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Lashley Conrad: Vacation Home and Resort
Rentals Management

Vacation Home and Resort Rentals Management

Build a brand strategy that cuts through global competition and elevates your impact in the fast-changing travel industry.

Strategic Branding in Tourism is a practical guide for mid to senior career marketers, travel and hospitality marketing professionals who want to develop distinctive brands, strengthen professional credibility and apply proven frameworks that drive measurable growth. As traveller expectations evolve and global markets expand, this book shows how to implement brand principles that optimize positioning, storytelling and partnerships at scale.

Written by industry expert Jamie-Lee Abtar, the book takes you behind the scenes of successful brand transformations and demonstrates how leading travel companies adapt to shifting consumer needs. Through detailed chapters, real-world examples and actionable tools, you'll learn how to apply strategic models that support stronger decision making and long-term brand performance.

You'll learn how to:
- Apply brand strategy frameworks to sharpen positioning and audience relevance
- Develop authentic storytelling that builds trust and emotional connection
- Implement partnership strategies to expand reach and increase brand value
- Optimize your brand for diverse global travellers and emerging market trends
- Use real-world examples to strengthen your expertise and advance your career

With insights from brands including Airbnb, Expedia and Intrepid Travel, this book helps you craft a compelling value proposition and implement a brand strategy that performs in a competitive and rapidly evolving tourism landscape.

Themes include: brand strategy, tourism marketing, storytelling, global consumer trends, partnership development, differentiation frameworks

Build and Elevate Your Travel Brand Identity

Strategic Branding in Tourism

This book summarizes the 'rules of the service game' and presents the distilled lessons from three leaders' decades-long experience in consulting, teaching, and research on service, summarizing the 'rules of the game' they have learned. In particular, the authors emphasize that people (customers, employees, and managers) remain a prominent key to success in service, regardless of the level and extent of technology, robotics, and artificial intelligence (AI) involved.Embracing the social psychology of the various stakeholders and the settings in which they interact is critical for the long-term health of service organizations because this is what can yield sustainable competitive advantage. To be effective, service leaders need to understand the complexities of people so that they can create and support appropriate psycho-social contexts in their organizations.This book draws on the interrelated disciplines of social psychology, organizational behavior, and organizational psychology to distill fundamental principles that help inform the effective management of people and their organizational contexts. This book summarizes the most important 'rules of the game' on how to build effective service organizations for people to innovate, design, and co-create value.Rules of the Service Game provides a sharp and concise summary of how to manage a service organization by three thought leaders in this field. It reveals how people are central to the development of services whether those are delivered via technology, personally, or -- more likely -- a combination of these. This book deals with the organizational and contextual issues that produce the service quality marketing promotes. A central focus of the book is talent management -- how to attract, retain, and manage the talent necessary for creating and implementing the wide range of service delivery systems that will be required in the future.

Rules of the Service Game: What Service Leaders Need to Know

Routledge International Studies in Money and Banking

This book introduces green bonds and their significance in portfolio management and sustainable finance. It emphasizes the significance of green bonds in terms of two primary factors: environmental sustainability and investor return.The book establishes the definitions, features, and typology of green bonds, and explains the characteristics that separate it from traditional ones. It delves into the benefits and challenges of investing in these financial instruments, and outlines the process by which green bonds are certified, focusing on the widely accepted Climate Bonds Standard. It also covers transparency, reporting, and monitoring measurements of green bonds. In its second section, the book focuses on investor and policy perspectives. The authors discuss asset allocation strategies for investors as well as various methods for integrating ESG issues into investment portfolio design. New estimating methodologies and case studies of successful green bond investments are also provided.Pitched at graduate students and researchers in finance, accounting, as well as related fields of energy and environmental economics, this book will also interest practitioners and investors looking to understand this emerging area in finance.

