Place Branding and Marketing from a Policy Perspective
Building Effective Strategies for Places
Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
juin 2025, env. 336 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-26035-8
Taylor and Francis
978-1-032-26035-8
Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
juin 2025, env. 336 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-26035-8
Taylor and Francis
978-1-032-26035-8
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