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Doi M: The Art of Customer Relations

The Art of Customer Relations

Insights from a Luxury Brand Expert

Series on Innovation and Knowledge Management

Communication And Knowledge Transfer: Theories And Cases In Journalism, Public Relations And Advertising

Harriman House Essentials

The Illusion of Choice

Levi's former CEO--who joined the company after a 28-year career at Procter &amp; Gamble, where dozens of his direct reports became CEOs of other companies--shares how to build great brands and ignite growth.Levi's was lost. For more than a decade, the company that changed how the world dressed had been stagnating--at one point near bankruptcy--as its iconic product, 501 jeans, faded into a nostalgic relic amid more-fashionable competitors.Fast-forward to today. Levi's are back and just about everywhere, from college campuses and concerts to workplaces and red carpets. Influencers style them. Taylor Swift sings about them, and Beyoncé and Post Malone's hit "Levii's Jeans" compares them to a lover's hug. To paraphrase British Vogue, the jeans beloved by James Dean, Marilyn Monroe, Bruce Springsteen, and Kurt Cobain, as well as presidents and protestors, are once again part of the culture, worn by style icons like Hailey Bieber and Kendall Jenner, as well as moms and dads.This is the inspiring, instructive story of Levi's resurgence, from the CEO who led it.Chip Bergh was a die-hard Levi's fan when he was tapped to be CEO thanks to his track record leading successful brands at P&amp;G. In this brisk narrative, he reveals the most consequential decisions and the six timeless tenets of what he coins "brand-driven leadership" that fueled Levi's revival: origin stories matter; the brand is the business; marketing is an investment, not an expense; be customer obsessed; control how the brand shows up; and play the long game.With rich storytelling and actionable insights, Bergh shows how universal leadership principles returned Levi's to relevance, as he surprises readers with fun facts about the history of the company that introduced denim jeans to the world.For any leader facing crucial strategic choices, and anyone who loves jeans, A Levi's Story is a compelling narrative and a vital resource to start, build, or revive brands and unlock growth.

Leading the Revival of an Iconic Brand

A Levi's Story

A New Science of Sports Prediction

The Relevance Edge

&nbsp;What separates managers from true leaders?After more than three decades leading teams at some of the world's most influential companies, including Microsoft and Samsung, Harry Patz Jr. has learned that leadership is rarely found in organizational charts, management theories, or corporate buzzwords. The most important leadership lessons are often the unwritten ones.In&nbsp;Unwritten Rules of Leadership, Patz shares a practical, witty, and deeply personal guide to leading people, navigating change, and building organizations that thrive. Drawing from real-world experiences in technology, business transformation, sports, history, military leadership, and even classic films, he distills hard-earned lessons into actionable principles leaders can apply&nbsp;

An Insider's Guide to Leading and Managing

Unwritten Rules of Leadership

Build an organic social media strategy that drives measurable engagement, strengthens brand trust and delivers long-term business value. Organic Social Media is a strategic playbook for marketing managers, social media leads, and digital professionals responsible for turning content into consistent performance. As platforms evolve, algorithms shift and AI reshapes how content is created and distributed; organizations must move beyond reactive posting toward structured, insight-led strategy. This book shows you how to align audience understanding, platform selection and content planning with clear commercial outcomes. Written by Jenni Li Fowler, Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT), this fully updated second edition reflects the realities of managing social media at scale. Drawing on enterprise-level experience, it combines proven frameworks with real-world examples to help you integrate influencer marketing across the full strategy lifecycle and apply generative AI responsibly, transparently and effectively. You'll learn how to: - Build audience-first strategies that drive engagement and community growth - Ask the right questions to shape insight-led social media planning - Develop scalable content plans aligned to brand and business goals - Create and manage strategic content calendars with clear performance metrics - Integrate influencer marketing and AI into cohesive social media strategies With a clear focus on execution, alignment and ROI, Organic Social Media equips you to strengthen brand voice, improve internal workflows and deliver consistent, measurable results in a fast-changing digital landscape. Themes include: social media strategy, community building, content planning, influencer marketing, generative AI, social media analytics

