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Ebongue A: From Modern Marketer to
Executive Leader

From Modern Marketer to Executive Leader

Reinventing public health careers through entrepreneurship.Public health has long been associated with government agencies and nonprofit organizations. Yet a growing number of professionals are forging new paths--launching businesses, consulting across sectors, and designing ventures that align market strategy with population health goals. In The Public Health Consultant, Charlotte Hughes Huntley offers a practical and motivating guide for professionals who want to build or expand entrepreneurial careers grounded in public health principles. Drawing on her own experience as an entrepreneur and other examples from the field, Huntley examines how public health training translates into business development, strategic partnerships, marketing, and innovation. The book addresses a shifting landscape in which traditional roles can feel unstable and interdisciplinary collaboration has become essential. As MPH/MBA programs expand and private-sector interest in public health expertise grows, professionals are seeking guidance on how to navigate contracts, pricing, branding, client relationships, and ethical decision-making while maintaining a commitment to equity and evidence-based practice. Huntley outlines concrete steps for clarifying one's vision, identifying opportunities, building sustainable business models, and positioning services in a competitive environment. She also considers the mindset shift required to move from employee to founder, helping readers reframe risk, ownership, and impact. Designed for public health professionals, students in MPH/MBA programs, and practitioners exploring independent or cross-sector work, The Public Health Consultant expands the definition of what a public health career can be--and equips readers to design one on their own terms.

Expertise, Entrepreneurship, Greater Impact

The Public Health Consultant

The need for resilience at organisational, department and individual level has never been greater. Geopolitical conflict, climate change, supply chain disruption and political instability are just a handful of the risks that leaders must mitigate to ensure stable business operation and optimum effectiveness. Project resilience refers to the ability of a project or initiative to anticipate, adapt and recover from unexpected challenges, disruptions or uncertainties. It involves the capacity to withstand shocks, maintain functionality in the face of adversity, and quickly recover to a stable state. Resilient projects underpin resilient organisations; a resilient organisation produces sustainable competitive advantage. This book offers a structured framework - the Project Resilience Maturity Model - to assess and enhance resilience in organisations. The authors begin by considering different approaches to project resilience, and by identifying potential tensions therein. In the second part, methods of sustaining project resilience are examined, focusing on the perspective of the project manager, personal responsibility and the role of leadership. The latter part of the textbook provides practical tools and applications to assess and enhance project resilience. Throughout, the authors employ a pedagogical framework designed to ensure maximum effectiveness for students and practitioners. Chapters are organised to reflect the evolution of project resilience maturity, moving from early-stage compliance to strategic integration and transformative resilience. Concepts are introduced in a sequential order that builds on what has come before, with Key Takeaways summarising each chapter's most critical points. Fictional case studies illustrate how topics can be been implemented in a complex project management setting, while Key and Dormant Tensions highlight potential blind spots. Demystifying complex topics without sacrificing scholarly rigour, Project Resilience provides you with a strategic approach to ensuring projects are well-equipped to withstand uncertainties and adapt to dynamic conditions. It is the perfect textbook to support advanced Project Management and Organisational Resilience courses, and to provide practical methods for leading responsible organisations.

Navigating Tensions from Control to Transformation

Project Resilience

Tom Copeland is the nation’s leading expert on the business of family child care. As tax season approaches each year, thousands of family child care providers save time and money using the Tax Workbook and Organizers. The most comprehensive resource available, this book contains up-to-date guidance so family child care providers can accurately complete their own tax returns and take advantage of all the business deductions they are entitled to claim.

