Logo
Anthropomorphism and Animism in Advertising
Télécharger la couverture

Anthropomorphism and Animism in Advertising

Persuasive Tactics and the Influence on Consumer Behavior
Livre (relié)env. 250.00 CHF
livrable dans env. 10-20 jours

This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.

octobre 2025, env. 158 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-041-10884-9

Autres titres de la collection: Routledge Studies in Marketing

Afficher tout
Creativity in Marketing Education
Storytelling, Imagination and Purpose
Taylor and Francis, 2026
978-1-041-04098-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Visual Methods in Marketing and Consumer Research
Taylor and Francis, 2026
978-1-032-31683-3
env. 70.00 CHF
livrable dans env. 10-20 jours
The Influence of Western Consumerism on Eastern Culture
A Consumer Behaviour Perspective
Taylor and Francis, 2026
978-1-032-89485-0
env. 250.00 CHF
livrable dans env. 10-20 jours
Marketing Palliative Care
Ethnography of Dying and the Emergence of Palliative Marketing
Taylor and Francis, 2025
978-1-032-97235-0
env. 250.00 CHF
livrable dans env. 10-20 jours
Individuals in B2B Marketing
Sensemaking and Action in Context
Taylor and Francis, 2025
978-1-032-48236-1
env. 76.00 CHF
livrable dans env. 10-20 jours
Consumer Culture in Transition
Aesthetic Consumption in China's New Middle Class
Taylor and Francis, 2025
978-1-032-59434-7
env. 250.00 CHF
livrable dans env. 10-20 jours
Digital Brand Management
Understanding Consumers and Communication in the Digital Age
Taylor and Francis, 2025
978-1-041-08718-2
env. 250.00 CHF
livrable dans env. 10-20 jours
Customer Engagement and Digital Business
Taylor and Francis, 2025
978-1-032-83162-6
env. 250.00 CHF
livrable dans env. 10-20 jours
The Continuum of Consumer Choice
Taylor and Francis, 2025
978-1-032-20160-3
env. 76.00 CHF
livrable dans env. 10-20 jours

Autres titres sur ce thème

Agentic Advantage
How Leaders Turn GenAI into Exponential Results
Phantom Ink Publishing, 2026
979-8-2955-2183-6
env. 98.00 CHF
livrable dans env. 10 jours
LEADERSHIP AND DIVERSITY MANAGEMENT
A Relationship-centred Approach
Taylor and Francis, 2027
978-1-138-63847-1
env. 249.00 CHF
paraît en janvier
Rules of the Service Game: What Service Leaders Need to Know
World Scientific Publishing Company, 2027
978-1-944659-66-0
env. 69.00 CHF
paraît en janvier
10 Little Rules for Navigating Change
Stories of Resilience, Leadership and Growth
Little Rules Publishing, 2026
979-8-9988281-2-6
env. 34.50 CHF
livrable dans env. 10 jours
The Pornography Business
Taylor and Francis, 2027
978-0-415-71908-7
env. 156.00 CHF
livrable dans env. 10-20 jours
Marketing Metrics
Leverage Analytics, Data and AI to Optimize Marketing Strategies
Kogan Page, 2027
978-1-3986-3041-3
env. 55.90 CHF
paraît en janvier