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Strategic and Consumer Perspectives
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.
Januar 2025, ca. 270 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-53790-0
Taylor and Francis
978-1-032-53790-0
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.
Januar 2025, ca. 270 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-53790-0
Taylor and Francis
978-1-032-53790-0
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