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Happiness and Well-Being in Customer Experience

Transformative Research in the Time of AI

Happiness and Well-Being in Customer Experience: Transformative Research Techniques in the Time of AI introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being.

mars 2026, env. 148 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-041-09723-5

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