Applied Consumer Psychology
Applied Consumer Psychology
How to Use Psychological Insights in Marketing
Contenu
Use this textbook to understand the psychological underpinning of the various challenge marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
Informations bibliographiques
décembre 2025, env. 400 pages, Anglais
Kogan Page
978-1-3986-2083-4