The Evolution of Portfolio Management in Conventional Markets

Green Bonds and Sustainable Finance

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies in today's digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This new edition has been updated to include:<ul> <li>New case studies have been introduced throughout the book, drawing on insights from both academics and leading industry practitioners. These cases and illustrations span multiple international regions and service sectors, such as hotels, airlines, food and beverage, events, tour operators, attractions, and destination marketing.</li> <li>Enhanced and extended content in two new chapters focusing on digital and interactive marketing and sustainability marketing and communications issues and strategies. These chapters introduce key contemporary topics, including social media marketing, AI and 'nudge' marketing.</li> <li>Online resources are provided for case study discussions and updated weblinks and reading suggestions, as well as review questions at the end of chapters.</li> </ul>This systematic and cohesive text is essential reading for tourism and hospitality management students and an invaluable resource for marketing practitioners in this growing area.

The rapidly changing context of the modern tourism and hospitality industry has led to an increased emphasis on communications strategies in today’s digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry.

Marketing Communications in Tourism and Hospitality

International Hospitality Management brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context. By doing so it provides the reader with a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization This book has been significantly updated since the last edition to include recent trends and developments such as:<ul> <li>New content on: theories of culture, consumer behaviour, globalization as well as technology and social media, sustainability, global politics, food and drink trends, emerging BRIC countries and service design and delivery.</li> <li>New chapter on Hospitality Operations Management looking at location strategies, supply chain management, service delivery, service failure and recovery from a global perspective.</li> <li>Updated and new international case studies throughout </li> <li>New companion website with student and lecturer resources including: Power point slides, web links &amp; video links, case study archive, review questions</li> </ul>This book is highly illustrated with diagrams, and contains a range of features such as international case studies, review questions and summaries to aid understanding and further knowledge.

International Hospitality Management brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context. By doing so it provides the reader with a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization This book has been significantly updated since the last edition to include recent trends and developments such as:<ul> <li>New content on: theories of culture, consumer behaviour, globalization as well as technology and social media, sustainability, global politics, food and drink trends, emerging BRIC countries and service design and delivery.</li> <li>New chapter on Hospitality Operations Management looking at location strategies, supply chain management, service delivery, service failure and recovery from a global perspective.</li> <li>Updated and new international case studies throughout </li> <li>New companion website with student and lecturer resources including: Power point slides, web links &amp; video links, case study archive, review questions</li> </ul>This book is highly illustrated with diagrams, and contains a range of features such as international case studies, review questions and summaries to aid understanding and further knowledge.

International Hospitality Management

Fully revised and updated, the second edition of this popular text focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also explores current and future developments in these industries and wider society, with an emphasis on the potential contribution of events, tourism and hospitality to sustainable development. The book offers an innovative approach to successfully co-create experiences for (potential) customers based on combining insights and methods from the world of design and the social sciences. Moreover, it demonstrates how the experience economy and sustainable development both reinforce one another and create challenges that organisations and professionals can address through this approach. This second edition has been updated to include:<ul> <li>An increased focus on sustainability, including social aspects of sustainable development.</li> <li>Greater emphasis on the importance of evaluation and iteration in designing and staging experiences, as well as the added value of digital and hybrid touchpoints and experiences in relation to customer journey design.</li> <li>Templates, tools and practical examples throughout to support learning and application in challenge-based education.</li> <li>New international case studies by leading authors in the field of experiences and sustainability.</li> <li>New online resources, including facilitation guidelines, templates and canvases such as the Experience Purpose Canvas, as well as weblinks related to tools, methods and exercises described within the book. </li> </ul>Combining design science, social science and a responsible marketing perspective into one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, as well as related fields.

Co-creating Experiences in Events, Tourism and Hospitality

Sustainable Customer Experience Design

Sustainability has become a highly important policy framework for tourism, and the ideals of sustainable development are guiding tourism developers in their planning thinking. This book provides a thorough overview of the key discussions that are focusing on setting the limits to growth in tourism development in local-global nexus. The key focus is on sustainable tourism with a further aim to rethink critically the idea of sustainability in tourism and its relations to carrying capacity, responsibility and other potential frameworks. International and case studies and examples are integrated throughout. This is essential reading for Tourism students.

