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Ethnic Hospitality Marketing
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Ethnic Hospitality Marketing

Authenticity and Quality Constructions in the Greek Food Industry
Livre (relié)env. 226.00 CHF
livrable dans env. 10-20 jours

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received.

mars 2023, env. 186 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-03-212672-2

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