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Catalogue complet

Vaynerchuk Gary: Your Individual Empire

Your Individual Empire

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse. Whether you're intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI to discover your hot buttons and generative AI to push them, your online world becomes an increasingly bespoke--and isolated--place. The fervid competition around personalization in digital marketing has given rise to an ecosystem of advertisers, media outlets, tech companies, and retailers who monetize your data while threatening the health of our media, discourse, and sense of community. In this urgent book, award-winning author Joseph Turow shows how we got here, and how to change direction. The Problem with Personalization shatters common beliefs about advertising history by showing that individualized ads are not new. Today's AI-enabled advertisers draw on past aspirations and assumptions about personalization while weaponizing data in unprecedented ways that drive social fragmentation and the disappearance of shared social reality. Informed by interviews with marketing insiders and covering the latest technology advances, Turow accessibly explains how artificial intelligence sifts through our data to tag and target us wherever we go with personalized videos, pictorial billboards, audio messages, and more. A logical next step for advertiser support is tailored entertainment and news, a shift that further destroys the common ground necessary for a functioning democracy. A must-read for all who care about the future of public discourse, The Problem with Personalization reveals how targeted advertising has altered how we're seen and what we see in return.

How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age

The Problem with Personalization

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

Build the Real Estate Business That Funds Your Life, Not Consumes ItMost investors start out chasing freedom. Financial and time freedom. The dream of calling the shots. But then reality sets in: endless tasks, constant fires, and the nagging question: Am I even fixing the right thing?The problem is not knowing what to fix first.That's why I wrote Fix This Next for Real Estate Investors. I've been in your shoes-overwhelmed, spread thin, and stuck in the survival trap of trying to solve everything at once. What finally set me free was a simple compass I call the Investor's Priority Pyramid (IPP).The IPP works like Maslow's hierarchy of needs, but for your business. It walks you through five levels-Deal Flow, Profit, Order, Impact, and Legacy-so you always know what deserves your focus right now. Fix the right problem in the right order, and your business naturally levels up.This isn't theory. I used the IPP to grow my investing business by 1,000% in four years, replacing my corporate VP salary and regaining my freedom. I've since taught thousands of investors to do the same.Inside, you'll learn how to: Lock in consistent deal flow that keeps your pipeline full.Create real profit that supports your life, not just your business.Build systems so that the business can run without depending on you.Make an impact beyond transactions on your clients, your team, and your community.Design a legacy that lasts for generations.Whether you flip, rent, or wholesale, this book will show you exactly what to fix next, so you stop spinning your wheels and finally build the business you dreamed of when you started.Your business should fund your life, not consume it. Here's how to make that your reality.

Fix This Next for Real Estate Investors

A Practitioner's Handbook

Trade Associations

This Handbook marks a turning point for organizational institutionalism. Providing both wayfinding conceptual essays and detailed studies of values and emotions, this collection will be required reading for institutional scholars wishing to advance their understanding of these key issues.”
—Thomas B. Lawrence, Professor of Strategy, Saïd Business School, University of Oxford, UK
In the face of escalating political crises and institutional upheavals, leaders are encountering unprecedented challenges and uncertainty daily. Understanding how emotions and values shape societies is now more crucial than ever. Emotions play a significant role in influencing engagement and resistance towards established norms and values, while values govern emotional reactions, mobilize actions, and strengthen institutional work and social connections. This open-access handbook offers a comprehensive interplay between emotions and values within organizational institutionalism, highlighting their essential roles in shaping organizational dynamics and evolution of organizational life. Drawing upon cutting-edge research, the handbook examines how emotions and values emerges within institutions, interact, and operate as significant drivers of action and practice across various organizational contexts. &nbsp;
Gry Espedal is a Professor at VID Specialized University, Norway. She has published extensively on topics such as values work, institutional logics, and the interplay between narratives, values, practices, and emotions.&nbsp;
Trish Ruebottom is an Associate Professor at McMaster University’s DeGroote School of Business, Canada. She focuses on social innovation, stigma, moral emotions, and their impacts on entrepreneurship, especially concerning marginalized industries.&nbsp;
Marta Struminska-Kutra is a Professor at both VID Specialized University and Kozminski University, Poland. She investigates social and sustainable innovation, governance of sustainable transitions, and organizational learning in public administration.&nbsp;
Jose Bento da Silva is an Associate Professor at Warwick Business School, UK. He examines how concepts like ambiguity and temporality enhance our understanding of social and institutional order through historical and ethnographic studies.&nbsp;
Douglas Creed is Professor Emeritus at the University of Rhode Island, USA, and a fellow at the University of Melbourne, Australia. He researches identity and embodiment within institutional processes and the dynamics of contested institutional change.

