<div class="raw-html-embed"><a href="https://staempflirecht.ch/studium">JUS-Studium? Das Fachwissen von Expertinnen und Experten des Schweizer Rechts – griffbereit!</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment & Suche

Catalogue & Recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Doi M: The Art of Customer Relations

The Art of Customer Relations

Insights from a Luxury Brand Expert

In the fashion and beauty industries, relevance is everything, and innovation is critical to survival in competitive markets. Denise Hardesty Sutton presents a selection of curated case studies to highlight how innovation, often shaped by specific historical, cultural, economic, and socioeconomic influences, is a key factor in pivotal events initiating fundamental change. Drawing on relevant contextual elements and insights from the entrepreneurial impulse-both inside and outside of traditional economic systems-Sutton covers a variety of turning points within the industries, including the introduction of maternity and plus-size women's apparel (Lane Bryant), new textiles, (DuPont's Kevlar), luxury streetwear (Dapper Dan), creative upcycling (feed sacks), new cosmetics markets (Fashion Fair), and business models in beauty (Weleda, Dr. Hauschka). As Sutton examines each case, she positions it within its unique context to illuminate the cultural meanings and impacts of its development alongside wider industry trends like the turn to inclusivity and the growing use of technology in pursuit of efficiency, product development, and problem-solving.

Case Studies in Innovation

Fashion and Beauty

When was the last time you thought something through by yourself, without a screen? The brain rot happens quietly. You stop drafting emails and start approving them. You cannot answer a question without checking your phone. You stop wrestling with the idea and start accepting the summary. Every shortcut feels like a win until you've outsourced your mind to machines that don't doubt, don't feel, and don't care. The atrophy is subtle; the cost is staggering. It's the promotion lost to the person who can still reason out loud. It's your child freezing at an open-ended question because no one ever let her sit in the discomfort of not knowing. We are becoming a generation that prompts brilliantly and thinks almost nothing, and it feels so good we don't even notice. Use Your Brain is a field guide for sharpening your creativity and original thinking when the generic answer is always a tap away, whether it's in the boardroom or around the kitchen table. From CEOs to artists to students to parents, the most effective navigators of the modern era have one thing in common: they aren't afraid to pick up a new tool, but they know exactly when to put it down and think for themselves. Drawing on years of research, globally-recognized leadership expert Erica Dhawan delivers common-sense habits for protecting your judgment that you can start building tonight. You will learn how to catch yourself on autopilot before you act, how to interrogate an answer that looks finished, how to separate signal from noise under pressure, and how to own a decision instead of laundering it through a machine. The window to keep your edge is still open, but not for long.

Think Deeper in a World on Autopilot

Use Your Brain

Series on Innovation and Knowledge Management

Communication And Knowledge Transfer: Theories And Cases In Journalism, Public Relations And Advertising

Succeeding in the Boys' Club

Real Estate Rebel

Dieses Buch zeigt Marketingverantwortlichen, wie sie sich von der Ausführung einzelner Aufgaben zur Orchestrierung spezialisierter KI-Agenten weiterentwickeln, und welche Prozesse, Tools und Kompetenzen sie dafür benötigen. Agentic Marketing meint ein koordiniertes System von KI-Agenten, das innerhalb menschlich gesetzter Werte und Ziele autonom plant, entscheidet und handelt - und die gesamte Wertschöpfung orchestriert, von Insights bis zum Lernen auf Organisationsebene. Florian Stompe erläutert den Paradigmenwechsel anhand einer herstellerunabhängigen Referenzarchitektur, konkreter Implementierungsstrategien für Multi-Agenten-Workflows und der Integration bestehender MarTech-Systeme. Ein Buch für Entscheider ohne Entwicklungshintergrund, die den Wertbeitrag von KI-Agenten fundiert einschätzen möchten. Mit Fallbeispielen, Checklisten und einem direkt anwendbaren Fahrplan."Florian Stompe legt den Finger auf die entscheidende Leerstelle im heutigen MarTech-Stack: die fehlende, herstellerunabhängige Orchestrierungsschicht. Er denkt die Agentic-Marketing-Debatte konsequent von der Architektur her - klar, fundiert und praxisnah." Dr. Ralf E. Strauß, Managing Partner MarketingTechLabDer Inhalt<ul><li>Der Paradigmenwechsel - Vom Ausführen zum Führen</li><li>Von Chatbots zu Multi-Agenten-Systemen</li><li>Die Zukunft von Marketing-Teams</li><li>Eine Agentic-Marketing-Referenzarchitektur</li><li>Data Layer - Das Gedächtnis des Systems</li><li>Decisioning Layer - Das Gehirn des Systems</li><li>Design &amp; Distribution Layer - Erlebnis und Ausführung</li><li>Orchestrierung, Governance &amp; Measurement</li><li>Multi-Agent-Workflows implementieren</li><li>Tools und Plattformen</li><li>Integration entlang der 4D-Schichten</li><li>Change Management und neue Rollen</li><li>Was schiefgehen kann - Risiken und Vermeidungsstrategien</li><li>Szenarien für 2028</li><li>Dein Fahrplan startet jetzt </li></ul>

