This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits
janvier 2026, env. 208 pages, Routledge Studies in Management, Organizations and Society, Anglais
Taylor and Francis
978-0-415-77759-9
Taylor and Francis
978-0-415-77759-9
This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits
janvier 2026, env. 208 pages, Routledge Studies in Management, Organizations and Society, Anglais
Taylor and Francis
978-0-415-77759-9
Taylor and Francis
978-0-415-77759-9
Autres titres de la collection: Routledge Studies in Management, Organizations and Society
Afficher toutAI and Human Expertise for Strategic Decision-Making
The Knowledge 5.0 Approach
Taylor and Francis, 2026
978-1-041-00108-9
env. 249.00 CHF
paraît en octobre
AI and Sustainability Reporting
Advancing Sustainability, Accountability, and Corporate Governance
Taylor and Francis, 2026
978-1-041-25625-0
env. 249.00 CHF
paraît en septembre
Social Practice Theory and Organization
Taylor and Francis, 2026
978-1-032-74859-7
env. 249.00 CHF
paraît en août
Green Culture and Organisational Sustainability in Africa
Taylor and Francis, 2026
978-1-041-33992-2
env. 249.00 CHF
paraît en août
Nonprofit Organization Management in China
Research and Practice
Taylor and Francis, 2026
978-1-041-01814-8
env. 249.00 CHF
paraît en juillet
Navigating Organizational Complexity
Resilience and Adaptability from Black Swans to Green
Taylor and Francis, 2026
978-1-041-23623-8
env. 249.00 CHF
paraît en juillet
Knowledge Management Systems Design
Innovation and Strategy
Taylor and Francis, 2026
978-1-032-89967-1
env. 79.00 CHF
paraît en juillet
Organisational Ambidexterity and Strategy
Design, Structure and Implementation
Taylor and Francis, 2026
978-1-032-78504-2
env. 79.00 CHF
paraît en juillet
Social Media, Work and Organisations
Narratives of Identity, Power and Control
Taylor and Francis, 2026
978-0-367-68381-8
env. 79.00 CHF
paraît en juillet
Evolution of Management in a Post-Pandemic World
The Chameleon Paradigm
Taylor and Francis, 2026
978-1-032-70777-8
env. 79.00 CHF
paraît en juillet
AI in Public Policy and Business
Strategies, Ethics, and Impact
Taylor and Francis, 2026
978-1-041-02179-7
env. 250.00 CHF
livrable dans env. 10-20 jours
Sustainable Innovation in Africa
Prospects, Challenges and Trends
Taylor and Francis, 2026
978-1-041-25136-1
env. 250.00 CHF
livrable dans env. 10-20 jours
Autres titres sur ce thème
FORGET LEADS
Why 83% of Your Buyers Never Contact You
Independently Published, 2026
979-8-1847-0279-7
env. 26.90 CHF
livrable dans env. 15 jours
The Gravity Effect
A New Leadership Framework for Sales and Marketing in the Age of AI-Augmented Systems
Independently Published, 2026
979-8-1847-9654-3
env. 209.00 CHF
livrable dans env. 15 jours
AI for Marketing
The Consumer Perspective
Taylor and Francis, 2026
978-1-041-13532-6
env. 43.50 CHF
paraît en juillet
The Personalization Paradox
Why Knowing More About Your Customer Can Make Your Marketing Less Effective and How to Fix It
Independently Published, 2026
979-8-1851-3644-7
env. 14.50 CHF
livrable dans env. 15 jours
Marketing 7.0
A Guide for Thinking Marketers in the Age of AI
978-1-394-32986-1
env. 39.50 CHF
livrable dans env. 10-20 jours
EXPERTISE IS WORTHLESS
Why Nobody Books You, Even Though You're the Best
Independently Published, 2026
979-8-1846-9286-9
env. 26.90 CHF
livrable dans env. 15 jours
The Marketing Psychology
How to Understand Buyer Psychology, Trigger Emotional Decisions, Use Proven Persuasion Frameworks, and Turn Attention into Sales Without Manipulation
Independently Published, 2026
979-8-2508-2826-0
env. 49.90 CHF
livrable dans env. 15 jours
History of Marketing in India
Taylor and Francis, 2026
978-1-138-85449-9
env. 189.00 CHF
paraît en juillet
Consumer Behaviour in Contemporary Tourism Research
A Research Companion
Taylor and Francis, 2026
978-1-032-75546-5
env. 359.00 CHF
paraît en octobre
Conceptualising the Consumer
Thinking Beyond the Extended and Distributed ‘Self’
Taylor and Francis, 2026
978-1-041-27537-4
env. 250.00 CHF
livrable dans env. 10-20 jours
The Best Attorney Never Wins
Why Great Lawyers Go Broke and Average Ones Build Empires
Houndstooth Press, 2026
978-1-5445-5315-3
env. 38.50 CHF
livrable dans env. 15 jours
Beyond Go-Live
The Enterprise Product Playbook for Driving adoption, expanding usage, and increasing product value
Independently Published, 2026
979-8-1809-6562-2
env. 11.90 CHF
livrable dans env. 15 jours