Consumer Decision-Making, Analytics and AI
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
juin 2025, env. 142 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-83044-5
Taylor and Francis
978-1-032-83044-5
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
juin 2025, env. 142 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-83044-5
Taylor and Francis
978-1-032-83044-5
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