This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits
janvier 2026, env. 208 pages, Routledge Studies in Management, Organizations and Society, Anglais
Taylor and Francis
978-0-415-77759-9
Taylor and Francis
978-0-415-77759-9
This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits
janvier 2026, env. 208 pages, Routledge Studies in Management, Organizations and Society, Anglais
Taylor and Francis
978-0-415-77759-9
Taylor and Francis
978-0-415-77759-9
Autres titres de la collection: Routledge Studies in Management, Organizations and Society
Afficher toutAI and Human Expertise for Strategic Decision-Making
The Knowledge 5.0 Approach
Taylor and Francis, 2026
978-1-041-00108-9
env. 249.00 CHF
paraît en octobre
AI and Sustainability Reporting
Advancing Sustainability, Accountability, and Corporate Governance
Taylor and Francis, 2026
978-1-041-25625-0
env. 249.00 CHF
paraît en septembre
Green Culture and Organisational Sustainability in Africa
Taylor and Francis, 2026
978-1-041-33992-2
env. 249.00 CHF
paraît en août
The Ideology of Managerialism
Fragments of a Future Theory
Taylor and Francis, 2026
978-1-032-82043-9
env. 79.00 CHF
paraît en août
Workplace Microaggressions in a Global Context
Identity and Inclusion
Taylor and Francis, 2026
978-1-041-06412-1
env. 249.00 CHF
paraît en août
Nonprofit Organization Management in China
Research and Practice
Taylor and Francis, 2026
978-1-041-01814-8
env. 249.00 CHF
paraît en juillet
Navigating Organizational Complexity
Resilience and Adaptability from Black Swans to Green
Taylor and Francis, 2026
978-1-041-23623-8
env. 249.00 CHF
livrable dans env. 10-20 jours
Knowledge Management Systems Design
Innovation and Strategy
Taylor and Francis, 2026
978-1-032-89967-1
env. 79.00 CHF
paraît en juillet
Social Media, Work and Organisations
Narratives of Identity, Power and Control
Taylor and Francis, 2026
978-0-367-68381-8
env. 79.00 CHF
paraît en juillet
Evolution of Management in a Post-Pandemic World
The Chameleon Paradigm
Taylor and Francis, 2026
978-1-032-70777-8
env. 79.00 CHF
paraît en juillet
Organisational Ambidexterity and Strategy
Design, Structure and Implementation
Taylor and Francis, 2026
978-1-032-78504-2
env. 79.00 CHF
livrable dans env. 10-20 jours
Destructive Behaviors and Organizational Research
A Comprehensive Overview
Taylor and Francis, 2026
978-1-032-78503-5
env. 79.00 CHF
livrable dans env. 10-20 jours
Autres titres sur ce thème
Money Machine
The Complete Entrepreneur's Guide to Building Wealth Through Human Needs
Independently Published, 2026
979-8-1845-8991-6
env. 22.90 CHF
livrable dans env. 15 jours
Pricing Analytics and Cost Based Pricing Essentials
Balancing Market Dynamics, Customer Value, and Cost Structures to Maximize Profitability
Independently Published, 2026
979-8-1837-9679-7
env. 26.50 CHF
livrable dans env. 15 jours
The Fashion Product Development Process
From Concept to Consumer
Taylor and Francis, 2026
978-1-032-81657-9
env. 69.00 CHF
paraît en décembre
Side Hustle Blueprint
The Step-by-Step System for Building a Profitable Online Business on the Side - Without Quitting Your Job, Burning Out Before You Launch, or Waiting Until You Feel Ready to Begin
Owen Calloway, 2026
979-8-2561-5365-6
env. 26.50 CHF
livrable dans env. 10 jours
Hooked
How to Build Habit-Forming Products
Penguin Books, 2027
978-0-241-24696-2
env. 21.50 CHF
paraît en mai
Consumer Behaviour
Applications in Marketing
Sage Publications, 2026
978-1-0362-0641-3
env. 89.00 CHF
paraît en décembre
How to Do More with Less
Future-Proofing Yourself in an AI-driven Economy
Wiley, 2026
978-1-394-35236-4
38.50 CHF
disponible de suite
Selling the Abstract - Understanding the Nuances of IT Services and SAAS ...
White Falcon Publishing Solutions LLP, 2026
978-93-7631-061-6
env. 31.90 CHF
livrable dans env. 15 jours
AI Powered Insight
Marketing Research Reconfigured
Taylor and Francis, 2026
978-1-041-02428-6
59.50 CHF
disponible de suite
Qualitative Marketing Research
Understanding Consumer Behaviour
Taylor and Francis, 2026
978-1-041-03114-7
env. 76.00 CHF
livrable dans env. 10-20 jours
Customer Advocacy That Counts
How to Build Influence and Drive Customer Experience Results
Kogan Page, 2027
978-1-3986-3162-5
env. 85.00 CHF
paraît en mai
The Routledge Companion to Critical Marketing
Taylor and Francis, 2026
978-1-032-91101-4
env. 406.00 CHF
livrable dans env. 10-20 jours