This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits
janvier 2026, env. 208 pages, Routledge Studies in Management, Organizations and Society, Anglais
Taylor and Francis
978-0-415-77759-9
Taylor and Francis
978-0-415-77759-9
This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits
janvier 2026, env. 208 pages, Routledge Studies in Management, Organizations and Society, Anglais
Taylor and Francis
978-0-415-77759-9
Taylor and Francis
978-0-415-77759-9
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