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Market-Oriented Disinformation Research
Market-Oriented Disinformation Research
Digital Advertising, Disinformation and Fake News on Social Media
Contenu
This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.
Informations bibliographiques
mars 2025, env. 222 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-82854-1
Sommaire
Mots-clés
Contenu
This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.
Informations bibliographiques
mars 2025, env. 222 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-82854-1