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Anthropomorphism and Animism in Advertising
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Anthropomorphism and Animism in Advertising

Persuasive Tactics and the Influence on Consumer Behavior
Buch (gebunden)ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.

Oktober 2025, ca. 158 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-041-10884-9

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