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Cope Jon: Creativity in PR and
Communications

Creativity in PR and Communications

Concepts and Practices for Innovation

Routledge Studies in Management, Organizations and Society

This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits

This book draws from interpretive analysis to dissect the cosumer identity frames used by NGOs in their various marketing campaigns and analyse how they contest and subvert traditional commercially-oriented consumerist pursuits

The Role of the NGO

Constructing the Global Consumer

Go After What You Want and Get It

Wild Courage

HBR Guide

Lead teams that make a greater impact.Creating more value for your organization means building and leading teams in ways that maximize the skills, perspectives, and talents of individuals. But achieving exceptional results consistently involves more than making good hires and investing in the best tools. You must establish a solid and shared understanding of your team's goals--and purpose. You must communicate frequently and effectively, proactively addressing issues before misunderstandings can spiral into destructive conflict. You must create an environment where trust and genuine relationships and creativity can flourish. Cultivating an environment where everyone's contributions are seen and valued will enable your people to more nimbly adapt to changes and challenges to help your business succeed.The HBR Guide to High-Performing Teams provides the practical tips, research, stories, and advice you need to make the most of diverse perspectives and skills, anticipate and adapt obstacles, and translate strategy into actionable goals.You'll learn how to: <ul><li>Establish clear goals and roles</li><li>Balance skills and personalities</li><li>Anticipate roadblocks and opportunities</li><li>Communicate openly and effectively</li><li>Make meeting time productive--and efficient</li><li>Build trust and psychological safety</li><li>Surface and address issues</li><li>Achieve more--together</li></ul>Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

HBR Guide to High-Performing Teams

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name Melissa Davis takes you through everything you need to know about developing a clear identity for a brand and the best techniques to promote the desired message, experience and emotions in the most effective way. You'll discover: - What makes up a brand identity - How to create guidelines for in-house and external partners - The challenges and benefits of defining and targeting specific audiences &gt;With a strong focus on the visual aspects of branding and updated with contemporary examples and information on digital campaigns, this book is perfect for readers coming to the topic from graphic design, marketing and branding.

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name Melissa Davis takes you through everything you need to know about developing a clear identity for a brand and the best techniques to promote the desired message, experience and emotions in the most effective way. 
 
You’ll discover:
 
- What makes up a brand identity
- How to create guidelines for in-house and external partners
- The challenges and benefits of defining and targeting specific audiences
- Current trends in corporate promotion, including online and viral marketing 
 
With a strong focus on the visual aspects of branding and updated with contemporary examples and information on digital campaigns, this book is perfect for readers coming to the topic from graphic design, marketing and branding.

An introduction to branding

More Than A Name

This book provides an in-depth legal examination of limited partnership in the context of China's venture capital and private equity market. It aims to provide an authoritative and timely evaluation of the Chinese partnership law and limited partnership regime and will be a valuable tool for practitioners who need a readily available source of information on Chinese partnership law and those who wish to understand how the Chinese partnership regime operates and functions. The book explains the essential characteristics of Chinese partnership law and Chinese limited partnership, highlighting difficult and developing areas by examining relevant legislation and recent cases. In addition to Chinese authorities, it also covers legislation and cases from overseas jurisdictions, such as the UK and the US. New developments such as the amendments to the PRC Partnership Enterprise Law 2007, new legislation and regulations on foreign partnerships and private equity funds are also covered. The book explains the essential areas of Chinese limited partnership such as management and control, duties and liabilities of partners, remedies for limited partners, dissolution, liquidation and taxation. Based on thorough comparative and empirical studies, the book examines existing and potential legal problems under the current law and offers key proposals for practitioners and lawmakers. The empirical problems identified in the book may also guide subsequent discussion and legislation on the limited partnership model and the ongoing debate on new business vehicles.

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This book provides an in-depth legal examination of limited partnership in the context of China’s venture capital and private equity market. It aims to provide an authoritative and timely evaluation of the Chinese partnership law and limited partnership regime and will be a valuable tool for practitioners who need a readily available source of information on Chinese partnership law and those who wish to understand how the Chinese partnership regime operates and functions. The book explains the essential characteristics of Chinese partnership law and Chinese limited partnership, highlighting difficult and developing areas by examining relevant legislation and recent cases. In addition to Chinese authorities, it also covers legislation and cases from overseas jurisdictions, such as the UK and the US. New developments such as the amendments to the PRC Partnership Enterprise Law 2007, new legislation and regulations on foreign partnerships and private equity funds are also covered. The book explains the essential areas of Chinese limited partnership such as management and control, duties and liabilities of partners, remedies for limited partners, dissolution, liquidation and taxation. Based on thorough comparative and empirical studies, the book examines existing and potential legal problems under the current law and offers key proposals for practitioners and lawmakers. The empirical problems identified in the book may also guide subsequent discussion and legislation on the limited partnership model and the ongoing debate on new business vehicles.

Legal Perspectives on Venture Capital and Private Equity

The Limited Partnership in China

Creating Success

Gain essential skills on delivering presentations with impact, improve your confidence and learn how to present remotely on screen.

How to Inspire and Inform with Clarity and Confidence

How to Develop Your Presentation Skills

Develop your market research skills with this straightforward guide to the best practices in user research methods. Utilize market research tools and methods effectively to obtain reliable results.

Improve Product and Service Design and Enhance Your UX Research

User Research

Routledge Communication Series

This book presents the situational theory of problem solving (STOPS). This situational theory describes human problem-solving approaches that people adopt in dealing with almost any kind of life problem.

This book presents the situational theory of problem solving (STOPS). This situational theory describes human problem-solving approaches that people adopt in dealing with almost any kind of life problem.

Communicative, Cognitive, and Perceptive Bases

Situational Theory of Problem Solving

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

Strategic Management and Promotion for Global Fashion Brands

International Fashion Marketing

Frontiers of Social Psychology

Second Edition

Social Psychology of Consumer Behavior

Applying the methodology of 'reading-as-a-writer' to the craft of writing for young people, this critical and practical textbook combines close readings of contemporary middle-grade and YA literature with author interviews and writing exercises

Critical Readings and Discussions on Craft

Writing for Young People

Creativity in PR and Communications

Bibliografische Angaben

Schlagworte

Bibliografische Angaben

Schlagworte

Weitere Titel zum Thema