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Clayton M: How to Mentor

How to Mentor

Build Relationships that Challenge and Guide

The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brand's credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch.

Take Your Business from Invisible to Unstoppable

The PR Bootcamp

Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities. Professional Communication is an essential resource for anyone interested in understanding and navigating the multifaceted, complex, and dynamic world of professional communication, including issues and trends in the field.Through real-world case studies and scenarios, Professional Communication explores key themes of technological disruption, industrial convergence, and the future of professional communication across increasingly complex platform ecosystems. It highlights the critical skills, core competencies, and ethical considerations necessary to navigate the evolving landscape and prepare students for diverse professional communication roles. As well as discussions on crucial ethical and cultural considerations in professional communication, the collection includes strategies for engaging diverse audiences and stakeholders. Showcasing practical guides for building effective communication strategies, the collection offers insights into trends in the field, the necessary skills for ever-changing roles in professional communication, and the increasing importance of fostering social good.The collection is divided into four major thematic sections, each of which details the increasingly blurred boundaries, convergence, and hybridisation of existing professional communication industries and disciplines. Reflecting the ever-changing nature of contemporary professional communication, the collection's modular structure caters to students and emerging professionals across a range of disciplines, fields, and roles, providing a flexible resource for excelling in today's and tomorrow's evolving professional communication landscape.

Influencing, Engaging, and Transforming

Professional Communication

A self-help guide using cognitive behavioural techniques

Overcoming Procrastination

Practical exercises, reflections and action steps to put bold leadership into motion. Leadership is not learned by reading alone. It is forged in reflection, action and the courage to apply lessons when the stakes are real. This workbook is your forge. You already hold the frameworks discussed in Frameworks for Bold Leadership. This companion guide helps you activate those frameworks in your own life, with your team and with your organization.

Frameworks for Bold Leadership Companion Workbook

The world’s leading researchers on human behavior and decision-making equip us with the knowledge, tools, and techniques to become better decision makers—and ultimately improve the world around us—in this powerful guide that builds on the insights of the influential bestseller Nudge.When it appeared in 2008, the surprise bestseller Nudge showed how a nudge—a prompt, encouragement, or signal that suggests a behavior—could help us make better decisions. Nudge became “a beacon for using behavioral science to guide decisions and policies,” according to David Halpern. But over the past eighteen years, that “beacon” has evolved. Where nudges led us to make better decisions, boosts now help us become better decision-makers.Nudges accept our natural tendencies or biases and work to shift our behavior in the moment. Boosts, by contrast, enhance our ability to reflect, decide, or achieve something that matters. An app that prompts a moment of thought before we open a social media feed to doomscroll is a boost. So is teaching kids to stop and think—rather than fight—in moments of disagreement.Boosts are designed to make us better decision makers in every part of our lives. Leading behavioural researchers David Halpern and Elisabeth Costa have run more than 1,000 experiments and interventions across more than seventy countries that show how behavioral science can improve our capacity to make better decisions, bolster our economies, improve our relationships, and harness tech to do good rather than harm. Boost pairs their rigorous scientific findings with a compelling range of stories, to reveal: <ul><li>How boosts can help us be better bullshit detectors</li><li>How a boost led to a reduction in urban violence</li><li>How asking about pizza and sports boosted a billion-dollar tutoring program’s success</li><li>How a daring experiment at the world’s biggest social media company boosted its users into shapers of the platform and its rules</li></ul>Boost puts humans back in the driver’s seat, empowering them to regain agency so they can shape—rather than be manipulated by—the forces around them. Boost equips us with knowledge, tools and techniques to boost our own decision-making, and shows how we can shape the world around us to make it easier for everyone to choose well. Against the backdrop of rapidly evolving AI, Boost ultimately asks us to make the biggest choice of all: to decide what kind of humans we want to be.

Boost

Gain all the skills you'd get from studying for an MBA in a classroom-free way and accelerate your business career in only 30 days. 

This internationally bestselling book distils the full insights of MBA knowledge and disciplines, providing a comprehensive and engaging guide to workplace success. This new edition has been thoroughly updated to reflect the changing curriculums from leading business schools reflecting how businesses are affected by such things as remote work, global disruption and geopolitics and the rise of AI, combined with the shift in learning to online training and the surge in microcredentials.

The 30 Day MBA covers the core 12 disciplines of knowledge from MBA courses and is supported by insightful use-cases from world-leading organizations including IKEA, Cisco, Shell and Heinz. 

Look no further than The 30 Day MBA to broaden your business skills.

