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Inge C: Marketing Metrics

Marketing Metrics

Leverage Analytics and Data to Optimize Marketing Strategies

Publishing Isn't Marketing - Companion Workbook is the hands-on companion to Publishing Isn't Marketing (ISBN: 978-1-970587-03-6 paperback 978-1-970587-13-5 ebook), designed to help self-publishing and independently published authors build a real marketing system before their book releases. This workbook transforms theory into action, breaking down the essential steps that make a book discoverable, credible, and retail-ready across Amazon, IngramSpark, Barnes &amp; Noble, Kobo, Google Books, libraries, and bookstore ordering systems.

Where most guides talk about marketing, this workbook shows you "how" to do it-with checklists, templates, structured worksheets, and writing space for planning each part of your author business. Authors will learn how to set up a website that signals professionalism, centralize reviews, prepare an SEO and AI-SEO presence, create reader pathways, establish ARC and review pipelines, and structure a launch that avoids the sales-killing mistakes most first-time authors make.

his workbook teaches you to market the book you already wrote, rather than hoping someone finds it.

Who This Workbook Is For:
¿ Self-publishing authors building their first marketing plan
¿ Indie authors who want a system they can maintain without burnout
¿ Writers re-launching a book that never gained traction
¿ Authors planning to build a career, not just "release a book"
¿ Anyone confused by ISBNs, BISAC metadata, discoverability, or library adoption

Key Terminology You Will Build Into Action
¿ Self-publishing marketing strategy
¿ Author platform setup
¿ ISBN identity and metadata alignment
¿ BISAC categories for retail placement
¿ SEO for authors / AI-SEO for modern discoverability
¿ Backlink mapping and search authority signals
¿ ARC program&amp;nb

Publishing Isn't Marketing Companion Workbook

Driving meaningful social change requires more than traditional advocacy; it calls for innovative approaches that reshape and challenge norms and inspire collective action. Transformative marketing offers a powerful tool for advancing gender equity by using strategic communication and community-centered engagement to influence attitudes and behaviors on a scale. By amplifying marginalized voices and confronting harmful stereotypes across media and marketplaces, transformative marketing becomes a catalyst for cultural and structural change. Driving Social Change Through Transformative Marketing for Gender Equity explores the intersection of international business policies and marketing with the advancement of gender equity. This book examines how global business regulations, trade policies, and corporate strategies influence marketing practices. Covering topics such as gender equity, marketing, and social change, this book is an excellent resource for academicians, marketing professionals, policymakers, graduate students, and educators.

Driving Social Change Through Transformative Marketing for Gender Equity

Social Network Mechanisms

Both scholars and decision-makers recognize that the functioning of an organization is the result of a complex interplay between purposively designed elements, such as structures and processes, and emergent elements, like the informal networks of relationships that connect individuals and groups. Despite this widely shared awareness, scientific knowledge on this relationship and its translation into coherent models and principles of organizational design remain fragmented and unstructured. This book adopts a network perspective that conceptualizes organizational structure as a landscape of interconnected networks composed of actors' interactions and relationships. Some of these networks are intentionally designed, grounded in formal structures, processes, and workflows. Others emerge informally, shaped by instrumental and expressive social ties. Together, they constitute the relational infrastructure through which actors coordinate and access key resources, including information, knowledge, and social or political support. Drawing on empirical studies conducted across diverse organizational contexts, the book develops a unified theory and methodology for interpreting and understanding the complex relationship between formal organizational structures and informal social networks, how they shape one another, evolve together, and jointly influence organizational outcomes

Formal and Informal Networks in Organizations

At the intersection of reverse innovation and design thinking, you can find opportunities to create innovations that are Global by Design.We are living in an era when innovators must turn their sights to the global stage as never before, to both solve wicked problems facing the world and capture the economic opportunities presented by emerging markets. Thoughtful, innovative solutions can be truly global in scope, providing the value necessary for large-scale adoption in developing countries and disrupting equivalent products in wealthy markets by offering high performance at low cost.But it will require a diligent, targeted design process to make these innovation growth opportunities a reality, and Winter and Govindarajan deliver the practical approach you need in Global by Design.A book born from the mutual appreciation, and interdependence, of their backgrounds--Winter is a rock star in engineering design and Govindarajan a longtime leading expert on strategy and innovation--Global by Design provides what you need to get started, whether you work in a C-suite, an engineering cubicle, the workshop floor, a classroom, the halls of government, or an NGO field office.No matter your discipline, level of training, or location in the world, you have valuable knowledge and perspective that can be leveraged to spot consequential problems, leverage innovation to solve them, and create an ecosystem for driving the creation of high-value, low-cost solutions that have global appeal--that are Global by Design.

How to Create Innovations That Scale, Travel, and Transform

Global by Design

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs.The authors’ expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

Most marketing strategies don't fail because they're wrong. They fail because someone else reacts.
Game Theory: Because the Market Doesn't Sit Still is a sharp, accessible guide to strategic thinking in markets where competitors adapt, customers learn, and incentives quietly shape behavior. Drawing on the core ideas of game theory, behavioral economics, and organizational behavior, this book explains why smart strategies so often produce predictable surprises.
Written in a graybeard, whiteboard-first voice, the book avoids equations and academic jargon in favor of clarity, humor, and hard-earned insight. It explores how signals, incentives, credibility, reputation, and repetition shape outcomes over time, and why "best practice" often traps entire industries in comfortable stalemates.
This book is for marketers, strategists, and leaders who want strategies that hold up after the market responds. It's not about clever tricks or quick wins. It's about thinking one move further than the room - and designing strategies that still make sense when other people get their turns.

Because the Market Doesn't Sit Still

Game Theory

Au cœur de l'expérience client explore les mécanismes qui influencent le comportement des consommateurs, du magasin traditionnel aux environnements digitaux. À travers des analyses qualitatives et des cadres conceptuels, ce livre révèle comment chaque interaction, chaque dispositif phygital et chaque élément de l'expérience peut déclencher l'achat impulsif et renforcer l'engagement des clients.
Destiné aux professionnels du marketing, aux commerçants et aux étudiants, cet ouvrage propose un panorama complet des tendances actuelles et des stratégies efficaces pour concevoir une expérience client mémorable. Il met en lumière les leviers qui transforment une simple visite en magasin ou en ligne en un moment captivant et irrésistible, capable de générer fidélité et satisfaction.
Pratique et accessible, ce livre fournit des insights précieux pour comprendre les comportements d'achat et optimiser l'expérience client dans un monde de plus en plus phygital. Découvrez comment l'expérience client peut devenir un véritable moteur de performance et un atout stratégique pour toute entreprise moderne.

Comment Transformer chaque Interaction en Achat

Au Coeur de l'Expérience Client

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Elements in Business Strategy

This Element outlines the foundational concepts and key applications of humanistic management and leadership. It focuses on the key concepts of protecting dignity and promoting well-being. It provides a humanistically grounded, scientifically backed paradigm for better organizing at the level of individual, relation, team, organization, society and nature. It provides real world examples of organizations and companies that practice humanistic management and leadership and create outstanding value for all stakeholders.

Humanistic Management and Leadership

Unlocking Opportunity by Overruling Conventional Wisdom

Do The Opposite (sort of)

Marketing Metrics

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