Consumer Decision-Making, Analytics and AI
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
juin 2025, env. 142 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-83044-5
Taylor and Francis
978-1-032-83044-5
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
juin 2025, env. 142 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-83044-5
Taylor and Francis
978-1-032-83044-5
Autres titres de la collection: Routledge Studies in Marketing
Afficher toutInternational Competitiveness and Global Markets
Marketing Capabilities of Exporting SMEs
Taylor and Francis, 2026
978-1-041-08880-6
env. 249.00 CHF
paraît en juillet
Happiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
Taylor and Francis, 2026
978-1-041-09723-5
env. 249.00 CHF
livrable dans env. 10-20 jours
Creativity in Marketing Education
Storytelling, Imagination and Purpose
Taylor and Francis, 2026
978-1-041-04098-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Visual Methods in Marketing and Consumer Research
Taylor and Francis, 2026
978-1-032-31683-3
env. 70.00 CHF
livrable dans env. 10-20 jours
Marketing Palliative Care
Ethnography of Dying and the Emergence of Palliative Marketing
Taylor and Francis, 2025
978-1-032-97235-0
env. 250.00 CHF
livrable dans env. 10-20 jours
Individuals in B2B Marketing
Sensemaking and Action in Context
Taylor and Francis, 2025
978-1-032-48236-1
env. 76.00 CHF
livrable dans env. 10-20 jours
Consumer Culture in Transition
Aesthetic Consumption in China's New Middle Class
Taylor and Francis, 2025
978-1-032-59434-7
env. 250.00 CHF
livrable dans env. 10-20 jours
Anthropomorphism and Animism in Advertising
Persuasive Tactics and the Influence on Consumer Behavior
Taylor and Francis, 2025
978-1-041-10884-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Digital Brand Management
Understanding Consumers and Communication in the Digital Age
Taylor and Francis, 2025
978-1-041-08718-2
env. 250.00 CHF
livrable dans env. 10-20 jours
Customer Engagement and Digital Business
Taylor and Francis, 2025
978-1-032-83162-6
env. 250.00 CHF
livrable dans env. 10-20 jours
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
Taylor and Francis, 2025
978-1-032-41223-8
env. 76.00 CHF
livrable dans env. 10-20 jours
The Continuum of Consumer Choice
Taylor and Francis, 2025
978-1-032-20160-3
env. 76.00 CHF
livrable dans env. 10-20 jours
Autres titres sur ce thème
AI-Q
The new leadership imperative for the Human+AI era
Ingram Publishers Services, 2027
978-1-80576-011-5
env. 51.50 CHF
paraît en janvier
Artificial Intelligence in Marketing
Theory, Ethical Practice and Strategy
Kogan Page, 2027
978-1-3986-2856-4
env. 125.00 CHF
paraît en janvier
The Dynamic Development of Global Asset Management Industry
Taylor and Francis, 2026
978-0-415-81243-6
env. 169.00 CHF
paraît en mars
Marketing Metrics
Leverage Analytics, Data and AI to Optimize Marketing Strategies
Kogan Page, 2027
978-1-3986-3043-7
env. 95.00 CHF
paraît en janvier
Abundant Intelligence
How Digital Labor Will Rewrite the Rules of Business
Ingram Publishers Services, 2027
979-8-89279-327-8
env. 46.90 CHF
paraît en janvier
Situational Theory of Problem Solving
Communicative, Cognitive, and Perceptive Bases
Taylor and Francis, 2026
978-0-415-99640-2
env. 99.00 CHF
paraît en mars
Marketing Metrics
Leverage Analytics, Data and AI to Optimize Marketing Strategies
Kogan Page, 2027
978-1-3986-3041-3
env. 55.90 CHF
paraît en janvier
The Economics of Knowledge Coordination
Innovation Platforms as Emerging Organizational Structures in Complex Systems
Taylor and Francis, 2027
978-0-415-72320-6
env. 156.00 CHF
livrable dans env. 10-20 jours
Pay Back
Turning Customer Value Into Lasting Revenue
Wiley, 2027
978-1-394-33852-8
env. 46.90 CHF
paraît en janvier
Communicating Statehood
Public Relations Strategies in Promoting Palestine
Taylor and Francis, 2026
978-1-138-85907-4
env. 169.00 CHF
paraît en mars
Effective Marketing and Business Development in Professional Services
Taylor and Francis, 2026
978-1-4724-8410-9
env. 135.00 CHF
paraît en mars