Luxury Brand Management and Heritage Revival
Case Studies from the Swiss Watch Industry
A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.
Januar 2026, ca. 176 Seiten, Paperback, Englisch
Bloomsbury
978-1-350-54532-8
Bloomsbury
978-1-350-54532-8

