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Catalogue complet

Vaynerchuk Gary: Your Individual Empire

Your Individual Empire

In a world overwhelmed by noise and speed, the need for smart, fast decision-making has never been greater. In this bold new edition of her New York Times bestseller 10-10-10, bestselling author of Becoming You and NYU professor Suzy Welch unveils a fully updated method—now backed by a groundbreaking values assessment and fresh stories for navigating today’s challenges. We all want to make better decisions—ones that align with our values and stand the test of time. But in today’s world of nonstop input, conflicting priorities, and accelerated change, it’s easy to default to impulsive choices or short-term thinking.That’s where 10-10-10 comes in.Originally a breakthrough bestseller, this newly revised edition presents a structured, rational decision-making process that remains as relevant as ever. Rather than relying on gut instinct, 10-10-10 walks you through the likely consequences of your options in the near term, midterm, and long term—and then helps you evaluate those outcomes through the lens of your personal values.Now deeply integrated with Professor Welch’s Becoming You framework—including the scientifically validated Values Bridge assessment—this edition equips readers with sharper tools to clarify what truly matters and make consistently aligned decisions. It’s also filled with lively, relatable stories about real people dealing with real-world dilemmas, making the method not just practical, but deeply human.From navigating a career shift after your industry has been disrupted by AI to deciding whether to freeze your eggs in an uncertain relationship, 10-10-10 provides a calm, clear methodology for working through life’s toughest crossroads—at work, in love, and beyond.

The Fast, Trusted Way to Make Smarter Decisions in Work, Love, and Life

10-10-10, Revised & Updated

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications. Artificial Intelligence in Marketing by Kshitij Bhoumik is ideal for upper-level undergraduate and postgraduate students taking modules in AI in Marketing and Digital Marketing as part of their Marketing degrees. This textbook bridges the gap between technical possibility and marketing purpose, empowering future marketers to shape the technology, not just adopt it. This textbook includes: - Foundational marketing principles - The role AI plays in enhancing marketing techniques and strategies from using Generative AI to create new campaigns to how AI can be used to spot trends in social media - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to help students apply theory to practice - Critical ethical questions and debates in each chapter, challenging students to consider issues such as bias, fairness and regulation -Twelve chapters structured around 12-weeks of teaching with activities and pedagogical features to match classroom needs and engage student with real-world technologies and tools

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

Your most difficult experiences aren't setbacks. They're the starting points on your journey to harness your Unlimited potential. Once considered beyond help, Lewis Raymond Taylor turned around a life defined by trauma, addiction and incarceration into one of meaning, mastery, and multimillion dollar success. This isn't just the story of his transformation, it's the beginning of your journey to lasting success. Packed full of expert insights and inspirational wisdom, Unlimited will show you how to harness your greatest failures, fears and flaws to become who you were always meant to be. You're not broken, you're just unfinished. This book is your next step to greatness.

Turn Your Adversity into an Asset

Unlimited

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications. Clients now have opportunities to research potential suppliers through a variety of channels including social media. Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients. The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner's Forum combined with a new, 2015, BD Benchmark of professional service practitioners. The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm's culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms' struggle to survive and thrive in a fast-changing world market.

Effective Marketing and Business Development in Professional Services

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

In a world where 82 percent of managers struggle to lead effectively, this international bestseller reveals the one secret that separates great leaders from the rest. “What do I need to do to be a great leader?” Every person in authority wonders this question sooner or later. Ken Blanchard, whose books have sold over 25 million copies, and Mark Miller, who rose from line worker to Chick-fil-A vice president, uncover the secret great leaders already know in this international bestseller. &nbsp;Using a classic business fable, newly promoted executive Debbie Brewster asks her mentor the crucial question: “What is the secret of great leaders?” His reply—“Great leaders serve”—confuses her, but he reveals five fundamental ways leaders succeed through service. Debbie discovers why great leaders focus on the future, how teams determine success or failure, what three arenas need continuous improvement, why leadership success has two essential components, and how to strengthen—or destroy—credibility. &nbsp;This fourth edition includes the proven SERVE model plus breakthrough content on leadership’s most critical element—a leader’s heart. Discover these new features: <ul><li>Revised chapters</li><li>New chapter with five HEART habits that form the foundation for great leadership</li><li>Comprehensive facilitator’s guide for groups and teams</li><li>Expanded resources for teams and organizations</li></ul> Translated into twenty-nine languages with over 700,000 copies sold, The Secret delivers proven wisdom in an unforgettable story that anyone can understand and apply immediately.

What Great Leaders Know and Do

The Secret, 4th Edition, Revised and Expanded

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

Bayesian Entrepreneurship

Confident Series

Get across the basics of cybersecurity with this streamlined guide that provides clarity and confidence in a world where cyber security is changing so rapidly.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

'Fantastic. A variety of useful insights and examples that converge into one story that underlies remarkable success in nearly any field' JAMES CLEAR, BESTSELLING AUTHOR OF ATOMIC HABITS 'Schools never teach a how to find work you love class. Bill Gurley clearly maps the path with sharp insights and real tools. Strongly recommended' TONY FADELL, IPOD INVENTOR, IPHONE CO-INVENTOR, NEST FOUNDER, BESTSELLING AUTHOR OF BUILD 'Wicked smart and original, Bill pulls apart success stories and reverse engineers them for us. Thank you, Bill!' JEFF BEZOS, FOUNDER OF AMAZON _________ You spend an estimated 80,000 hours of your life at work. Shouldn't that time be spent doing something you love? Bill Gurley has spent the past two decades working with people who have climbed to the top in fields ranging from technology to hospitality to entertainment?and who have thrived in their chosen profession. Yet, as Gurley's new research with the Wharton School of Business reveals, 6 in 10 of us eventually regret our career choices. So, what's the secret? How do you avoid the trap of career regret? Is there a formula to finding your dream job? Now, in Runnin' Down a Dream, Gurley breaks down the components of balancing joy with success, identifying six key principles that will set you up for a flourishing, purpose-filled career, including: <ul><li>Chase your curiosity</li><li>Hone your craft</li><li>Go where the action is</li><li>Give back generously</li></ul> Through his own captivating, straight-talking advice Gurley brings these components of success to life, and reveals stories of a handful of iconic individuals who epitomize them. Whether starting out or looking to make a change, this book will inspire you to step off the conveyer belt, find the things that make you insatiably curious, and turn those fascinations into a thriving career?where the work doesn't feel like work at all. Praise for Runnin' Down a Dream: 'This inspiring book is an invitation to shift into 'discover mode,' where curiosity replaces fear and real growth begins. Jonathan Haidt, bestselling author of The Anxious Generation 'This brilliantly useful book is the antidote to entitlement. Everyone should read it' Annie Duke, bestselling author of Thinking in Bets, How to Decide, and Quit 'This book might save you from a career you'll regret.' Adam Grant, bestselling author of Hidden Potential and Think Again, and host of the podcast Re:Thinking 'A great book for a young person who won't settle for putting their passion to one side. This book shows how to actually pursue that passion as a career' Greg Lukianoff, bestselling co-author of The Coddling of the American Mind

How to Thrive in a Career You Actually Love

Runnin' Down a Dream

Gudang Garam follows the life of Gudang Garam founder Surya Wonowidjoyo's family through his early years, beginning in the early 1920s when his family moved from China Fuzhou to Indonesia, and traces his life from utter poverty as an Indonesian diaspora to founding the cigarette factory in Indonesia in the 1980s. In a parallel story, we follow the life of a young beautiful ballerina- Lelly, who eventually becomes the third wife of Surya in a romantic love story.

Gudang Garam

Your Individual Empire

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