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Country-of-Origin Effect in International Business
Country-of-Origin Effect in International Business
Strategic and Consumer Perspectives
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.
janvier 2025, env. 270 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-53790-0
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.
janvier 2025, env. 270 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-53790-0
Autres titres de la collection: Routledge Studies in Marketing
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978-1-032-89485-0
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Anthropomorphism and Animism in Advertising
Persuasive Tactics and the Influence on Consumer Behavior
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978-1-041-10884-9
env. 235.00 CHF
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Digital Brand Management
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Taylor and Francis, 2025
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Customer Engagement and Digital Business
Taylor and Francis, 2025
978-1-032-83162-6
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The Continuum of Consumer Choice
Taylor and Francis, 2025
978-1-032-20160-3
env. 69.00 CHF
livrable dans env. 10-20 jours
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
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978-1-032-41223-8
env. 69.00 CHF
livrable dans env. 10-20 jours
Place Branding and Marketing from a Policy Perspective
Building Effective Strategies for Places
Taylor and Francis, 2025
978-1-032-26035-8
env. 70.00 CHF
livrable dans env. 10-20 jours
Consumer Decision-Making, Analytics and AI
Taylor and Francis, 2025
978-1-032-83044-5
env. 236.00 CHF
livrable dans env. 10-20 jours
Disability and Digital Marketing
Taylor and Francis, 2025
978-1-032-69088-9
env. 236.00 CHF
livrable dans env. 10-20 jours
Peopling Marketing, Organization, and Technology
Interactionist Studies in Marketing Interaction
Taylor and Francis, 2025
978-1-032-66999-1
env. 70.00 CHF
livrable dans env. 10-20 jours
Digital Ownership and Consumption
Visions of Web3 and The NFT Experiment in Digital Uniqueness
Taylor and Francis, 2025
978-1-032-82852-7
env. 236.00 CHF
livrable dans env. 10-20 jours
Market-Oriented Disinformation Research
Digital Advertising, Disinformation and Fake News on Social Media
Taylor and Francis, 2025
978-1-032-82854-1
env. 236.00 CHF
livrable dans env. 10-20 jours
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