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Ethnic Hospitality Marketing
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Ethnic Hospitality Marketing

Authenticity and Quality Constructions in the Greek Food Industry
Buch (gebunden)ca. 226.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received.

März 2023, ca. 186 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-03-212672-2

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