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Constructing the Global Consumer
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Constructing the Global Consumer

The Role of the NGO
Buch (gebunden)ca. 169.00 CHF
erscheint im Februar

This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits

Januar 2026, ca. 208 Seiten, Routledge Studies in Management, Organizations and Society, Englisch
Taylor and Francis
978-0-415-77759-9

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