Place Branding and Marketing from a Policy Perspective
Building Effective Strategies for Places
Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
Juni 2025, ca. 336 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-26035-8
Taylor and Francis
978-1-032-26035-8
Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
Juni 2025, ca. 336 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-26035-8
Taylor and Francis
978-1-032-26035-8
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