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Routledge Studies in Marketing

The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.

vom Lehn Dirk: Peopling Marketing,
Organization, and Technology

Peopling Marketing, Organization, and Technology

Interactionist Studies in Marketing Interaction

List of Tables and Figures Foreword Preface 1. Introduction. 2. Marketing and Technology. 3. Marketing, Interaction and Communities. 4. Marketing and Networks. 5. Promoting and Engaging. 6. Image and Reputation. 7. Producing and Co-Producing. 8. Predicting Behaviour. 9. Measuring Impact. 10. Ethical Marketing and Technology. 11. Social Marketing. 12. Marketing, Interaction and Technology. References Index

Building Effective Strategies for Places

Place Branding and Marketing from a Policy Perspective

Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

Consumer Decision-Making, Analytics and AI

This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It inspires marketers, researchers, and advocates to adopt more inclusive and socially conscious marketing practices.

Disability and Digital Marketing

The book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership. While the primary intended audience for this book are consumption scholars and students, many other readers interested in digital ownership, digital markets and Web3 will find it interesting and relevant.

Visions of Web3 and The NFT Experiment in Digital Uniqueness

Digital Ownership and Consumption

This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.

Digital Advertising, Disinformation and Fake News on Social Media

Market-Oriented Disinformation Research

Atmosphere is a term often used in everyday life to describe how a consumption space feels, and has long been an important theme within marketing.

Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

Consuming Atmospheres

This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.

Strategic and Consumer Perspectives

Country-of-Origin Effect in International Business

This book will present and highlight a broad view of digital currency in the era of globalization. The book will address the meaning of money in a global world. It will be of value to researchers interested in a wide variety of disciplines, including international business, finance, and consumer behaviour.

The Meaning of Money in an Era of Digital Currency

Digital Currency and Consumption

This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.

Corporate Identity and Reputation

Business Digitalization

The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.

Opportunities and Pitfalls for Identity and Reputation Management

Digital Transformation and Corporate Branding

This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.

A Theoretical and Empirical Study of Creative Advertising Practices

Branded Content and Entertainment in Advertising

This book dives deep into the critical need to challenge and transform the foundations of marketing education. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective.

Beyond Inclusivity and Sustainability Debates

Decolonizing Marketing Theory and Practice

A Process Roadmap for Distinctive Products and Services

Differentiation by Design

Routledge Research in Gender and Society

Despite the expansion of female employment, women continue to be crowded into a small number of occupations which, in the main, represent low-paid jobs. This key book analyzes this issue and examines one route of escape: self-employment.

Women and the Labor Market

In Mechanism Design and International Risk Regulation Institutions, Mike Nwogugu explains that 'Risk Management Institutions' in this context refers not just to organizations, but also to methods, assets/liabilities, mathematical computations, government interventions and regulations that pertain to global risk management. The author suggests that in order to foster economic growth, international risk regulation should transcend the current emphasis on organizations and assets/liabilities because despite international coordination and new laws enacted in various countries during 2007-2012, risk regulation remains highly ineffective in many countries.

Theories and Models for Financial Markets

Mechanism Design and International Risk Regulation Institutions

Routledge Studies in Accounting

Intellectual Capital (IC) has become synonymous with the Knowledge Economy, whereby the intangible resources of organisations are linked to the development of value. However, take up has been problematic, causing some pundits to question if it's simply 'locked' in theory. This book seeks to 'unlock' IC by offering a practical understanding of the IC paradigm since its inception, and takes a critical and performative examination of IC research and practices, whilst offering practical examples of how to implement it successfully. Viewed from both an academic and practioner perspective, this book is useful for students and wanting to apply IC effectively.

Unlocking Intellectual Capital

Routledge Advances in Regional Economics, Science and Policy

The 2010 General Election ushered in a first coalition government in the United Kingdom for four decades and symbolised a marked shift in the nature and form of economic development. This book aims to investigate the theory and practice of the politics and policies of contemporary economic development through a multi-disciplinary collaboration. Some of the most pertinent questions to be addressed include: What lessons can be derived from 'old' economic development practice and to what extent have such lessons informed the design of the 'new' economic development landscape? Who are the new actors, agencies and institutions, and how have they coalesced to lead the task of developing particular spatial economies? What new democratic and accountability challenges arise? Lastly, how is 'success' now defined and how is 'growth' understood?

The Cameron Years, 2010-2016

Local Economic Development in the UK

Routledge Contemporary Corporate Governance

Presents a view of what constitutes project governance, how it relates to corporate governance, and how it can be deployed in organizations to enhance corporate performance.

Integrating Corporate, Program and Project Governance

Project Governance

Revealing Corporate Brands

Fundamentals of Project Management

Agile Project Management introduces a basic Agile primer that focuses on building and improving project management knowledge in a structured, but easy to read format, rather than in a theoretical or conceptual manner. Tristan Boutros and Jennifer Cardella use an enterprise portfolio perspective to create an understanding of the nature and value of agile oriented thinking and a culture of continuous improvement. Alongside an explanation of the key processes and tools, the text includes sample learning materials such as getting started instructions, practical guides and real world examples.

Agile Project Management

Grounded in the latest research and practical experience in client organizations, this book provides a coherent theory of the leadership of groups. The authors show how this knowledge can be used to inspire and motivate groups to deliver positive spirals of performance at the individual, group and organisational levels.

Group Leadership

Routledge International Studies in Money and Banking

As an integral part of the world financial market, the global asset management industry has played a significant role in almost every critical event and change in the world financial market over the past four decades. Its growth has been facilitated from the financial innovations in products and management technologies from various financial institutions. It is definitely a challenge to comprehend the dynamic linkage between the global asset management industry and the world financial market, institutions and products. This book takes the challenge by providing a systematic and analytical review of the dynamic development of global asset management industry in its market structure, product diversities, risk management technologies and performance. The book aims at offering researchers, investors and financial practitioners a comprehensive introduction on how the dynamic development of global asset management industry has been integrated with the fast changing world financial market, institutions and products. As wealth or asset management is becoming a popular and specialized subject offered in university financial courses, this book may serve as a key textbook for financial courses in universities.

The Dynamic Development of Global Asset Management Industry

Series on Innovation and Knowledge Management

Communication And Knowledge Transfer: Theories And Cases In Journalism, Public Relations And Advertising

Peopling Marketing, Organization, and Technology

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