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Lyon T: From Greenwash to Green Trust

From Greenwash to Green Trust

How Honest Firms Win in a World of Spin

Leading and Coaching Diverse Talent

The Power of Mentorship

This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: <ul><li>Clear examples of what works and what doesn't</li><li>Fascinating insights from behavioral and neurological research</li><li>Powerful lessons from successful and failed campaigns</li></ul>Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

This helpful resource shows you how to transform unconvincing messages into compelling copy.&nbsp;The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals,&nbsp;Secret Sauce&nbsp;provides:<ul><li>Clear examples of what works and what doesn't</li><li>Fascinating insights from behavioral and neurological research</li><li>Powerful lessons from successful and failed campaigns</li></ul>Less than 10 percent of marketing messages are truly compelling-engaging the head and heart.&nbsp;Secret Sauce&nbsp;helps you weed out the clutter and craft messages that stick.

How to Pack Your Messages with Persuasive Punch

Secret Sauce

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications. Artificial Intelligence in Marketing by Kshitij Bhoumik is ideal for upper-level undergraduate and postgraduate students taking modules in AI in Marketing and Digital Marketing as part of their Marketing degrees. This textbook bridges the gap between technical possibility and marketing purpose, empowering future marketers to shape the technology, not just adopt it. This textbook includes: - Foundational marketing principles - The role AI plays in enhancing marketing techniques and strategies from using Generative AI to create new campaigns to how AI can be used to spot trends in social media - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to help students apply theory to practice - Critical ethical questions and debates in each chapter, challenging students to consider issues such as bias, fairness and regulation -Twelve chapters structured around 12-weeks of teaching with activities and pedagogical features to match classroom needs and engage student with real-world technologies and tools

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

Make Technology Your Most Powerful Learning AllyAs an L&amp;D professional, you are experiencing a dramatic transformation in the way employees learn, work, and grow. How do you keep up with the fast pace of change so you can serve the needs of your learners and your organization? The Learning Technology Playbook is the essential resource you need to thrive in today’s training landscape.In this step-by-step guide, renowned learning technologist Pooja Jaisingh shares how she evaluates, adopts, and integrates new technology solutions. Using real-world examples from leading companies and insights from more than 30 industry leaders, Jaisingh demonstrates how to move from exploration to full integration of new technology, while keeping ethics, privacy, and inclusivity at the forefront.The Learning Technology Playbook is packed with:
<ul>
<li>Actionable strategies to prepare your organization for the next big leaps in learning</li>
<li>Reflection prompts to enhance your understanding of key concepts</li>
<li>Practical templates, checklists, audits, and planning worksheets to help you create future-ready content for tomorrow’s workplace</li>
<li>A glossary of tech jargon for easy reference</li>
</ul>This book empowers instructional designers, trainers, and consultants to become savvy technology strategists by learning to optimize workflows, future-proof learning initiatives, and champion innovation. Whether you’re just beginning your journey or advancing as an L&amp;D leader, Jaisingh will inspire you to harness learning technology as a force for growth and organizational success—and to claim your seat at the table by leading technology adoption responsibly and purposefully.

Real-World Methods to Evaluate, Pilot, and Scale L&d Tech

The Learning Technology Playbook

The continuing evolution of digital marketing and technology means businesses are no longer confined to local markets for their customer base. With this textbook, students will learn how brands can generate successful international marketing strategies to build customer relationships across borders. International Marketing provides cutting-edge guidance on how to harness the power of digital technologies while maintaining a culturally sensitive and legally compliant approach to international marketing. It combines theoretical frameworks with practical applications and real-world examples, equipping students with the knowledge and tools needed to thrive in an increasingly digital and interconnected world. This textbook is ideal for postgraduate marketing students taking modules on International Marketing as part of their degrees. Features include: - Guidance on how to leverage digital platforms in international marketing, from market entry and dynamic pricing strategies to building brand loyalty across borders - Coverage on how organizations can develop products that meet local market needs and universal quality standards whilst considering environments and societal impact - Examination of legal and regulatory issues in international marketing, as well as the sustainability goals and ethical practices that need to be considered in the global marketplace - Chapter overviews, key learning outcomes, key concepts boxes and exercise questions to support student learning - Online resources of PowerPoint lecture slides, lecturers' manuals and exercise answers.

Utilize a Digital Approach in International Marketing Strategies

International Marketing

Managing the Future: Sustainability Leadership in Energy offers an invaluable guide on how to lead sustainability within the energy sector by presenting real-world experiences of leaders who have successfully integrated sustainability into their operations. The book outlines the framework provided by the United Nations' 17 Sustainable Development Goals (SDGs), emphasizing practical strategies for achieving these goals. The book delves into various aspects, including Sustainability and ESG reporting, the intersection of Sustainability and Geoscience, and effective communication, vision, and strategy setting. It also highlights the contributions of academic leaders in advancing the 2030 UN Sustainability Agenda, and provides narratives from other sectors to illustrate common challenges and opportunities in corporate sustainability initiatives.

Sustainability Leadership in Energy

Managing the Future

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs.The authors’ expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

Managing and Leading for Social Justice

Routledge Studies in Energy Policy

Based on extensive fieldwork in Europe and North America, this book offers a comprehensive and systematic comparative analysis of the politics of shale gas development and regulation in these two regions and will be of great interest to students and scholars of energy and environmental politics and policy.

Based on extensive fieldwork in Europe and North America, this book offers a comprehensive and systematic comparative analysis of the politics of shale gas development and regulation in these two regions and will be of great interest to students and scholars of energy and environmental politics and policy.

The Politics of Shale Gas

What They Are, Where They Come from and How to Identify, Integrate and Enact Them

Working with Values in Organizations

Sustainable business is no longer optional--it's the strategy that will determine who leads and who gets left behind.Climate change is not just a future threat--it's a current reality, reshaping markets, supply chains, and entire industries. Rising temperatures, resource scarcity, and mounting waste are driving regulatory pressure, investor scrutiny, and consumer demand for sustainable practices. For business leaders, this isn't just an operational challenge--it's a strategic disruption. Companies that fail to adapt risk being swept aside by forces they can no longer ignore.In The Ultimate Disruption: Rethinking Business in a World Transformed by Climate Change, INSEAD professors Atalay Atasu and Luk Van Wassenhove provide an essential road map for thriving in this new era. Drawing on decades of research and real-world case studies, they show why sustainability must be treated as a core business imperative, not a compliance exercise or marketing slogan. The authors introduce a framework for rethinking strategy, redefining value propositions, and reinventing business models to integrate environmental value alongside customer utility and profit.Through compelling examples--from Polygreen's zero-waste transformation on a Greek island to Schneider Electric's global decarbonization initiatives--the book illustrates how companies are turning environmental constraints into opportunities for innovation and growth. Each chapter tackles critical steps: building the business case for sustainability; revisiting value potential; overcoming operational and scaling challenges; and leveraging partnerships, tech, and new business models to deliver shared value and profitability.Sustainability is no longer a cost--it's a competitive advantage. The Ultimate Disruption equips leaders with the strategies and tools to navigate the climate-driven transformation of business ecosystems and emerge stronger than ever.

Rethinking Business in a World Transformed by Climate Change

The Ultimate Disruption

From Greenwash to Green Trust

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