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Promotion de Pâques : Jusqu’au 30.4.2025, profite d'une réduction de 20% sur les produits suivants. Code: NEST25
Consumer Decision-Making, Analytics and AI
Consumer Decision-Making, Analytics and AI
Contenu
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
Informations bibliographiques
juin 2025, env. 148 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-83044-5
Sommaire
Mots-clés
Contenu
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
Informations bibliographiques
juin 2025, env. 148 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-83044-5