Your Fast Track Guide to Business Success

The 30 Day MBA

How Welcoming Elephants, Creating Ownership, and Facilitating Daily Practice Transform Organizations

Practice Makes Culture

Six Continents. 76 Countries. Millions of Managers. One relentless mission: Elevate and transform how the world leads, coaches, and sells.&nbsp; Since its release in 2008,&nbsp;Coaching Salespeople&nbsp;Into&nbsp;Sales Champions&nbsp;has reshaped the foundation of management. This book became the global standard for how managers lead, coach, and communicate,&nbsp;and is taught as core curriculum in universities worldwide, focused on developing outstanding organizations and transformative leaders.&nbsp; Today's business landscape is more demanding, as companies struggle with hybrid teams, fractured communication, fear-driven workplaces, unprecedented burnout, rising turnover, and a generational shift toward purpose and quality of life over money.&nbsp;That's&nbsp;why the dominant leadership strategy has evolved from results-driven to care-driven, and why coaching is the language and mindset of leadership in today's highest-performing cultures.&nbsp;&nbsp; In this fully revised and expanded edition, Keith Rosen returns with groundbreaking strategies, critical conversations, and performance-driven coaching questions, grounded in his L.E.A.D.S. Coaching&nbsp;Framework&nbsp;and adapted for a world fueled by AI, automation, and rapid change.&nbsp;&nbsp; Technology is a powerful ally, only when aligned with a coaching culture that keeps people human, connected, engaged, and inspired by a shared vision.&nbsp;This playbook shows you how to build a thriving team and coaching culture that scales, drives consistent revenue and results, ignites motivation, and strengthens trust in every conversation.&nbsp; Endorsed by leaders from Microsoft, Salesforce, Johnson &amp; Johnson, Heinz, Capital One,&nbsp;Pfizer,&nbsp;and other world-class organizations, this second edition gives sales leaders a tactical roadmap to:&nbsp; <ul> <li>Increase conversion rates and win more sales.&nbsp;</li> </ul> <ul> <li>Turn around underperformers in&nbsp;30 days&nbsp;or less.&nbsp;</li> </ul> <ul> <li>Attract and&nbsp;retain&nbsp;top talent.&nbsp;</li> </ul> <ul> <li>Save at least 25 hours each week by shifting from problem-solver to coach who develops confident, independent, and accountable critical thinkers.&nbsp;</li> </ul> <ul> <li>Turn forecast reviews into high-value coaching conversations that improve accuracy and pipeline velocity.&nbsp;</li> </ul> <ul> <li>Eliminate&nbsp;silos and ignite healthy collaboration across departments, teams, and cultures.&nbsp;</li> </ul> <ul> <li>Create a happy, healthy, balanced life for your team and yourself.&nbsp;&nbsp;&nbsp;</li> </ul> &nbsp; &nbsp;

A Tactical Playbook to Ignite Change, Transform People, and Achieve Results

Coaching Salespeople Into Sales Champions

Don't burn out. Burn bright.10 SIMPLE HABITS TO PERFORM AT YOUR BEST AND LOSE THE STRESSAre you feeling overwhelmed at work? Is the line between your professional and personal life fading away? If you want to keep achieving without the personal cost, this is the book you need.Nick Petrie has spent two decades studying sustainable performance in demanding environments, from Fortune 500 businesses to the FBI, elite sports teams and the US Navy SEALs. He has seen countless hard-working professionals wrestle with a trade-off between career success and personal wellbeing. In a global study he led over five years, Petrie and his team discovered a small, remarkable group of individuals - the 'thrivers' - who cracked the code to maintaining peak performance without sacrificing their health or happiness.Learn what the thrivers do differently and how to apply it in your own life:¿ Pulse between modes of work instead of grinding in one gear¿ Reduce stress by ruminating less¿ Find your opposite world- the activities that genuinely recharge you¿ Cross your daily Kármán line so work doesn't follow you homeIt's time to take back control. Don't burn out. Burn bright.

10 Habits to Sustain High Performance in an Always-on World

Burn Bright

A SHORT COURSE IN PERSUASION AND INFLUENCE BASICS. 7 Lessons in Persuasion and Influence&nbsp;is a quick course in persuasiveness, giving you everything you need to know in just seven short chapters. From understanding how people make decisions to increasing your authority and building rapport, you'll rapidly develop the ability to influence others. * Lesson 1: What is influence? * Lesson 2: Conveying the right image * Lesson 3: Becoming a voice of authority * Lesson 4: Speaking the language of influence * Lesson 5: Filtered thinking * Lesson 6: Flexible influencing * Lesson 7: Proven persuasion techniques Explore the main themes and ideas in persuasion and influence, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in Persuasion and Influence&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master Persuasion Basics in 7 Steps

7 Lessons in Persuasion and Influence

Purpose, Responsibility, and Resonance

Branding as a Cultural Force

Confident Series

Get across the basics of cybersecurity with this streamlined guide that provides clarity and confidence in a world where cyber security is changing so rapidly.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

How to Mentor

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