Anthropomorphism and Animism in Advertising
Persuasive Tactics and the Influence on Consumer Behavior
This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.
octobre 2025, env. 158 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-041-10884-9
Taylor and Francis
978-1-041-10884-9
This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.
octobre 2025, env. 158 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-041-10884-9
Taylor and Francis
978-1-041-10884-9
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