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Routledge Studies in Marketing

Mabillard V: Place Branding and
Marketing from a Policy Perspective

Place Branding and Marketing from a Policy Perspective

Building Effective Strategies for Places

Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

Consumer Decision-Making, Analytics and AI

This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It inspires marketers, researchers, and advocates to adopt more inclusive and socially conscious marketing practices.

Disability and Digital Marketing

The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.

Interactionist Studies in Marketing Interaction

Peopling Marketing, Organization, and Technology

The book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership. While the primary intended audience for this book are consumption scholars and students, many other readers interested in digital ownership, digital markets and Web3 will find it interesting and relevant.

Visions of Web3 and The NFT Experiment in Digital Uniqueness

Digital Ownership and Consumption

This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.

Digital Advertising, Disinformation and Fake News on Social Media

Market-Oriented Disinformation Research

Atmosphere is a term often used in everyday life to describe how a consumption space feels, and has long been an important theme within marketing.

Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

Consuming Atmospheres

This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.

Strategic and Consumer Perspectives

Country-of-Origin Effect in International Business

This book will present and highlight a broad view of digital currency in the era of globalization. The book will address the meaning of money in a global world. It will be of value to researchers interested in a wide variety of disciplines, including international business, finance, and consumer behaviour.

This book will present and highlight a broad view of digital currency in the era of globalization. The book will address the meaning of money in a global world. It will be of value to researchers interested in a wide variety of disciplines, including international business, finance, and consumer behaviour.

The Meaning of Money in an Era of Digital Currency

Digital Currency and Consumption

This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.

Corporate Identity and Reputation

Business Digitalization

The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.

Opportunities and Pitfalls for Identity and Reputation Management

Digital Transformation and Corporate Branding

This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.

This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.

A Theoretical and Empirical Study of Creative Advertising Practices

Branded Content and Entertainment in Advertising

This book dives deep into the critical need to challenge and transform the foundations of marketing education. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective.

This book dives deep into the critical need to challenge and transform the foundations of marketing education. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective.

Beyond Inclusivity and Sustainability Debates

Decolonizing Marketing Theory and Practice

Routledge Studies in Transport Analysis

During the last decades there have been important changes in the ways that goods are produced and distributed. This book analyzes the spatial outcomes of these changes by addressing key questions such as which places are taking advantage of this new configuration of flows? How do the firms in such places use transport and logistics to increase their power over other firms? This book moves geographically from the global to the local and examines maritime transport and ports as well as logistics and road transport. The results are relevant for any countries where logistics and transport are central to regional development initiatives.

During the last decades there have been important changes in the ways that goods are produced and distributed. This book analyzes the spatial outcomes of these changes by addressing key questions such as which places are taking advantage of this new configuration of flows? How do the firms in such places use transport and logistics to increase their power over other firms? This book moves geographically from the global to the local and examines maritime transport and ports as well as logistics and road transport. The results are relevant for any countries where logistics and transport are central to regional development initiatives.

Ports, Containers and Territories

The Globalization of Freight Transportation

Routledge Masters in Public Management

Human resource management is a core element of any service, but especially so in public service organizations, whose employees are often their most valuable resource. This book offers research on HRM in the public sector. It covers the relationship between HRM and organizational performance, and managing cultural change and the work-life balance.

The latest instalment of the successful Routledge Masters in Public Management series: Human Resource Management in Public Service Organizations addresses a significant gap in texts that are available to practitioners and scholars of public sector management. There has been an extensive adoption of private sector human resource management (HRM) techniques within the public sectors of various countries. This transformation has had its genesis in public choice theory which has argued that government is inefficient and non-responsive. Beattie and Waterhouse combine practical techniques of human resource management within the context of the public sector focussing on a number of key areas:<ul> <ul> <li>The various components of HRM and how they may be applied in a public sector environment</li> <li>Debates in relation to the benefits of HRM within the public sector, and in particular, whether the distinctiveness of the public sector calls for a unique practice of HRM.</li> <li>Critically evaluating the interaction between HRM and the changing context of public management. </li> <li>Critically evaluating the interaction between HRM and public and voluntary sector values.</li> </ul> </ul>Human Resource Management in Public Service Organizations seeks to equip public sector managers and students of public management with the necessary skills and knowledge to more effectively manage their human resources.