The Palgrave Handbook of Emotions and Values in Organizational Institutionalism

Perched in the Storm: Brutal Lessons in Resilience Every Leader Can Learn from Entrepreneurs
By Dr. William T. Lewis
Leadership isn't about avoiding the storm-it's about learning how to stand in it without falling apart.
Perched in the Storm is not your typical leadership book. It's a raw, funny, and brutally honest journey through the thunderclaps of life and business, told by someone who has taken the hits, lost the gigs, pivoted hard, and still managed to stay perched-soaked, but standing.
From getting fired from a dream job to launching a business with little more than a prayer and a stack of rejection letters, Dr. William T. Lewis doesn't just talk about resilience-he lives it. Blending hard-earned leadership lessons, personal face-plant moments, and interviews with resilient entrepreneurs, this book delivers insight with honesty, humility, and just enough humor to keep things human.
Inside, readers will find:First-person stories that don't sugarcoat the storm
Lessons from entrepreneurs who built while everything around them was shaking
A practical Resilient Leader Framework for leading with clarity and purpose
Reflection prompts to help turn adversity into strength


Whether you lead a team, a company, a classroom, a household-or you're simply trying to hold it together-this book is for you.
If you've ever been ghosted by a client, doubted your calling, emptied your bank account on payday, or sat in your car gathering yourself before a Zoom meeting, you're not alone.
You weren't built to outrun the storm.
You were built to lead through it.

Brutal Lessons in Resilience Every Leader Can Learn from Entrepreneurs

Perched in the Storm

Reducing taxes is one of the best ways to boost your business's bottom line. Tax Savvy for Small Business is your one-stop guide for understanding how your business is taxed and how you can reduce your taxes. This book shows you how to: <ul> <li>deduct operating expenses</li> <li>deduct travel, vehicle, and meal expenses</li> <li>take advantage of tax credits</li> <li>write off long-term assets</li> <li>compare business structures</li> <li>keep solid business records, and</li> <li>handle an IRS audit.</li> </ul> This completely updated edition covers changes in tax rates, deductions, and credits. Tax Savvy for Small Business is the up-to-date resource you need to maximize your deductions and boost your business's bottom line.

A Complete Tax Strategy Guide

Tax Savvy for Small Business

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Every Sunday night, teachers across America are familiar with a host of feelings that have been coined the "Sunday Scaries." Some are excited by the opportunities of a new week, while others are exhausted by the stress of planning lessons to meet constantly shifting educational mandates and the significant emotional needs of an entire generation of students who faced learning loss during and after COVID. The current political climate means that they also feel targeted and are at risk of being fired or demonized for their actions, simply because of a single out-of-context conversation or a misleading video. Creating Teachpreneurs is one way to transform those Sunday Scaries into Monday possibilities. It's a tactical guide and motivational manifesto designed to help educators leverage their existing skills, such as strategic planning, content design, and resilience, and turn them into a profitable and fulfilling business on their own terms.
 There are other options for learning how to start a business. Unlike other business books filled with jargon and fluff, this book speaks directly to the teacher's experience, providing a clear pathway to entrepreneurship rooted in the skills they already use every day. Through a blend of true-to-life stories and fictional vignettes, readers will learn how to turn their classroom wisdom into business impact, gain legal and financial clarity, and build a scalable venture that reclaims their creativity and passion without burning out.

Creating Teachpreneurs

In the modern information age, our brain's coping mechanisms have been overloaded, and our irrationality turned up to eleven. Amanda Montell blends cultural criticism and personal narrative to explore our modern cognitive biases and the power, disadvantages and highlights of magical overthinking."Magical thinking" can be broadly defined as the belief that one's internal thoughts can affect unrelated events in the external world. Whether that's "manifesting" their way out of poverty, staving off cancer with positive vibes, or transforming an unhealthy relationship to a glorious one through loyalty alone.In a series of razor sharp and introspective chapters, Montell delves into cognitive biases that run rampant in our brains, from how the "halo effect" cultivates worship (and hatred) of larger-than-life celebrities, to how the "sunk cost fallacy" can keep us in detrimental relationships long after they no longer serve us.Told with her signature brilliance and wit, Montell's prevailing message is one of hope and forgiveness for our anxiety riddled human self. If you have all but lost faith in our ability to reason through the noise of information overload, this book aims to make sense of the senseless. To crack open a window in our minds and let the fresh air in. To help quiet the cacophony for a while, and maybe, even hear a melody in it.

Notes on Modern Irrationality

The Age of Magical Overthinking

This thoughtful and authoritative book demonstrates how the leadership and management principles that safeguarded firefighters under extreme pressure can also drive success in the business world. Authored by a seasoned firefighter turned business leader, it is an essential read for anyone navigating professional challenges or leading a team in pursuit of a resilient corporate culture. In the wake of leadership and experience gaps left by the COVID-19 pandemic, many businesses still face the daunting task of rebuilding a thriving culture. This fully revised edition offers a proven framework designed to help senior management teams unlock their potential and reshape their organizations for long-term success. Drawing on real firefighting experiences as powerful lessons, it demonstrate how time-tested principles can improve processes, empower employees, and transform business culture. With vivid, high-stakes stories, these lessons are brought to life and seamlessly applied to real-world business challenges. Packed with practical insights, it equips senior executives with problem-solving vision, effective planning strategies, and the ability to inspire teams to excel.

Building Unbreakable Cultures with Principles Tested in Fire

Resolute Leadership

Your Individual Empire

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