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Routledge Studies in Marketing

The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.

vom Lehn Dirk: Peopling Marketing,
Organization, and Technology

Peopling Marketing, Organization, and Technology

Interactionist Studies in Marketing Interaction

List of Tables and Figures Foreword Preface 1. Introduction. 2. Marketing and Technology. 3. Marketing, Interaction and Communities. 4. Marketing and Networks. 5. Promoting and Engaging. 6. Image and Reputation. 7. Producing and Co-Producing. 8. Predicting Behaviour. 9. Measuring Impact. 10. Ethical Marketing and Technology. 11. Social Marketing. 12. Marketing, Interaction and Technology. References Index

Building Effective Strategies for Places

Place Branding and Marketing from a Policy Perspective

Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

Consumer Decision-Making, Analytics and AI

This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It inspires marketers, researchers, and advocates to adopt more inclusive and socially conscious marketing practices.

Disability and Digital Marketing

The book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership. While the primary intended audience for this book are consumption scholars and students, many other readers interested in digital ownership, digital markets and Web3 will find it interesting and relevant.

Visions of Web3 and The NFT Experiment in Digital Uniqueness

Digital Ownership and Consumption

This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.

Digital Advertising, Disinformation and Fake News on Social Media

Market-Oriented Disinformation Research

Atmosphere is a term often used in everyday life to describe how a consumption space feels, and has long been an important theme within marketing.

Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

Consuming Atmospheres

This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.

Strategic and Consumer Perspectives

Country-of-Origin Effect in International Business

This book will present and highlight a broad view of digital currency in the era of globalization. The book will address the meaning of money in a global world. It will be of value to researchers interested in a wide variety of disciplines, including international business, finance, and consumer behaviour.

This book will present and highlight a broad view of digital currency in the era of globalization. The book will address the meaning of money in a global world. It will be of value to researchers interested in a wide variety of disciplines, including international business, finance, and consumer behaviour.

The Meaning of Money in an Era of Digital Currency

Digital Currency and Consumption

This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.

Corporate Identity and Reputation

Business Digitalization

The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.

Opportunities and Pitfalls for Identity and Reputation Management

Digital Transformation and Corporate Branding

This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.

This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.

A Theoretical and Empirical Study of Creative Advertising Practices

Branded Content and Entertainment in Advertising

This book dives deep into the critical need to challenge and transform the foundations of marketing education. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective.

This book dives deep into the critical need to challenge and transform the foundations of marketing education. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective.

Beyond Inclusivity and Sustainability Debates

Decolonizing Marketing Theory and Practice

In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

In this textbook, expert authors Amatori and Colli present businesses as the key driver of economic change and development. In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

Complexities and Comparisons

Business History

Routledge Studies in Transport Analysis

During the last decades there have been important changes in the ways that goods are produced and distributed. This book analyzes the spatial outcomes of these changes by addressing key questions such as which places are taking advantage of this new configuration of flows? How do the firms in such places use transport and logistics to increase their power over other firms? This book moves geographically from the global to the local and examines maritime transport and ports as well as logistics and road transport. The results are relevant for any countries where logistics and transport are central to regional development initiatives.

During the last decades there have been important changes in the ways that goods are produced and distributed. This book analyzes the spatial outcomes of these changes by addressing key questions such as which places are taking advantage of this new configuration of flows? How do the firms in such places use transport and logistics to increase their power over other firms? This book moves geographically from the global to the local and examines maritime transport and ports as well as logistics and road transport. The results are relevant for any countries where logistics and transport are central to regional development initiatives.

Ports, Containers and Territories

The Globalization of Freight Transportation

Meta-analysis Using R

Untitled Book ITB

In Mechanism Design and International Risk Regulation Institutions, Mike Nwogugu explains that 'Risk Management Institutions' in this context refers not just to organizations, but also to methods, assets/liabilities, mathematical computations, government interventions and regulations that pertain to global risk management. The author suggests that in order to foster economic growth, international risk regulation should transcend the current emphasis on organizations and assets/liabilities because despite international coordination and new laws enacted in various countries during 2007-2012, risk regulation remains highly ineffective in many countries.

