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Digital Transformation and Corporate Branding
Opportunities and Pitfalls for Identity and Reputation Management
Contenu
The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.
Informations bibliographiques
décembre 2024, env. 308 Pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-20487-1
Sommaire
Mots-clés
Contenu
The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.
Informations bibliographiques
décembre 2024, env. 308 Pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-032-20487-1