Peopling Marketing, Organization, and Technology
Interactionist Studies in Marketing Interaction
The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.
mai 2025, env. 272 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-66999-1
Taylor and Francis
978-1-032-66999-1
The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.
mai 2025, env. 272 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-66999-1
Taylor and Francis
978-1-032-66999-1
Autres titres de la collection: Routledge Studies in Marketing
Afficher toutInternational Competitiveness and Global Markets
Marketing Capabilities of Exporting SMEs
Taylor and Francis, 2026
978-1-041-08880-6
env. 249.00 CHF
paraît en juillet
Happiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
Taylor and Francis, 2026
978-1-041-09723-5
env. 249.00 CHF
livrable dans env. 10-20 jours
Creativity in Marketing Education
Storytelling, Imagination and Purpose
Taylor and Francis, 2026
978-1-041-04098-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Visual Methods in Marketing and Consumer Research
Taylor and Francis, 2026
978-1-032-31683-3
env. 70.00 CHF
livrable dans env. 10-20 jours
Marketing Palliative Care
Ethnography of Dying and the Emergence of Palliative Marketing
Taylor and Francis, 2025
978-1-032-97235-0
env. 250.00 CHF
livrable dans env. 10-20 jours
Individuals in B2B Marketing
Sensemaking and Action in Context
Taylor and Francis, 2025
978-1-032-48236-1
env. 76.00 CHF
livrable dans env. 10-20 jours
Consumer Culture in Transition
Aesthetic Consumption in China's New Middle Class
Taylor and Francis, 2025
978-1-032-59434-7
env. 250.00 CHF
livrable dans env. 10-20 jours
Anthropomorphism and Animism in Advertising
Persuasive Tactics and the Influence on Consumer Behavior
Taylor and Francis, 2025
978-1-041-10884-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Digital Brand Management
Understanding Consumers and Communication in the Digital Age
Taylor and Francis, 2025
978-1-041-08718-2
env. 250.00 CHF
livrable dans env. 10-20 jours
Customer Engagement and Digital Business
Taylor and Francis, 2025
978-1-032-83162-6
env. 250.00 CHF
livrable dans env. 10-20 jours
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
Taylor and Francis, 2025
978-1-032-41223-8
env. 76.00 CHF
livrable dans env. 10-20 jours
The Continuum of Consumer Choice
Taylor and Francis, 2025
978-1-032-20160-3
env. 76.00 CHF
livrable dans env. 10-20 jours
Autres titres sur ce thème
Financial Markets and Institutions
Taylor and Francis, 2026
978-0-415-56322-2
env. 75.00 CHF
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Pay Back
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Wiley, 2027
978-1-394-33852-8
env. 46.90 CHF
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Questionnaire Design
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LEADERSHIP AND DIVERSITY MANAGEMENT
A Relationship-centred Approach
Taylor and Francis, 2027
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env. 249.00 CHF
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Economic Development and Post Conflict Reconstruction
Taylor and Francis, 2026
978-0-415-60918-0
env. 169.00 CHF
paraît en mars
Artificial Intelligence in Marketing
Theory, Ethical Practice and Strategy
Kogan Page, 2027
978-1-3986-2855-7
env. 75.00 CHF
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The Pornography Business
Taylor and Francis, 2027
978-0-415-71909-4
env. 60.50 CHF
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Marketing Metrics
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env. 55.90 CHF
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Differentiation by Design
A Process Roadmap for Distinctive Products and Services
Taylor and Francis, 2026
978-1-138-58514-0
env. 51.50 CHF
paraît en mars
Technology-Driven Innovation for Project Management
How to Drive Performance and Productivity Improvement
Taylor and Francis, 2026
978-0-8153-8507-3
env. 75.00 CHF
paraît en mars
Principles of Entrepreneurial Marketing
Strategy and Applied Practice
Kogan Page, 2027
978-1-3986-2995-0
env. 125.00 CHF
paraît en février
International Marketing
Utilize a Digital Approach in International Marketing Strategies
Kogan Page, 2027
978-1-3986-2624-9
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