Towards Transformative Education in Marketing
Challenging Rhetoric and Embracing Change
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
juin 2025, env. 172 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-032-90897-7
Taylor and Francis
978-1-032-90897-7
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
juin 2025, env. 172 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-032-90897-7
Taylor and Francis
978-1-032-90897-7
Autres titres de la collection: Key Issues in Marketing Management
Afficher toutPerspectives on Drinking, Manufacture and Drinking Spaces and Places
Taylor and Francis, 2026
978-1-041-28367-6
env. 249.00 CHF
paraît en avril
Conceptualising the Consumer
Thinking Beyond the Extended and Distributed ‘Self’
Taylor and Francis, 2026
978-1-041-27537-4
env. 249.00 CHF
livrable dans env. 10-20 jours
All Change! Marketing and Consuming the Menopause Transition
Taylor and Francis, 2025
978-1-041-11178-8
env. 250.00 CHF
livrable dans env. 10-20 jours
Influencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
Taylor and Francis, 2024
978-1-032-90718-5
env. 236.00 CHF
livrable dans env. 10-20 jours
Rituals and Routines
Reflecting Change, Redefining Meaning, Recasting Scope
Taylor and Francis, 2024
978-1-032-88932-0
env. 236.00 CHF
livrable dans env. 10-20 jours
The Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
Taylor and Francis, 2024
978-1-03-230883-8
env. 70.00 CHF
livrable dans env. 10-20 jours
Transhumanisms and Biotechnologies in Consumer Society
Taylor and Francis, 2024
978-1-03-228175-9
env. 70.00 CHF
livrable dans env. 10-20 jours
Transhumanisms and Biotechnologies in Consumer Society
Taylor and Francis, 2022
978-1-03-228173-5
env. 226.00 CHF
livrable dans env. 10-20 jours
The Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
Taylor and Francis, 2022
978-1-03-230882-1
env. 226.00 CHF
livrable dans env. 10-20 jours
Celebrity, Convergence and Transformation
Taylor and Francis, 2019
978-0-367-23086-9
env. 80.00 CHF
livrable dans env. 10-20 jours
Consumer Vulnerability
Taylor and Francis, 2017
978-1-138-50116-4
env. 250.00 CHF
livrable dans env. 10-20 jours
Celebrity, Convergence and Transformation
Taylor and Francis, 2017
978-1-138-73253-7
env. 250.00 CHF
livrable dans env. 10-20 jours
Autres titres sur ce thème
Employee Experience Management
The New Normal
Taylor and Francis, 2026
978-1-032-98545-9
env. 249.00 CHF
paraît en juillet
International Marketing
Utilize a Digital Approach in International Marketing Strategies
Kogan Page, 2027
978-1-3986-2627-0
env. 125.00 CHF
paraît en janvier
Employee Experience Management
The New Normal
Taylor and Francis, 2026
978-1-032-98546-6
env. 69.00 CHF
paraît en juillet
Understanding Health and Well-being in Custodial Settings
Interdisciplinary Research Approaches from Psychology, Health, Law and Criminology
Taylor and Francis, 2026
978-1-032-36122-2
env. 65.00 CHF
paraît en juillet
Retail Marketing in the Modern Age
Taylor and Francis, 2026
978-1-041-33666-2
env. 69.00 CHF
paraît en août
From Greenwash to Green Trust
How Honest Firms Win in a World of Spin
Stanford University Press, 2027
978-1-5036-4557-8
env. 41.90 CHF
paraît en janvier
Marketing Communications in Tourism and Hospitality
Taylor and Francis, 2026
978-1-138-67927-6
env. 85.00 CHF
paraît en août
National Culture and Corporate Responses to Climate Change
Taylor and Francis, 2026
978-1-032-34426-3
env. 250.00 CHF
livrable dans env. 10-20 jours
Artificial Intelligence in Marketing
Theory, Ethical Practice and Strategy
Kogan Page, 2027
978-1-3986-2856-4
env. 125.00 CHF
paraît en janvier
AI Marketing Essentials
Concepts and Practice for the Digital Age
Taylor and Francis, 2026
978-1-032-81231-1
env. 69.00 CHF
paraît en mai
Retail Marketing in the Modern Age
Taylor and Francis, 2026
978-1-041-33665-5
env. 249.00 CHF
paraît en août