Consumer Decision-Making, Analytics and AI
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
juin 2025, env. 142 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-83044-5
Taylor and Francis
978-1-032-83044-5
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
juin 2025, env. 142 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-83044-5
Taylor and Francis
978-1-032-83044-5
Autres titres de la collection: Routledge Studies in Marketing
Afficher toutHappiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
Taylor and Francis, 2026
978-1-041-09723-5
env. 249.00 CHF
paraît en mars
Visual Methods in Marketing and Consumer Research
Taylor and Francis, 2026
978-1-032-31683-3
env. 70.00 CHF
livrable dans env. 10-20 jours
Marketing Palliative Care
Ethnography of Dying and the Emergence of Palliative Marketing
Taylor and Francis, 2025
978-1-032-97235-0
env. 250.00 CHF
livrable dans env. 10-20 jours
Individuals in B2B Marketing
Sensemaking and Action in Context
Taylor and Francis, 2025
978-1-032-48236-1
env. 76.00 CHF
livrable dans env. 10-20 jours
Consumer Culture in Transition
Aesthetic Consumption in China's New Middle Class
Taylor and Francis, 2025
978-1-032-59434-7
env. 250.00 CHF
livrable dans env. 10-20 jours
Anthropomorphism and Animism in Advertising
Persuasive Tactics and the Influence on Consumer Behavior
Taylor and Francis, 2025
978-1-041-10884-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Digital Brand Management
Understanding Consumers and Communication in the Digital Age
Taylor and Francis, 2025
978-1-041-08718-2
env. 250.00 CHF
livrable dans env. 10-20 jours
Customer Engagement and Digital Business
Taylor and Francis, 2025
978-1-032-83162-6
env. 250.00 CHF
livrable dans env. 10-20 jours
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
Taylor and Francis, 2025
978-1-032-41223-8
env. 76.00 CHF
livrable dans env. 10-20 jours
The Continuum of Consumer Choice
Taylor and Francis, 2025
978-1-032-20160-3
env. 76.00 CHF
livrable dans env. 10-20 jours
Place Branding and Marketing from a Policy Perspective
Building Effective Strategies for Places
Taylor and Francis, 2025
978-1-032-26035-8
env. 76.00 CHF
livrable dans env. 10-20 jours
Disability and Digital Marketing
Taylor and Francis, 2025
978-1-032-69088-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Autres titres sur ce thème
Are We Connected? A Small Business Guide to Digital Foundations, Follow-Up, and ...
Britts Creatives, 2026
979-8-9994228-7-3
env. 21.90 CHF
livrable dans env. 10 jours
The Pornography Business
Taylor and Francis, 2027
978-0-415-71909-4
env. 60.50 CHF
livrable dans env. 10-20 jours
Possessions
How We Think about Our Stuff--And Ourselves--As We Own Less and Use More
Harvard Business Review Press, 2027
979-8-89279-209-7
env. 40.90 CHF
paraît en janvier
Beyond the Sky
An autobiography (volume two)
Little, Brown and Company, 2026
978-1-911687-72-6
env. 35.50 CHF
paraît en octobre
Business History
Complexities and Comparisons
Taylor and Francis, 2026
978-1-138-91848-1
env. 65.00 CHF
paraît en février
Systems Methodology in Sustainable Supply Chain Resilience
Mdpi Ag, 2026
978-3-7258-6314-3
env. 144.00 CHF
livrable dans env. 10 jours
Public Procurement as Secondary Policy
Axioms and Perspectives
Taylor and Francis, 2026
978-1-138-21924-3
env. 170.00 CHF
livrable dans env. 10-20 jours
The Economics of Knowledge Coordination
Innovation Platforms as Emerging Organizational Structures in Complex Systems
Taylor and Francis, 2027
978-0-415-72320-6
env. 156.00 CHF
livrable dans env. 10-20 jours
Rules of the Service Game: What Service Leaders Need to Know
World Scientific Publishing Company, 2027
978-1-944659-66-0
env. 69.00 CHF
paraît en janvier
Social Theory and Public Relations Research
Applying Habermas in Theory and Practice
Taylor and Francis, 2026
978-0-8153-8736-7
env. 189.00 CHF
paraît en février
From Smart Technologies to Smart Consumer Law
Lessons from Germany and the United Kingdom
978-1-5099-8648-4
env. 149.00 CHF
paraît en janvier
Nine To Five On The Side
A Proven Path To Entrepreneurial Success
Expressive Arts Services, 2026
979-8-9944088-0-3
env. 37.50 CHF
livrable dans env. 10 jours