Digital Brand Management
Understanding Consumers and Communication in the Digital Age
In today's fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.
September 2025, ca. 204 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-041-08718-2
Taylor and Francis
978-1-041-08718-2
In today's fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.
September 2025, ca. 204 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-041-08718-2
Taylor and Francis
978-1-041-08718-2
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