When is the best time to come up with ideas? Why do we often have creative breakthroughs while we're sleeping, playing or on the move? How can you overcome self-doubt, fear of failure, and rejection?
The answer to all these questions can be found in this book.
Award-winning adman, entrepreneur, and author Andy Nairn explains that, despite the undoubted advances of AI, the human brain remains the world's most powerful generator of great ideas - if you know how to use it.
Across 24 chapters, he sets out the latest learnings from science but also tells short stories from all walks of life and his 30 years in the creative industry, to show how you can maximise your imagination - whatever your background, age or job.
You'll learn:
- How the human brain works and which buttons to push to reach your full potential.
- How you can develop a creative routine that works brilliantly for you.
- How technology can be your friend rather than your enemy.
It's time to unleash your imagination, enrich your life and safeguard your future.
It's time to ignite your creative flame.
MacMillan Publishers Int Ltd - MDL
978-1-80409-453-2