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Consuming Atmospheres
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Consuming Atmospheres

Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Buch (broschiert)ca. 70.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Atmosphere is a term often used in everyday life to describe how a consumption space feels, and has long been an important theme within marketing.

Januar 2025, ca. 206 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-032-26494-3

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