Country-of-Origin Effect in International Business
Strategic and Consumer Perspectives
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.
janvier 2025, env. 270 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-53790-0
Taylor and Francis
978-1-032-53790-0
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.
janvier 2025, env. 270 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-53790-0
Taylor and Francis
978-1-032-53790-0
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