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Donne B: Win-Win-Win

Win-Win-Win

Hard-won lessons for building a resilient and growing business

Reinventing public health careers through entrepreneurship.Public health has long been associated with government agencies and nonprofit organizations. Yet a growing number of professionals are forging new paths--launching businesses, consulting across sectors, and designing ventures that align market strategy with population health goals. In The Public Health Consultant, Charlotte Hughes Huntley offers a practical and motivating guide for professionals who want to build or expand entrepreneurial careers grounded in public health principles. Drawing on her own experience as an entrepreneur and other examples from the field, Huntley examines how public health training translates into business development, strategic partnerships, marketing, and innovation. The book addresses a shifting landscape in which traditional roles can feel unstable and interdisciplinary collaboration has become essential. As MPH/MBA programs expand and private-sector interest in public health expertise grows, professionals are seeking guidance on how to navigate contracts, pricing, branding, client relationships, and ethical decision-making while maintaining a commitment to equity and evidence-based practice. Huntley outlines concrete steps for clarifying one's vision, identifying opportunities, building sustainable business models, and positioning services in a competitive environment. She also considers the mindset shift required to move from employee to founder, helping readers reframe risk, ownership, and impact. Designed for public health professionals, students in MPH/MBA programs, and practitioners exploring independent or cross-sector work, The Public Health Consultant expands the definition of what a public health career can be--and equips readers to design one on their own terms.

Expertise, Entrepreneurship, Greater Impact

The Public Health Consultant

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

An Alternative Business Handbook

The Feral MBA

Reducing taxes is one of the best ways to boost your business's bottom line. Tax Savvy for Small Business is your one-stop guide for understanding how your business is taxed and how you can reduce your taxes. This book shows you how to: <ul> <li>deduct operating expenses</li> <li>deduct travel, vehicle, and meal expenses</li> <li>take advantage of tax credits</li> <li>write off long-term assets</li> <li>compare business structures</li> <li>keep solid business records, and</li> <li>handle an IRS audit.</li> </ul> This completely updated edition covers changes in tax rates, deductions, and credits. Tax Savvy for Small Business is the up-to-date resource you need to maximize your deductions and boost your business's bottom line.

A Complete Tax Strategy Guide

Tax Savvy for Small Business

Build the Real Estate Business That Funds Your Life, Not Consumes ItMost investors start out chasing freedom. Financial and time freedom. The dream of calling the shots. But then reality sets in: endless tasks, constant fires, and the nagging question: Am I even fixing the right thing?The problem is not knowing what to fix first.That's why I wrote Fix This Next for Real Estate Investors. I've been in your shoes-overwhelmed, spread thin, and stuck in the survival trap of trying to solve everything at once. What finally set me free was a simple compass I call the Investor's Priority Pyramid (IPP).The IPP works like Maslow's hierarchy of needs, but for your business. It walks you through five levels-Deal Flow, Profit, Order, Impact, and Legacy-so you always know what deserves your focus right now. Fix the right problem in the right order, and your business naturally levels up.This isn't theory. I used the IPP to grow my investing business by 1,000% in four years, replacing my corporate VP salary and regaining my freedom. I've since taught thousands of investors to do the same.Inside, you'll learn how to: Lock in consistent deal flow that keeps your pipeline full.Create real profit that supports your life, not just your business.Build systems so that the business can run without depending on you.Make an impact beyond transactions on your clients, your team, and your community.Design a legacy that lasts for generations.Whether you flip, rent, or wholesale, this book will show you exactly what to fix next, so you stop spinning your wheels and finally build the business you dreamed of when you started.Your business should fund your life, not consume it. Here's how to make that your reality.

Fix This Next for Real Estate Investors

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

Public sector leaders are facing challenges unlike anything seen before. Reforms collide with resource pressures, staffing shortages meet rising expectations, and crises spread across organisational boundaries. Traditional leadership tools promise clarity, but often fall short when the world refuses to stay simple.The Leadership Lab offers a new way forward. Instead of searching for quick fixes or rigid models, this book shows how leaders can work productively with complexity. Drawing on cutting edge research, real world cases, and the innovative concept of Learning and Leadership Laboratories, it provides practical guidance for leaders who want to create clarity without oversimplifying and make progress without forcing premature solutions.With its blend of theory and practice, The Leadership Lab supports leaders in remaining reflective under pressure, fostering cultures of inquiry and collaboration, and finding their way through uncertainty with confidence and care. Whether they work in a school, a department, or a municipality, readers will find a compelling approach to understanding today's organisational challenges and to leading in ways that are more sustainable, attentive, and humane.

