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Place Branding and Marketing from a Policy Perspective
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Place Branding and Marketing from a Policy Perspective

Building Effective Strategies for Places
Buch (broschiert)ca. 76.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.

Juni 2025, ca. 336 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-26035-8

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