Marketing and Gamification
Applications, Challenges, and Ethics
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.
octobre 2024, env. 248 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-03-269417-7
Taylor and Francis
978-1-03-269417-7
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.
octobre 2024, env. 248 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-03-269417-7
Taylor and Francis
978-1-03-269417-7
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