Human Resource Management in Public Service Organizations

Routledge Studies in Ecological Economics

This book analyses the rationale and the basic design of the European Union Emission Trading Scheme and discusses its workings during the first two trading periods and the initiation of the third phase, following a revision of the scheme. It offers a critical assessment of the EU ETS from a radical political economy standpoint.

This book analyses the rationale and the basic design of the European Union Emission Trading Scheme and discusses its workings during the first two trading periods and the initiation of the third phase, following a revision of the scheme. It offers a critical assessment of the EU ETS from a radical political economy standpoint.

The Political Economy of the European Union’s Emissions Trading System

Routledge Advances in Regional Economics, Science and Policy

The 2010 General Election ushered in a first coalition government in the United Kingdom for four decades and symbolised a marked shift in the nature and form of economic development. This book aims to investigate the theory and practice of the politics and policies of contemporary economic development through a multi-disciplinary collaboration. Some of the most pertinent questions to be addressed include: What lessons can be derived from 'old' economic development practice and to what extent have such lessons informed the design of the 'new' economic development landscape? Who are the new actors, agencies and institutions, and how have they coalesced to lead the task of developing particular spatial economies? What new democratic and accountability challenges arise? Lastly, how is 'success' now defined and how is 'growth' understood?

The 2010 General Election ushered in a first coalition government in the United Kingdom for four decades and symbolised a marked shift in the nature and form of economic development. This book aims to investigate the theory and practice of the politics and policies of contemporary economic development through a multi-disciplinary collaboration. Some of the most pertinent questions to be addressed include: What lessons can be derived from ‘old’ economic development practice and to what extent have such lessons informed the design of the ‘new’ economic development landscape? Who are the new actors, agencies and institutions, and how have they coalesced to lead the task of developing particular spatial economies? What new democratic and accountability challenges arise? Lastly, how is ‘success’ now defined and how is ‘growth’ understood?

The Cameron Years, 2010-2016

Local Economic Development in the UK

In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

In this textbook, expert authors Amatori and Colli present businesses as the key driver of economic change and development. In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

Complexities and Comparisons

Business History

Untitled Book ITB

Routledge IAFFE Advances in Feminist Economics

Black women in the United States have often been the subject of negative stereotypes, which have distorted perceptions of their unique work history and the challenges that they have faced in providing for their families. Black Women in the U.S. Economy: The Hardest Working Woman challenges the popular rhetoric about black women by presenting an empirical analysis of their labor market experiences and the critical role that black women play in providing for and sustaining their families and communities. The book explores the multiple identities, roles, and experiences of black women in the U.S. economy, addressing issues including their contribution to the social economy, how they have been affected by U.S economic restructuring, and the impact of increasing economic inequality on the wellbeing of black women and children.

Black women in the United States have often been the subject of negative stereotypes, which have distorted perceptions of their unique work history and the challenges that they have faced in providing for their families. Black Women in the U.S. Economy: The Hardest Working Woman challenges the popular rhetoric about black women by presenting an empirical analysis of their labor market experiences and the critical role that black women play in providing for and sustaining their families and communities. The authors use a Black Feminist framework along with applied microeconomics and econometrics in order to understand the multiple identities, roles, and experiences of black women in the U.S. economy. The book’s multi-dimensional analysis covers issues including black women’s contribution to the social economy, how economic restructuring in the U.S. has impacted on black women, and how declining wages since the 1970s have led to economic inequality and the impact that this has had on the wellbeing of black women and children. All chapters situate their analysis of the economic status of black women within the context of market forces, social relations among counter-groups, and political economy. This groundbreaking study will be essential reading for all those with an interest in Economics, Women’s Studies, Africana Studies and Sociology.

The Hardest Working Woman

Black Women in the U.S. Economy

Place Branding and Marketing from a Policy Perspective

Bibliografische Angaben

Schlagworte

Bibliografische Angaben

Schlagworte

Weitere Titel der Reihe: Routledge Studies in Marketing

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