Consumer Decision-Making, Analytics and AI

Visions of Web3 and The NFT Experiment in Digital Uniqueness

Digital Advertising, Disinformation and Fake News on Social Media

Strategic and Consumer Perspectives

Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

The Meaning of Money in an Era of Digital Currency

Opportunities and Pitfalls for Identity and Reputation Management

Corporate Identity and Reputation

A Theoretical and Empirical Study of Creative Advertising Practices

Beyond Inclusivity and Sustainability Debates

A Cross-Religious Approach

Public Relations Strategies in Promoting Palestine

Theories and Models for Financial Markets

Austericide in Europe

Lösungsansätze und - methoden zur Informationsverarbeitung

Learning to Do Things Well, Do Things Better and Do Better Things