social Justice

Avoid legal problems and run a productive workplace with an up-to-date employee handbook! Anyone who hires and supervises employees needs clear policies when it comes to crucial issues like pay and overtime, medical leave, and social media. Create Your Own Employee Handbook provides everything business owners, managers, and HR professionals need to create (or update) a legal and plain-English employee handbook.Find the latest information, practical suggestions, and best practices on: <ul> <li>wages, hours, and tip pools </li><li> remote work </li><li> at-will employment </li><li> discrimination and harassment </li><li> complaints and investigations </li><li> health and safety </li><li>alcohol and drugs, including medical/legal marijuana </li><li> workplace privacy, and </li><li>email and social media.</li></ul>

A Legal & Practical Guide for Employers

Create Your Own Employee Handbook

HBR Emotional Intelligence Series

Change Resilience (HBR Emotional Intelligence Series)

From Modern Marketer to Executive Leader

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