Family Child Care 2026 Tax Workbook and Organizer

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

The Mom Test

Strategies for finding big, long-lasting success.We're drawn to stories of people who succeed against the odds. But what if those stories aren't just inspiring? What if they reveal a strategy?In Your Life Needs a Strategy, Martin Reeves, Christian Stadler, Julia Hautz, and Hamad Buamim argue that extraordinary success is rarely the product of talent or effort alone--and it's never just luck. It comes from knowing how to work with uncertainty: spotting opportunities others miss, experimenting when outcomes are unclear, influencing situations that seem fixed, and creating possibilities that didn't exist before.At the heart of the book is a simple but powerful idea: you can't control the future, but you can shape the conditions that determine your odds. By choosing the right strategy for the environment you're in--and knowing when to shift--you gain leverage over outcomes that once felt random.Success doesn't go to the smartest or the hardest working. It goes to those who understand how success actually happens in complex systems. Your Life Needs a Strategy is a practical guide for anyone who wants to increase their visibility, influence, and impact by thinking more strategically about where to play, how to move, and when to change course.

How to Increase Your Odds of Doing Extraordinary Things

Your Life Needs a Strategy

Understand the importance of employee engagement to build psychological wellbeing in organizations. Principles of Employee Engagement by Ramnik Singh is an outcome-focused textbook for upper-level undergraduate and postgraduate students studying Human Resource Management, organizational behavior and leadership. Grounded in organizational psychology and contemporary HRM practice, it equips students with the concepts and practical skills needed to understand, design and sustain employee engagement in diverse organizational contexts. The textbook explores the psychological foundations of engagement, including motivation, trust and safety, and examines how these concepts translate into effective HR policies and leadership practice. Students are guided through the measurement of engagement, the design of employee experience and the future challenges shaping engagement at work. This textbook includes: - Clear definitions of employee engagement and common misconceptions - Insight into the psychology of engagement, wellbeing, trust and psychological safety - Reflective questions and exercises to apply HRM frameworks to workplace scenarios - Real-world examples from organizations such as Microsoft, Netflix, Airbnb, Shopify and Zoom &gt;Whether studying HRM or preparing for leadership roles, this textbook enables students to evaluate engagement strategies critically and apply evidence-based approaches to build positive and sustainable workplaces.

Building Better Workplaces Through Effective HR Practices

Principles of Employee Engagement

Leading experts on greenwashing offer a playbook for achieving competitive advantage by combatting misleading claims and building trust. Greenwashing has reached epidemic proportions, and consumer confidence in business sustainability commitments is falling. Those most affected by greenwashing are genuine green firms, and companies truly committed to sustainability goals can find it hard to communicate their commitments and distinguish themselves in this sea of greenwash. These companies need to confront their rivals head on to win the trust of stakeholders. From Greenwash to Green Trust offers a new paradigm for how to gain and maintain competitive advantage in a world of exaggerated green claims. &nbsp;&nbsp;Building on more than a decade of research on greenwashing, Tom Lyon and Wren Montgomery offer a three-step approach for companies determined to rise above their greenwashing competitors:&nbsp;&nbsp; <ul> 	<li> 		Understand why trust has been broken: First, learn how greenwashing works, and hurts, in today's world.&nbsp;&nbsp; 	</li> 	<li> 		Build trust: Then, look in the mirror, acknowledge your own shortcomings, and substantiate your company's commitment to sustainability goals. 	</li> 	<li> 		Leverage trust: Finally, create powerful relationships to outcompete greenwashers and turn integrity into lasting advantage. 	</li> </ul> In the end, the message of From Greenwash to Green Trust is a positive one. While there are plenty of businesses doing the "right" thing on sustainability, with this novel strategic approach to beating greenwashing, businesses can center transparency and trust—to restore consumer confidence and support rapid growth.

