Consumer Decision-Making, Analytics and AI
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
Juni 2025, ca. 142 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-83044-5
Taylor and Francis
978-1-032-83044-5
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
Juni 2025, ca. 142 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-83044-5
Taylor and Francis
978-1-032-83044-5
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