Wie Marketingverantwortliche Multi-Agenten-Systeme orchestrieren

Agentic Marketing - KI-Agenten als Team

Levi's former CEO--who joined the company after a 28-year career at Procter &amp; Gamble, where dozens of his direct reports became CEOs of other companies--shares how to build great brands and ignite growth.Levi's was lost. For more than a decade, the company that changed how the world dressed had been stagnating--at one point near bankruptcy--as its iconic product, 501 jeans, faded into a nostalgic relic amid more-fashionable competitors.Fast-forward to today. Levi's are back and just about everywhere, from college campuses and concerts to workplaces and red carpets. Influencers style them. Taylor Swift sings about them, and Beyoncé and Post Malone's hit "Levii's Jeans" compares them to a lover's hug. To paraphrase British Vogue, the jeans beloved by James Dean, Marilyn Monroe, Bruce Springsteen, and Kurt Cobain, as well as presidents and protestors, are once again part of the culture, worn by style icons like Hailey Bieber and Kendall Jenner, as well as moms and dads.This is the inspiring, instructive story of Levi's resurgence, from the CEO who led it.Chip Bergh was a die-hard Levi's fan when he was tapped to be CEO thanks to his track record leading successful brands at P&amp;G. In this brisk narrative, he reveals the most consequential decisions and the six timeless tenets of what he coins "brand-driven leadership" that fueled Levi's revival: origin stories matter; the brand is the business; marketing is an investment, not an expense; be customer obsessed; control how the brand shows up; and play the long game.With rich storytelling and actionable insights, Bergh shows how universal leadership principles returned Levi's to relevance, as he surprises readers with fun facts about the history of the company that introduced denim jeans to the world.For any leader facing crucial strategic choices, and anyone who loves jeans, A Levi's Story is a compelling narrative and a vital resource to start, build, or revive brands and unlock growth.

Leading the Revival of an Iconic Brand

A Levi's Story

Bloomsbury Handbooks

A series of diverse insights from emerging and established researchers contribute to this comprehensive volume. Occupying a cross-disciplinary domain and integrating the respective fields of entrepreneurship and marketing, this edited collection of contributed chapters on Entrepreneurial Marketing presents a range of theoretical, conceptual and empirical insights, future trends and critical evaluations. The Bloomsbury Handbook of Entrepreneurial Marketing begins with a series of reflection chapters written by established scholars on how the field has evolved over their careers and on the multiple schools of thought within current scholarship. This is followed by expert contributions on the current state of the interface, where value is to be gained from a diverse range of topics such as Entrepreneurial Marketing in the era of AI and technological development, sustainability and corporate social responsibility, Entrepreneurial Marketing in unconventional settings, and explorations of the dark side of the subject. The final section looks to the future, highlighting key avenues to facilitate further research and carefully outlining that which scholars can unpack to continue broadening existing knowledge of Entrepreneurial Marketing. A truly international collection of industry-specific insights from researchers in the UK, India, Saudi Arabia, Canada, US, Australia, New Zealand and Finland contribute to this handbook on the past, present and future of the Entrepreneurial Marketing interface.

The Bloomsbury Handbook of Entrepreneurial Marketing

An indispensable guide to dealing with disasters from one of today's foremost thinkers in crisis management, now updated with a new afterword "In a world marred by preventable miscalculation, Juliette Kayyem's The Devil Never Sleeps provides a playbook for making it out alive." -The New Yorker The future may be unpredictable, but nowadays, disasters are not. We live in a time of consistent catastrophe, where things more often go wrong than right. So why do we still fumble when crisis strikes? In The Devil Never Sleeps, Juliette Kayyem outlines a radical new way to prepare for disasters. Traditional principles of crisis management, focused on preventing disasters, are no longer viable. We need a forward-thinking approach that allows us to respond, recover, and build more resilience when crisis occurs. Drawing on her experience in national security and assessing real-life examples-from natural disasters like the California wildfires to human-made ones like airplane collisions-Kayyem identifies common lessons that can be implemented now to limit harm in the future. The Devil Never Sleeps is an essential guide for developing strategies that actually work in the face of perpetual catastrophe.