Identifying the Limits to Growth in Tourism Development

Governing Tourism for Sustainability

Routledge Studies in the Fashion Industry

Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience offers a comprehensive and forward-looking exploration of how immersive technologies are transforming fashion. Covering virtual, augmented and mixed reality, the book examines how XR reshapes design, storytelling, retail, identity and consumer psychology. It traces the historical evolution of fashion technologies, unpacks the emotional and behavioural dynamics of immersive environments, and analyses real-world case studies from leading brands experimenting with digital fashion, avatars, metaverse activations and phygital experiences.By bridging theory, technology and practice, this book equips readers to navigate the rapidly evolving landscape of immersive fashion. It highlights strategic pathways for innovation, offers tools for evaluating consumer engagement, and demonstrates how XR can deepen emotional resonance and brand value. Readers gain insight into key theories - including presence, embodiment, flow and narrative transportation - while also engaging with critical issues such as privacy, inclusivity, sustainability, digital labour and algorithmic influence.Written for fashion researchers, students, educators, digital designers, marketers, technologists and industry innovators, the book provides a clear, accessible framework for understanding the opportunities and challenges presented by XR. Ultimately, this book empowers readers to design, implement and critique immersive experiences in ways that are creative, ethical and future-focused.

Driving Engagement through Immersive Experience

Extended Reality and the Fashion Industry

This book introduces students to the critical factors that influence successful culinary management and how these principles can be implemented within the workplace. It uniquely combines service delivery, culinary operations management and business development in one volume to provide student with a complete and integrated approach. It further looks at both traditional and contemporary approaches including wellbeing, nutrition, technology and sustainability.This book is essential reading for culinary students and students of related disciplines such as culinary arts, hospitality and events management.

This book introduces students to the critical factors that influence successful culinary management and how these principles can be implemented within the workplace. It uniquely combines service delivery, culinary operations management and business development in one volume to provide student with a complete and integrated approach. It further looks at both traditional and contemporary approaches including wellbeing, nutrition, technology and sustainability.International case studies of a vast range of food service operations from restaurants to gastropubs are integrated throughout to showcase how to apply ideas, models and principles in order to address management issues and solve managerial problems at three stages.This book provides students with an essential understanding of how each tier of operation will impact on overall customer satisfaction and holistic approach to culinary management. This book is essential reading for culinary students and students of related disciplines such as culinary arts, hospitality and events management.

Culinary Management

This innovative title is the first interdisciplinary volume to examine private equity investment in hospitality businesses through the lens of the socio-cultural concepts of affect and emotion.In particular, this book explores the social and relational nature of hospitality investing, uncovering how connections between bodies engaged in investment become both the site and source of affective and emotional impingements. Shining a light on the activity of equity investment into hospitality businesses, this title examines how entrepreneurs relinquish partial ownership to investor/s in return for funds, as well as the affective and emotional entanglements of hospitality investing and the implications in the decision-making of the activity.This work offers new social and relational understandings of equity investment in hospitality businesses and will be of pivotal interest to researchers, practitioners, and students from fields such as hospitality studies, finance and economics, management, cultural studies, and sociology.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution 4.0 International (CC BY) license.

Emotions and Affective Decisions in Hospitality Equity Investment

Taking 'an employment process' approach, this book provides readers with an essential understanding of the purpose and policies concerned with managing a hospitality workforce, within the current national and global environment.This new edition has been completely revised to reflect significant developments in the field, with updated content to reflect recent issues and trends relevant to human resource management and the hospitality industry. This volume includes new reflections on the staffing 'permacrisis', AI, social media, the impact of Covid and Brexit on recruitment and retention, precariously flexible and gig economies, digitisation of HR and the impact of these on the future of managing people. The book also discusses ethical employment with a focus on wellbeing, employee welfare and sustainable, green practices, and the United Nations Sustainable Development Group aim of 'decent work and the contemporary labour market'.Updated and new case studies underpin the material throughout to show practical applications of human resource management in the industry. Written in a user-friendly style, each chapter incorporates international examples, offered alongside enhanced online resources. Fully updated for today's hospitality industry, this is an essential and engaging read for hospitality students, future managers and existing managers alike.

A Guide to Best Practice

Human Resource Management in the Hospitality Industry

Vacation Home and Resort Rentals Management

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