Disability and Digital Marketing
This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It inspires marketers, researchers, and advocates to adopt more inclusive and socially conscious marketing practices.
Juni 2025, ca. 166 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-69088-9
Taylor and Francis
978-1-032-69088-9
This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It inspires marketers, researchers, and advocates to adopt more inclusive and socially conscious marketing practices.
Juni 2025, ca. 166 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-69088-9
Taylor and Francis
978-1-032-69088-9
Weitere Titel der Reihe: Routledge Studies in Marketing
Alle anzeigenHappiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
Taylor and Francis, 2026
978-1-041-09723-5
ca. 249.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Visual Methods in Marketing and Consumer Research
Taylor and Francis, 2026
978-1-032-31683-3
ca. 70.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Marketing Palliative Care
Ethnography of Dying and the Emergence of Palliative Marketing
Taylor and Francis, 2025
978-1-032-97235-0
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Individuals in B2B Marketing
Sensemaking and Action in Context
Taylor and Francis, 2025
978-1-032-48236-1
ca. 76.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Consumer Culture in Transition
Aesthetic Consumption in China's New Middle Class
Taylor and Francis, 2025
978-1-032-59434-7
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Anthropomorphism and Animism in Advertising
Persuasive Tactics and the Influence on Consumer Behavior
Taylor and Francis, 2025
978-1-041-10884-9
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Digital Brand Management
Understanding Consumers and Communication in the Digital Age
Taylor and Francis, 2025
978-1-041-08718-2
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Customer Engagement and Digital Business
Taylor and Francis, 2025
978-1-032-83162-6
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Continuum of Consumer Choice
Taylor and Francis, 2025
978-1-032-20160-3
ca. 76.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
Taylor and Francis, 2025
978-1-032-41223-8
ca. 76.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Place Branding and Marketing from a Policy Perspective
Building Effective Strategies for Places
Taylor and Francis, 2025
978-1-032-26035-8
ca. 76.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Consumer Decision-Making, Analytics and AI
Taylor and Francis, 2025
978-1-032-83044-5
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Weitere Titel zum Thema
Principles of Entrepreneurial Marketing
Strategy and Applied Practice
Kogan Page, 2027
978-1-3986-2993-6
ca. 75.00 CHF
erscheint im Februar
América Latina
Despertar de un continente
Random House N.Y., 2026
978-1-64421-170-0
32.50 CHF
sofort lieferbar
Possessions
How We Think about Our Stuff, and Ourselves, as We Own Less and Use More
Ingram Publishers Services, 2027
979-8-89279-209-7
ca. 43.50 CHF
erscheint im Januar
Artificial Intelligence in Marketing
Theory, Ethical Practice and Strategy
Kogan Page, 2027
978-1-3986-2855-7
ca. 75.00 CHF
erscheint im Januar
LEADERSHIP AND DIVERSITY MANAGEMENT
A Relationship-centred Approach
Taylor and Francis, 2027
978-1-138-63847-1
ca. 249.00 CHF
erscheint im Januar
Questionnaire Design
How to Plan, Structure and Write Survey Material for Effective Market Research
Kogan Page, 2027
978-1-3986-3030-7
ca. 59.50 CHF
erscheint im Januar
From Greenwash to Green Trust
How Honest Firms Win in a World of Spin
Stanford University Press, 2027
978-1-5036-4557-8
ca. 41.90 CHF
erscheint im Januar
From Modern Marketer to Executive Leader
Wiley, 2027
978-1-394-39085-4
ca. 38.90 CHF
erscheint im Februar
Communicating Statehood
Public Relations Strategies in Promoting Palestine
Taylor and Francis, 2026
978-1-138-85907-4
ca. 169.00 CHF
erscheint im März