Navigating Complexity in Public Organisations

The Leadership Lab

Routledge Studies in Global Competition

The main purpose of this book is to provide a new framework to understand the question of how economic agents and their organizations acquire and coordinate innovative capabilities and new knowledge. Its particular focus is on the dynamics of knowledge production and organization at the firm level.

Innovation Platforms as Emerging Organizational Structures in Complex Systems

The Economics of Knowledge Coordination

Who is The Chief Storytelling Officer?If a business doesn’t have one, it’s likely missing the most powerful role in its organization.The Chief Storytelling Officer is a tactical guide for entrepreneurs, startups, and small teams who know their brand deserves better storytelling—but can’t afford a full-time CSO to lead the charge.&nbsp;Drawing on the strategies of iconic brands like Nike and Microsoft, this guide reveals how world-class storytelling leaders like Nelson Farris and Steve Clayton shape narratives that move global audiences—and how those same principles can help any business build trust, convert customers, and create lasting brand impact.From clarifying a company’s core narrative to aligning teams around a shared vision, The Chief Storytelling Officer empowers businesses to create a brand story world—not just one-off stories for social media. Small business owners will learn how to lead with story at every level: mission, messaging, marketing, and more.Whether a company is running lean or just getting started, this is their blueprint for turning story into strategy—and strategy into sales.Not ready to hire a Chief Storytelling Officer? It’s time to become one.

Build the Story System That Creates an Undeniable Brand and Fuels Lasting Growth

The Chief Storytelling Officer

The Founder's Journey

"START MAKING SOME SERIOUS MONEY...FOLLOW MIKE'S COUNTERINTUITIVE ADVICE AND PUT PROFITS FIRST." -Verne Harnish, author of Scaling Up "A BRILLIANT SMACK-UPSIDE-THE-HEAD REVELATION FOR ENTREPRENEURS." -Sally Hogshead, author of Fascinate "PROFIT FIRST MAY ARGUABLY BE ONE OF THE GREATEST 'HACKS' OF ALL TIME...WATCH THE PROFITS ROLL IN." -Chris Guillebeau, author of Born for This and The $100 Startup "A GAME CHANGER...YOU NEED THIS BOOK." -Michael Port, author of Steal the Show "A MUST-READ FOR BUSINESSES LARGE AND SMALL." -Jenny Blake, author of Pivot "THE ROAD MAP TO AVOID BECOMING A STATISTIC." -Dawn Fotopulos, associate professor of business, The King's College, New York City; author of Accounting for the Numberphobic The entrepreneur behind three multi-million dollar companies offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humour, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Profit First

From the bestselling author of Looptail comes a remarkable new approach to business and lifeBruce Poon Tip started one of the world’s biggest global travel companies with only a couple of kayaks and a dream. The company, G Adventures, was on track for a record year in January 2020. Then, the world stopped—their income dropped to zero and they had to shut down operations in more than 100 countries. Now the Canadian company is about to crack a billion dollars in annual sales for the first time. How did they survive and ultimately thrive when so many other businesses didn’t?In his long-awaited new book, the award-winning CEO of G Adventures, Bruce Poon Tip, shares lessons about company culture, strategy, and a new approach to succeeding in business and life that he calls “communityship.” Communityship is what happens when companies and the people they employ stop seeing themselves as separate and start acting like they’re part of the world. It’s not just working together—it’s caring about each other. It’s shared responsibility, trust, and connection, whether it’s within a company or a neighbourhood, or with people halfway across the world. It’s about creating value that lifts everyone, not just a handful of people cashing in. Success isn’t just money—it’s the relationships we build, the impact we make, and the good we leave behind. It’s not a business strategy. It’s a way of being.Provocative, inspiring, and groundbreaking, Communityship shows how everyone, from those on the ground floor to those in the C-suites, can thrive in a new world and not only future-proof but century-proof their businesses.

Lessons from the Universe and the Business of Everyone

CommunityShip

Win-Win-Win

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