The Continuum of Consumer Choice
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juillet 2025, env. 218 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
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Taylor and Francis
978-1-032-20160-3
The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.
juillet 2025, env. 218 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-20160-3
Taylor and Francis
978-1-032-20160-3
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