Financial crises, including those related to sub-prime loans/mortgages, have exposed weaknesses in financial markets and risk management institutions worldwide. In 'Mechanism Design and International Risk Regulation Institutions', Mike Nwogugu explains that ’Risk Management Institutions’ in this context refers not just to organizations, but also to methods, assets/liabilities, mathematical computations, government interventions and regulations that pertain to global risk management. The author suggests that in order to foster economic growth, international risk regulation should transcend the current emphasis on organizations and assets/liabilities because despite international coordination and new laws enacted in various countries during 2007-2012, risk regulation remains highly ineffective in many countries. The author also critiques mechanism design theory (a branch of mathematics) and explains how implementation and divisibility are major elements of, and limitations to mechanisms. The author introduces new mechanisms that pertain to banking, external auditing (auditor selection), securitization, franchising, the corporate entity and credit ratings (all of which in their current form are distinct failed mechanisms). In this book, the author introduces new risk management models; and new methods for the risk-based interpretation of national Constitutions; and explains the symbolic and functional importance of Constitutional Political Economy in legislation and risk management. The Author illustrates the effects of risk regulation on economic growth. The book elucidates mechanism design theories as they relate to risk, and analyses antitrust prediction and franchising models within the context of systemic risk. The Author develops new theories of the firm and mathematical models pertaining to bankruptcy, strategic alliances and M&amp;A transactions. This book will serve the needs of Investment and corporate governance professionals; banking/securitie

Theories and Models for Financial Markets

Mechanism Design and International Risk Regulation Institutions

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications. Clients now have opportunities to research potential suppliers through a variety of channels including social media. Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients. The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner's Forum combined with a new, 2015, BD Benchmark of professional service practitioners. The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm's culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms' struggle to survive and thrive in a fast-changing world market.

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications.    Clients now have opportunities to research potential suppliers through a variety of channels including social media.  Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients.  The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner’s Forum combined with a new, 2015, BD Benchmark of professional service practitioners.  The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm’s culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms’ struggle to survive and thrive in a fast-changing world market.

Effective Marketing and Business Development in Professional Services

Routledge Textbooks in Development Economics

This book will guide the reader through both the basic and more advanced methods of impact evaluation, with a particular focus on impact evaluation within evidence-based policy making and in international development. The chapters provide a theoretical discussion of the various topics related to impact evaluation, complemented with exercises, case studies and worked examples drawn from the international development literature. Iconic impact evaluation studies will be used to exemplify the challenges of development impact evaluations.

Impact evaluation is an important tool in research and policy making, as policymakers and donor agencies are under increasing pressure to justify public spending on social and economic interventions. This book will guide the reader through both the basic and more advanced methods of impact evaluation, with a particular focus on impact evaluation within evidence-based policy making and in international development. It will address the design, commissioning, and management of impact evaluations, data management, statistical econometric analyses, and theory-based approaches to impact evaluation. It will also cover other components of evidence-based policy making such as systematic reviews, replication, and ethics in impact evaluation research and practice. The book is organized in four parts, each part divided into stand-alone chapters. The chapters provide a theoretical discussion of the various topics related to impact evaluation, complemented with exercises, case studies and worked examples drawn from the international development literature. Iconic impact evaluation studies will be used to exemplify the challenges of development impact evaluations. The authors have all successfully conducted impact evaluations in developing countries for many years, and the book builds on their experience in in teaching, research, and consulting on development issues. It will be of interest to students of development studies, development economics, political science, public health and other areas in the social sciences, as well as to development professionals and policymakers.

Peopling Marketing, Organization, and Technology

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Inhalt

Bibliografische Angaben

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Schlagworte

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