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Digital Brand Management
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Digital Brand Management

Understanding Consumers and Communication in the Digital Age
Buch (gebunden)ca. 270.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

In today's fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.

September 2025, ca. 204 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-041-08718-2

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