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Constructing the Global Consumer
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Constructing the Global Consumer

Constructing the Global Consumer

The Role of the NGO
Buch (gebunden)ca. 170.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits

Januar 2026, ca. 208 Seiten, Routledge Studies in Management, Organizations and Society, Englisch
Taylor and Francis
978-0-415-77759-9

Weitere Titel der Reihe: Routledge Studies in Management, Organizations and Society

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A Critical Perspective on their Management
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Advanced Topics and Future Research Directions
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Strategy and Leadership for Grand Societal Challenges
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The Ethics of Sustainability in Management
Storymaking in Organizations
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Employment, Human Capital, and the AI Revolution
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The Chameleon Paradigm
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A Comprehensive Overview
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