Learning to Live in an Age of Disasters

The Devil Never Sleeps

A New Science of Sports Prediction

The Relevance Edge

Drama in the workplace is natural, toxic, and optional. Most teams don’t fail because they lack drive or expertise. They break down under the slow grind of drama. Not the explosive kind, but the everyday, compounding frictions that everyone feels and no one names: meetings that go nowhere, issues that never get resolved, and tensions that sap energy and engagement. This “drama tax” erodes trust, stalls decisions, and diminishes performance, often right when the business stakes are highest. No Drama Teams is an intensely actionable guide to recovering this lost momentum. Told through the unfolding story of a real team under enormous pressure, the book shows scene-by-scene how drama is created and how it can be dismantled in real time. Along the way, renowned leadership coaches Diana Chapman and Jim Dethmer share their proven drama-busting tools, like recognizing when you're stuck on the drama triangle, “teaching the class” to end repeating problems, and making clean agreements that people actually keep. Part narrative, part guidebook, the book culminates in a six-month plan that anyone in any industry can use to replace blame with ownership, avoidance with candor, and drag with traction. Every team is paying for drama, whether they see it or not. No Drama Teams will show you how to cut the cost so you can get the full return on your time, energy, and talent.

Drama in the workplace is natural, toxic, and optional. Most teams don’t fail because they lack drive or expertise. They break down under the slow grind of drama. Not the explosive kind, but the everyday, compounding frictions that everyone feels and no one names: meetings that go nowhere, issues that never get resolved, and tensions that sap energy and engagement. This “drama tax” erodes trust, stalls decisions, and diminishes performance, often right when the business stakes are highest. No Drama Teams is an intensely actionable guide to recovering this lost momentum. Told through the unfolding story of a real team under enormous pressure, the book shows scene-by-scene how drama is created and how it can be dismantled in real time. Along the way, renowned leadership coaches Diana Chapman and Jim Dethmer share their proven drama-busting tools, like recognizing when you're stuck on the drama triangle, “teaching the class” to end repeating problems, and making clean agreements that people actually keep. Part narrative, part guidebook, the book culminates in a six-month plan that anyone in any industry can use to replace blame with ownership, avoidance with candor, and drag with traction. Every team is paying for drama, whether they see it or not. No Drama Teams will show you how to cut the cost so you can get the full return on your time, energy, and talent.

No Drama Teams

Underground Techniques for Influencing Decisions and Winning More Clients

Sales Secrets of a Mind Reader

A Guide to the Project Management Body of Knowledge (PMBOK(R) Guide)-- Eighth Edition and The Standard for Project Management represents the most data-driven and community-informed update in the guide's history. Developed through extensive global research and practitioner collaboration, it incorporates input from thousands of project professionals and more than 48,000 data points. Building on the long-standing legacy of PMI, the Eighth Edition blends mindset, technical, and practical guidance to reflect how project management is practiced today. It introduces: - Six core principles that influence effective project management behavior - Seven performance domains that represent key areas of practice - Expanded coverage of AI, PMOs, and procurement, with reintroduced process guidance presented in an evolved, non-prescriptive way. Together, these updates connect the why, what, and how of project management. With an emphasis on value delivery, adaptability, and accountability, this edition helps professionals at all levels achieve meaningful outcomes across a range of approaches and environments. Whether you manage traditional initiatives or lead agile transformations, the PMBOK(R) Guide - Eighth Edition provides clarity, relevance, and confidence for modern project delivery. What You'll Learn 1. Connect projects to organizational value Learn how to align project outcomes with strategic goals through a system for value delivery. 2. Apply six core principles for effective leadership Adopt a holistic view, focus on value, embed quality, lead accountably, integrate sustainability, and build empowered teams. 3. Master the seven performance domains Strengthen your capabilities in governance, scope, schedule, finance, stakeholders, resources, and risk. 4. Tailor for your context Learn how to adapt practices, tools, and techniques to fit your team, organization, and environment. 5. Explore new and emerging topics Gain insights into AI, PMOs, and procureme

A Guide to the Project Management Body of Knowledge (Pmbok(r) Guide) -- Eighth Edition and the Standard for Project Management (English) (Spiral-Bound)

The Art of Customer Relations

Weitere Titel zum Thema