Towards Transformative Education in Marketing
Challenging Rhetoric and Embracing Change
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
juin 2025, env. 172 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-032-90897-7
Taylor and Francis
978-1-032-90897-7
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
juin 2025, env. 172 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-032-90897-7
Taylor and Francis
978-1-032-90897-7
Autres titres de la collection: Key Issues in Marketing Management
Afficher toutPerspectives on Drinking, Manufacture and Drinking Spaces and Places
Taylor and Francis, 2026
978-1-041-28367-6
env. 249.00 CHF
paraît en avril
All Change! Marketing and Consuming the Menopause Transition
Taylor and Francis, 2025
978-1-041-11178-8
env. 250.00 CHF
livrable dans env. 10-20 jours
Influencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
Taylor and Francis, 2024
978-1-032-90718-5
env. 236.00 CHF
livrable dans env. 10-20 jours
Rituals and Routines
Reflecting Change, Redefining Meaning, Recasting Scope
Taylor and Francis, 2024
978-1-032-88932-0
env. 236.00 CHF
livrable dans env. 10-20 jours
The Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
Taylor and Francis, 2024
978-1-03-230883-8
env. 70.00 CHF
livrable dans env. 10-20 jours
Transhumanisms and Biotechnologies in Consumer Society
Taylor and Francis, 2024
978-1-03-228175-9
env. 70.00 CHF
livrable dans env. 10-20 jours
Transhumanisms and Biotechnologies in Consumer Society
Taylor and Francis, 2022
978-1-03-228173-5
env. 226.00 CHF
livrable dans env. 10-20 jours
The Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
Taylor and Francis, 2022
978-1-03-230882-1
env. 226.00 CHF
livrable dans env. 10-20 jours
Celebrity, Convergence and Transformation
Taylor and Francis, 2019
978-0-367-23086-9
env. 80.00 CHF
livrable dans env. 10-20 jours
Consumer Vulnerability
Taylor and Francis, 2017
978-1-138-50116-4
env. 250.00 CHF
livrable dans env. 10-20 jours
Celebrity, Convergence and Transformation
Taylor and Francis, 2017
978-1-138-73253-7
env. 250.00 CHF
livrable dans env. 10-20 jours
Marketing Performativity
Theories, practices and devices
Taylor and Francis, 2017
978-1-138-23726-1
env. 250.00 CHF
livrable dans env. 10-20 jours
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Anti Stupidity
How Organizations Can Trade Stupidity for Purpose
Taylor and Francis, 2026
978-1-041-06681-1
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Dictionary of Trade Name Origins
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978-1-041-30761-7
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Leadership, Management and Organizational Culture
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The Right Call
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Employment Trends in the United States, Japan and the European Community
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Artificial Intelligence, Environmental Management, and the Low-Carbon Economy
Taylor and Francis, 2026
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Gewerkschaftliche Vertrauensleute im Betrieb
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No B.S. Guide to Making Them Believe
How John R. Brinkley Used His 21 Lost Marketing Secrets to Build a Notorious Medical Empire and Make Millions
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History of Marketing in India
Taylor and Francis, 2026
978-1-138-85449-9
env. 189.00 CHF
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The Dynasty Effect
The Real Impact of Family Businesses on the Global Economy
Taylor and Francis, 2026
978-1-041-16620-7
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Visual Mythologies in Education
Deconstructing the School Prospectus in An Age of Neoliberal Inequality
Taylor and Francis, 2026
978-1-032-84465-7
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Gender, Work and Care
Young Voices and Future Choices in Australia, the United Kingdom and Japan
Bristol University Press, 2027
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