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Constructing the Global Consumer
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Constructing the Global Consumer

The Role of the NGO
Livre (relié)env. 169.00 CHF
paraît en novembre

This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits

janvier 2026, env. 208 pages, Routledge Studies in Management, Organizations and Society, Anglais
Taylor and Francis
978-0-415-77759-9

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