How to Build Flourishing Online Communities

Organic Social Media

A 7-Step Model for Visionary Marketing Strategy, Innovation, and Business Growth

The PIVOTAL Framework

Every morning, Craig Wahl walks his dog Winston through quiet, tree-lined streets, and every morning, Winston stops, sniffs, backtracks, and finds his own way forward. It is not a straight line. Neither is leadership.The Walk: Leadership When There Is No Finish Line delivers the unpolished truth: Leadership is an endless, messy, and grueling walk where clarity runs out and pressure stays high. Drawing on his own experience navigating bankruptcies and IP lawsuits and scaling a team from eight to nearly three hundred employees, Wahl maps the terrain leaders actually walk: trust rebuilt daily, accountability nobody wants to own, and the quiet endurance required to keep showing up.The Walk bypasses academic theory to address what most leadership guides skip: toxicity without villains, high-performer alignment, and the discomfort of leading outside the room. Through practical tools like the "Failure Audit" and the "Toxicity Response Ladder," executives learn to turn reflection into action."Leadership doesn’t break people because they don’t care enough. It breaks them because they care deeply and no one prepared them for the cost of that care."When corporate doors chain shut and proximity no longer guarantees alignment, only one question remains: What will a leader be remembered for? Step onto the pavement and discover how to keep walking.

Leadership When There Is No Finish Line

The Walk

A cultural journey through the world of fragrance, weaving together ancient tradition and modern artistry to tell the untold history of our favorite perfume trends of today. Scent’s grip on how we feel and what we remember is distinct from our other senses. Unlike sight, sound, taste, or touch, smell bypasses the brain’s central relay, going straight to the limbic system where we process emotions and store memories. This means that a single whiff of perfume can instantly evoke nostalgia, moving us in ways we cannot always explain. Perfume has fascinated every civilization for millennia, evolving from a tool for ancient rituals to a $50 billion global industry. But long before France bottled its fame, Arabia perfected the art of scent—not just as a measure of beauty and attraction but also as a display of power. Yes, Chanel revolutionized fragrance with No. 5, Guerlain’s Shalimar reshaped how the East was imagined, and Tom Ford’s Oud Wood brought the scented wood to the streets of London, Paris, and New York. But places like the Arab gulf, North Africa, East Asia, which gave the world much of these ingredients and techniques, have been written out of their own history. Based on months of on-the-ground reporting across four continents, Egyptian American journalist Ola Salem provides a first-hand account of the perfume monopoly, interrogating the “fraghead” revolution, debunking industry stereotypes, and examining what the future of fragrance will look like. From Cleopatra’s perfume factories to the modern-day Sephora counter, from the jasmine fields of Egypt to the frankincense trees in Oman, Salem takes readers on an immersive cultural journey to shine a light on the oft-overlooked corners, cultivators, and creators of the fragrance world.

Scent, Power, and Empire

The Lost History of Perfume

Principles for Success in Volatile Times

Crisis Navigation

Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other wildly successful blockbuster restaurant franchises, shares his secret sauce for creating brands that flourish even in overcrowded industries and spaces. Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other blockbuster restaurant franchises, shares his secret sauce for building brands that flourish even in overcrowded industries. Within the fiercely competitive restaurant business, Bill Phelps has produced one incredible success after another. He has a singular talent for identifying promising startups and then growing them into wildly popular global franchises. Addressing the key elements that make or break a business, Phelps teaches seasoned and would-be entrepreneurs alike how to implement this playbook for building, scaling, and maintaining truly mind-blowing companies of all types. In Blow Their Minds, Phelps offers readers a proven playbook for breakthrough success, tackling questions such as: <ul> <li>How do I create the craveable product or service that is the basis of a great business?</li> <li>How do I find—and protect—the authentic vibe of my brand?</li> <li>How do I scale a business without losing what makes it great?</li> <li>How do I choose and attract the best talent—both employees and investors?</li> <li>How can I break through the noise of social media?</li> <li>How do I create an insanely fun and exciting workplace?</li> <li>How do I know when it is time to sell a business?</li> <li>How do I blow customers’, clients’, employees’, and investors’ minds, over and over again?</li> </ul> Drawing from his remarkable experiences at Wetzel’s Pretzels, Blaze Pizza, and Dave’s Hot Chicken, Phelps shares revealing stories and actionable insights about how he and his team have made use of this playbook to grow their companies and achieve unprecedented results in some of the most competitive markets in the world. Blow Their Minds is an accessible, story-driven, relatable guide to rising above your competitors, taking a brand to global scale, and having a fantastic time while doing so. What’s more, it delivers on Phelps’s personal conviction regarding the higher purpose of the entrepreneurial endeavor—that the best reason to build and scale a business is to transform the lives of everyone you touch along the way.

The Proven Playbook for Building and Scaling an Insanely Great Business

Blow Their Minds

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

The Choice Factory

The Art of Customer Relations

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