Marketing and Gamification
Applications, Challenges, and Ethics
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.
Oktober 2024, ca. 248 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-03-269417-7
Taylor and Francis
978-1-03-269417-7
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.
Oktober 2024, ca. 248 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-03-269417-7
Taylor and Francis
978-1-03-269417-7
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