This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.
Informations bibliographiques
janvier 2026, env. 480 pages, Anglais
Kogan Page
978-1-3986-2472-6
Mots-clés
Contenu
This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.