Towards Transformative Education in Marketing
Challenging Rhetoric and Embracing Change
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
juin 2025, env. 172 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-032-90897-7
Taylor and Francis
978-1-032-90897-7
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
juin 2025, env. 172 pages, Key Issues in Marketing Management, Anglais
Taylor and Francis
978-1-032-90897-7
Taylor and Francis
978-1-032-90897-7
Autres titres de la collection: Key Issues in Marketing Management
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Interdisciplinary and Socio-Cultural Perspectives
Taylor and Francis, 2026
978-1-032-90720-8
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The Disabling Marketplace
Taylor and Francis, 2026
978-1-041-28486-4
env. 250.00 CHF
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Marketing Insights from Popular Culture
Taylor and Francis, 2026
978-1-041-29947-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Disruptions and Consumer Resilience
Taylor and Francis, 2026
978-1-041-28404-8
env. 250.00 CHF
livrable dans env. 10-20 jours
Perspectives on Drinking, Manufacture and Drinking Spaces and Places
Taylor and Francis, 2026
978-1-041-28367-6
env. 250.00 CHF
livrable dans env. 10-20 jours
Conceptualising the Consumer
Thinking Beyond the Extended and Distributed ‘Self’
Taylor and Francis, 2026
978-1-041-27537-4
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All Change! Marketing and Consuming the Menopause Transition
Taylor and Francis, 2025
978-1-041-11178-8
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Influencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
Taylor and Francis, 2024
978-1-032-90718-5
env. 270.00 CHF
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Rituals and Routines
Reflecting Change, Redefining Meaning, Recasting Scope
Taylor and Francis, 2024
978-1-032-88932-0
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The Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
Taylor and Francis, 2024
978-1-03-230883-8
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Transhumanisms and Biotechnologies in Consumer Society
Taylor and Francis, 2024
978-1-03-228175-9
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Transhumanisms and Biotechnologies in Consumer Society
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