Peopling Marketing, Organization, and Technology

Interactionist Studies in Marketing Interaction

The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.

Mai 2025, ca. 272 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-66999-1

Weitere Titel der Reihe: Routledge Studies in Marketing

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