How Honest Firms Win in a World of Spin

From Greenwash to Green Trust

Lead a business that runs without you and outlasts you. Dan Martell's Buy Back Your Time gave entrepreneurs the blueprint to get unstuck and reclaim their freedom. Now he's back with the lesson that separates founders who scale from founders who stall: learning to let go - and why doing it right changes everything. Let Go to Grow is the book every ambitious leader needs but won't see coming. The entrepreneurs who build great companies without burning out don't win because the market cooperates or their strategy is perfect. They win because they stop white-knuckling their business. Most founders respond to pressure the only way they know how: push harder, do more. Martell shows you why that kills your potential and why real leverage starts the moment you decide to change yourself before you change the business. His three levels of letting go rewire how you lead yourself, your team, and your company so it scales without you carrying it. In this book, you'll discover how to become a "full-spectrum leader," someone who leads with calm authority, holds high standards, and builds systems that grow beyond them. You'll learn:the mindset shift that turns your team into "owners" who chase outcomes and not paychecks,how to extend trust at scale and watch your people rise to meet it,how to embed culture so deep your team carries it forward without you in the room, anda full toolkit of frameworks to drive excellence at every level.You cannot grow a company you refuse to release. And you cannot release it until you grow. Dan Martell shows you how to do both at once. Let go without losing control, build a company where people think like owners, and lead a movement that scales with or without you in the driver's seat. Let Go to Grow is the next evolution. It starts with you.

How Great Leaders Win by Doing Less and Trusting More

Let Go to Grow

Gudang Garam follows the life of Gudang Garam founder Surya Wonowidjoyo's family through his early years, beginning in the early 1920s when his family moved from China Fuzhou to Indonesia, and traces his life from utter poverty as an Indonesian diaspora to founding the cigarette factory in Indonesia in the 1980s. In a parallel story, we follow the life of a young beautiful ballerina- Lelly, who eventually becomes the third wife of Surya in a romantic love story.

Gudang Garam

Reducing taxes is one of the best ways to boost your business's bottom line. Tax Savvy for Small Business is your one-stop guide for understanding how your business is taxed and how you can reduce your taxes. This book shows you how to: <ul> <li>deduct operating expenses</li> <li>deduct travel, vehicle, and meal expenses</li> <li>take advantage of tax credits</li> <li>write off long-term assets</li> <li>compare business structures</li> <li>keep solid business records, and</li> <li>handle an IRS audit.</li> </ul> This completely updated edition covers changes in tax rates, deductions, and credits. Tax Savvy for Small Business is the up-to-date resource you need to maximize your deductions and boost your business's bottom line.

A Complete Tax Strategy Guide

Tax Savvy for Small Business

A Guide to the Project Management Body of Knowledge (Pmbok(r) Guide) -- Eighth Edition and the Standard for Project Management (English) (Spiral-Bound)

Strategic shifts don't wait-and neither can you. Leading a strategic shift is not business as usual, and it requires more than leadership as usual. In Leading Strategic Shifts, New York Times-bestselling author and strategic leadership advisor Dr. Vince Molinaro shows senior leaders and leadership teams how to turn strategy into action and change into progress when priorities change overnight. This book explores what it truly takes to lead a strategic shift-a deliberate change in a company's direction, organization, and the way leaders lead-and why such moments rapidly raise expectations. Drawing on more than two decades of experience as an executive, advisor, and researcher, and on the research behind his books The Leadership Contract, Accountable Leaders, and Community of Leaders, Molinaro distills lessons from advising and leading dozens of major transformations, offering practical, proven guidance for leaders who are responsible for making strategy real. Most leaders experience strategic shifts as chaos: Business models change, teams are reshaped, and scrutiny rises, even as results still matter. The best leaders see these moments as defining opportunities to elevate performance and grow. In this book, you'll learn what strategic shifts are and how they challenge leaders, then apply what you've learned through nine make-or-break behaviors that determine whether a shift succeeds or stalls. Each concise chapter combines real stories from the field with research, practical strategies, checklists, and gut-check questions that you can use immediately. For frontline, mid-level, and senior leaders who must deliver results amid constant change, Leading Strategic Shifts provides a clear, practical framework when direction, priorities, and expectations are in flux. Dr. Vince Molinaro reveals what effective leaders like yourself need to do to build trust, sharpen focus, and drive follow-through, so you don't just respond to strategic shifts-you actively shape them.

Nine Make-Or-Break Behaviors That Drive Successful Transformation

Leading Strategic Shifts

From Modern Marketer to Executive Leader

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