This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits
janvier 2026, env. 208 pages, Routledge Studies in Management, Organizations and Society, Anglais
Taylor and Francis
978-0-415-77759-9
Taylor and Francis
978-0-415-77759-9
This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits
janvier 2026, env. 208 pages, Routledge Studies in Management, Organizations and Society, Anglais
Taylor and Francis
978-0-415-77759-9
Taylor and Francis
978-0-415-77759-9
Autres titres de la collection: Routledge Studies in Management, Organizations and Society
Afficher toutNavigating Organizational Complexity
Resilience and Adaptability from Black Swans to Green
Taylor and Francis, 2026
978-1-041-23623-8
env. 249.00 CHF
paraît en juillet
Sustainable Innovation in Africa
Prospects, Challenges and Trends
Taylor and Francis, 2026
978-1-041-25136-1
env. 249.00 CHF
paraît en juin
Hybrid Work and Organisational Transformation
Culture, Trust, and Digital Communication
Taylor and Francis, 2026
978-1-041-26956-4
env. 249.00 CHF
paraît en juin
Management in Interwar Britain
Continuity and Change
Taylor and Francis, 2026
978-1-041-01472-0
env. 235.00 CHF
paraît en mai
Micro, Small, and Medium Enterprises for Global Sustainability
ESG Standards and Compliance
Taylor and Francis, 2026
978-1-032-99112-2
env. 249.00 CHF
paraît en mars
Psychological Dark Sides of Organizational Behavior
Taylor and Francis, 2026
978-1-032-94005-2
env. 249.00 CHF
livrable dans env. 10-20 jours
Technostress and Organizational Sustainability
Stress Management, Emotion, and Well-being
Taylor and Francis, 2026
978-1-041-04242-6
env. 236.00 CHF
livrable dans env. 10-20 jours
Organizations, Institutions, and Intellectual Norms
An Analytical Philosophy View of Institutional Change
Taylor and Francis, 2025
978-1-032-98739-2
env. 250.00 CHF
livrable dans env. 10-20 jours
Informal Workplace Learning and Employee Development
Growing in the Organizational New Normal
Taylor and Francis, 2025
978-1-032-44277-8
env. 76.00 CHF
livrable dans env. 10-20 jours
Innovation Management and the Law
An Institutional Approach
Taylor and Francis, 2025
978-1-032-60692-7
env. 76.00 CHF
livrable dans env. 10-20 jours
Strategic Management and Drivers of Success
The Growth, Adaptation, Resilience, and Competition Framework
Taylor and Francis, 2025
978-1-032-64223-9
env. 76.00 CHF
livrable dans env. 10-20 jours
Management, Conflict Resolution and Strategy
Coping with Stress at Work
Taylor and Francis, 2025
978-1-032-59553-5
env. 76.00 CHF
livrable dans env. 10-20 jours
Autres titres sur ce thème
Questionnaire Design
How to Plan, Structure and Write Survey Material for Effective Market Research
Kogan Page, 2027
978-1-3986-3032-1
env. 99.00 CHF
paraît en janvier
Conceptualising the Consumer
Thinking Beyond the Extended and Distributed ‘Self’
Taylor and Francis, 2026
978-1-041-27537-4
env. 249.00 CHF
livrable dans env. 10-20 jours
Marketing Research
Methods and Techniques for Strategic Marketing Decisions
Egea Spa - Bocconi University Press, 2026
979-12-81627-71-0
env. 67.00 CHF
paraît en juin
Market Engineering
Because Markets Don't Build Themselves
Silicon Valley Press, 2026
979-8-9861012-0-0
env. 44.50 CHF
paraît en juin
Qualitative Marketing Research
Understanding Consumer Behaviour
Taylor and Francis, 2026
978-1-041-03114-7
env. 70.00 CHF
livrable dans env. 10-20 jours
The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe and ...
Headline Book, 2026
978-1-0354-1747-6
29.90 CHF
disponible de suite
Questionnaire Design
How to Plan, Structure and Write Survey Material for Effective Market Research
Kogan Page, 2027
978-1-3986-3030-7
env. 59.50 CHF
paraît en janvier
How to Do More with Less
Future-Proofing Yourself in an AI-driven Economy
Wiley, 2026
978-1-394-35236-4
38.50 CHF
disponible de suite
The Assessment of Industrial Markets
Taylor and Francis, 2026
978-1-032-87858-4
env. 55.50 CHF
livrable dans env. 10-20 jours
The Limited Partnership in China
Legal Perspectives on Venture Capital and Private Equity
Springer EN, 2026
978-3-642-34257-8
env. 84.00 CHF
livrable dans env. 20-45 jours
AI for Marketing
The Consumer Perspective
Taylor and Francis, 2026
978-1-041-13533-3
env. 209.00 CHF
paraît en juillet
Marketing 7.0
A Guide for Thinking Marketers in the Age of AI
978-1-394-32986-1
env. 38.50 CHF
livrable dans env. 10-20 jours