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Cope Jon: Creativity in PR and
Communications

Creativity in PR and Communications

Concepts and Practices for Innovation

Workplace Clinics and Employer Managed Healthcare: A Catalyst for Cost Savings and Improved Productivity, 2nd Edition is not another diatribe on the national healthcare problem. Instead, it is a book about what is possible. Mike LaPenna shares with readers the actual experiences of those self-funded employers who are moving healthcare access on-site and directly managing all aspects of their own healthcare delivery system.

The concept of an employer attempting to manage healthcare cost and quality is not new. There are numerous national and individual statistics that relate the cost and purchasing challenges in the provision of healthcare as a benefit and a competitive barrier for American enterprises. Workplace Clinics and Employer Managed Healthcare: A Catalyst for Cost Savings and Improved Productivity, 2nd Edition is not another diatribe on the national healthcare problem. Instead, it is a book about what is possible. Mike LaPenna shares with readers the actual experiences of those self-funded employers who are moving healthcare access on-site and directly managing all aspects of their own healthcare delivery system. In this revised and updated edition, the author examines both the big issues and the nuts and bolts concerns that companies and their employees face; demonstrates the importance of employee participation in the planning; and covers when and how to work with hospitals, pharmacies and other vendors.Much is made about turning healthcare delivery into a system that incentivizes wellness rather than profits from illness. This is the one path that assures such an outcome. This second edition includes updated case studies and revised material of chapters.

A Catalyst for Cost Savings and Improved Productivity, Second Edition

Workplace Clinics and Employer Managed Healthcare

HBR Guide

Lead teams that make a greater impact.Creating more value for your organization means building and leading teams in ways that maximize the skills, perspectives, and talents of individuals. But achieving exceptional results consistently involves more than making good hires and investing in the best tools. You must establish a solid and shared understanding of your team's goals--and purpose. You must communicate frequently and effectively, proactively addressing issues before misunderstandings can spiral into destructive conflict. You must create an environment where trust and genuine relationships and creativity can flourish. Cultivating an environment where everyone's contributions are seen and valued will enable your people to more nimbly adapt to changes and challenges to help your business succeed.The HBR Guide to High-Performing Teams provides the practical tips, research, stories, and advice you need to make the most of diverse perspectives and skills, anticipate and adapt obstacles, and translate strategy into actionable goals.You'll learn how to: <ul><li>Establish clear goals and roles</li><li>Balance skills and personalities</li><li>Anticipate roadblocks and opportunities</li><li>Communicate openly and effectively</li><li>Make meeting time productive--and efficient</li><li>Build trust and psychological safety</li><li>Surface and address issues</li><li>Achieve more--together</li></ul>Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

HBR Guide to High-Performing Teams

Improve Product and Service Design and Enhance Your UX Research

User Research

The Ultimate Guide to Boosting Your Effectiveness at Work

What To Do If...?

With this undergraduate textbook, students will learn how to analyse key business data and create new marketing opportunities.

Understand Data-Driven Decision-Making

Principles of Marketing Analytics

Understand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns.

How to Harness the Value of Trust in Your Brand

Trusted Advertising

Rock and a hard place? Feeling the crush of project delivery, commercial development, people leadership and caring for your kids? We get it: loving both your career and your children can feel like a collision course to burn-out.Georgie Rudd, an ICF accredited executive coach, has coached hundreds of brilliant leaders who have the equally demanding job of parenting. In this warm and authentic guide she brings the power of executive coaching to anyone who needs it: <ul> <li>practical, easy-to-use diagnostic tools</li> <li>deep, pragmatic understanding of the real world of corporate work</li> <li>honest case studies highlighting what everyone finds hard and what to do about it.</li> </ul>The Working Parent Equation enables working parents to get clear on what success looks like for their personal equation and how to take action to achieve it, sustainably.Whether you're making the pivotal return to work or your challenging teen is making you doubt yourself, whether you're talking yourself out of a promotion you really want to pursue or you're trying to protect your non-negotiables at home, this book has your back.

Balancing small humans and big careers

The Working Parent Equation

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

Creativity in PR and Communications

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