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Cope Jon: Creativity in PR and
Communications

Creativity in PR and Communications

Concepts and Practices for Innovation

This edited volume illustrates the function of communication within sport organizations, offering analyses of multiple facets of the industry. Contributors examine a variety of cases including whistleblowing, athlete safeguarding, sexual harassment scandals, leadership, marketing, and social justice advocacy, among others.

Connections, Applications, and Opportunities

Organizational Communication and Sport

How to Inform, Involve and Inspire Employees

Successful Change Communication

Routledge New Directions in PR & Communication Research

The book argues that the Palestinian response to the challenge of promoting their cause is to extend their repertoire of public relations communication tactics. It explores the discursive strategies employed by Palestinian communication strategists, across the range of political allegiances, via public relations techniques to advance the cause of statehood. These tactics have emerged not only as the result of planned strategy but also through improvisation and informal responses to outside pressures.

Public Relations Strategies in Promoting Palestine

Communicating Statehood

Meta-analysis Using R

New Approaches to Writing and ADHD

Chaos, Creativity, Completion

Routledge Studies in Environmental Communication and Media

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

New Forms of Transnational Persuasion

Environmental Advertising

Discover the AI and data skills you'll need and develop your confidence to succeed in the digital age.

Gain the Confidence You Need to Succeed

Data and AI Skills

Secrets of Success

50 Insights from Brilliant Communicators

Secrets of Confident Communication

Business Lessons from Henry David Thoreau

Walden for Hire

Through theory and data-driven techniques this postgraduate textbook will help advanced students turn their marketing data into practical insights.

Transform Data into Insights

Advanced Marketing Analytics

Philosophy of Writing

Creativity in PR and Communications

Informations bibliographiques

Mots-clés

Informations bibliographiques

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