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Routledge Studies in Marketing

Mabillard V: Place Branding and
Marketing from a Policy Perspective

Place Branding and Marketing from a Policy Perspective

Building Effective Strategies for Places

Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

Consumer Decision-Making, Analytics and AI

This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It inspires marketers, researchers, and advocates to adopt more inclusive and socially conscious marketing practices.

Disability and Digital Marketing

The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.

Interactionist Studies in Marketing Interaction

Peopling Marketing, Organization, and Technology

The book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership. While the primary intended audience for this book are consumption scholars and students, many other readers interested in digital ownership, digital markets and Web3 will find it interesting and relevant.

Visions of Web3 and The NFT Experiment in Digital Uniqueness

Digital Ownership and Consumption

This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.

Digital Advertising, Disinformation and Fake News on Social Media

Market-Oriented Disinformation Research

Atmosphere is a term often used in everyday life to describe how a consumption space feels, and has long been an important theme within marketing.

Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

Consuming Atmospheres

This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.

Strategic and Consumer Perspectives

Country-of-Origin Effect in International Business

This book will present and highlight a broad view of digital currency in the era of globalization. The book will address the meaning of money in a global world. It will be of value to researchers interested in a wide variety of disciplines, including international business, finance, and consumer behaviour.

The Meaning of Money in an Era of Digital Currency

Digital Currency and Consumption

This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.

Corporate Identity and Reputation

Business Digitalization

The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.

Opportunities and Pitfalls for Identity and Reputation Management

Digital Transformation and Corporate Branding

This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.

A Theoretical and Empirical Study of Creative Advertising Practices

Branded Content and Entertainment in Advertising

This book dives deep into the critical need to challenge and transform the foundations of marketing education. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective.

Beyond Inclusivity and Sustainability Debates

Decolonizing Marketing Theory and Practice

Untitled Book ITB

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Public Policy and Politics

Public Policy in the Community

Urbanisation in the global South is happening at a rate and scale which is far greater than when the same process unfolded in the north. Many people living under sub-standard conditions do not have their rights as urban citizens recognised and realise that they cannot rely on formal democratic channels or governance structures for their demands to be met. How the state interacts with and is perceived by urban slum dwellers will thus be of central importance for future political and economic development. This book studies the relations between slum dwellers and the state in three cities: Delhi, India; Durban, South Africa and Nairobi, Kenya. Analysing these relations both from the perspective of the state and the perspective of slum dwellers, it focuses on three core state functions - security, welfare, and political participation.

Citizenship and Slum Policies in Dehli, Durban and Nairobi

Slums, States and Citizens

Routledge Masters in Public Management

Human resource management is a core element of any service, but especially so in public service organizations, whose employees are often their most valuable resource. This book offers research on HRM in the public sector. It covers the relationship between HRM and organizational performance, and managing cultural change and the work-life balance.

Human Resource Management in Public Service Organizations

Routledge Studies in Leadership Research

This book is a timely exploration in light of the heightened requirement of business for novel solutions to meet the varied economic, ethical and social challenges organisations face, related to fast paced technological developments, increasing global market competition and associated environmental impacts and cultural inequality concerns.

A Relationship-centred Approach

LEADERSHIP AND DIVERSITY MANAGEMENT

Revealing Corporate Brands

Bloomsbury Perspectives on Children's Literature

Paratext and the Politics of Authorship

Marketing Chinese Children's Books

A History of the UK in Data

Sum of Us

This engaging and important book is a must-read for the design professionals, educators and policy-makers who will be instrumental in imagining and implementing the new techniques, capabilities and resources required to take design forward for the next fifteen years.

Changing the World by Design

The New Design Agenda

In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

Place Branding and Marketing from a Policy Perspective

Informations bibliographiques

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Informations bibliographiques

Mots-clés

Autres titres de la collection: Routledge Studies in Marketing

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